Personal  Branding  Through  Social  Media 06 18 2009
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Personal Branding Through Social Media 06 18 2009

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A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org

A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org

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  • http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html

Personal Branding Through Social Media 06 18 2009 Presentation Transcript

  • 1. Personal Branding through Social Media with Susan Barnes June 18, 2009
  • 2. Introductions
    • me and YOU
    • Please tell us
      • your name
      • your company
      • what you want to be when you grow up and
      • what you hope to get out of this class
  • 3. What is Social Media?
  • 4. Who Are You Online? Source: http://www. chrisg .com/social-media-brand/
  • 5. The Funnel Reversed
    • Now you have a voice
    • You will be heard
    • People are listening
  • 6. What does it all mean?
    • “Content is the new democracy, and we the people are ensuring that our voices are heard”
    SOURCE: Brian Solis - The Social Media Manifesto
  • 7. It’s Social
  • 8. Social Media
    • People are listening
    • People are following
    • People are voting
    • People are friending
    • People are watching
    • People are talking
  • 9. The Conversation Prism By Brian Solis of PR 2.0. - http://www. briansolis .com/2008/08/introducing-conversation-prism.html
  • 10. Source: Beth Kanter – Creating Your Own Social Media Strategy Map So How Do We Do It?
  • 11. Blogs
    •  
  • 12. What is it?
    • Web log (journal entry)
    • Chronological order
    • Comments
    • Themes
    • News
    • What’s your favorite blog?
  • 13. Where do I start?
    • Blogger.com
      • Free
      • Good basic introduction for learning
      • Template driven
      • Google owned
    • WordPress.com
      • Style doujour
      • Lots of widgets
      • Hosted (needs to be installed)
      • Free after installation (excluding hosting)
    • TypePad.com
      • Fees apply
      • Similar to WordPress although not as popular
      • Seth Godin uses it
  • 14. What is my goal?
    • Expert?
    • Links to website?
    • Search engine rankings?
    • Conversation?
    • Building your brand?
    • Suggestions?
  • 15. How often will I use it?
    • Content is King and
    • Consistency is Queen
    • Regular posting
      • Daily
      • Weekly (same day)
      • Hourly
      • Monthly
  • 16. Pros and Cons
    • Pros
    • Search Engine Friendly
    • Fresh
    • Open Door
    • Cons
    • Updating time
    • Content Creation
    • Management
    If you can write - WRITE dude, WRITE!
  • 17. Case Studies
    • Seth Godin has been blogging daily since January 2002. He is now a world-reknowned author having sold several book titles. He is considered a marketing guru and expert presenter. http: //sethgodin . typepad .com
  • 18. Case Studies
  • 19. Case Studies
  • 20. Case Studies
  • 21. Case Studies
  • 22. Twitter Source: http://www. sysomos . com/insidetwitter/
  • 23. What is it?
    • Microblog
    • 140 characters
    • Everywhere
    • Niche
    • Dialog
    • Who are you following?
  • 24. What is it? Stats 1,425,599,999 - number of Tweets to date (see an up to the minute count here ) 3,000,000 - number of Tweets/day(March 2008) (from TechCrunch ) 165,414 - number of followers of the most popular Twitter user (@ BarackObama ) - but he’s not active 86,078 - number of followers of the most active Twitter user ( @kevinrose ) 63% - percentage of Twitter users that are male (from Time ) SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats
  • 25. Where do I start?
    • http://www.twitter.com
      • Tools:
        • Seesmic Desktop
        • Tweetie, Tweetdeck
        • http://twitter.grader.com/
        • URL shorteners
          • http://tr.im
          • http://www.tinyurl.com
          • http://bit.ly
          • http://ow.ly
  • 26. What is my goal?
    • Customer service?
    • Research?
    • Dialog with customers and peers?
    • Build followers to sell to (fans)?
    • Have fun?
  • 27. How often will I use it?
    • Content is King and
    • Consistency is Queen
    • Regular posts win the day
      • Shoot for 5 posts a day to start
        • Random Thought
        • Question
        • Action
        • Action
        • Random Thought
          • From: Twitter Power by @ JoelComm
  • 28. Pros and Cons
    • Pros
    • Easy and short
    • Fresh
    • Linking to blog posts
    • Fun
    • Everywhere
    • Cons
    • Time to learn
    • Content Creation
    • Management
    • Building followers
    • Following good peeps
  • 29. Case Studies
    • http://www.twitter.com/comcastcares
    • http://www.twitter.com/directv
    • http://www.twitter.com/mashable
    • http://www.twitter.com/jowyang
    • http://www.twitter.com/THE_REAL_SHAQ
    • http://www.twitter.com/cookingstudent
  • 30. Who to Follow
  • 31. Case Studies
    • 10 Most Extraordinary Twitter Updates
  • 32. Facebook
  • 33. What is it?
  • 34. Where do I start?
    • http://www.facebook.com
      • Be sure to check your settings
      • Start sharing, sharing more
      • 6 degrees of separation
      • Think about who you are
      • Think about who is viewing your profile
      • Manage your wall
  • 35. What is my goal?
    • Building your personal brand
      • With friends?
      • With business associates?
      • With colleagues?
      • With family?
  • 36. How often will I use it?
    • Content is King and
    • Consistency is Queen
    • Regular and Quality posts are best
  • 37. Pros and Cons
    • Pros
    • Friendly
    • Fun
    • Network
    • Pages and Groups
    • Viral
    • Cons
    • Your wall is not your own
    • Time consuming
    • Less for business
  • 38. Case Studies
    • As of 06/18/2009 - 6,393,027 supporters
    • 47,029 likes for most recent note
    • 168,946 fans of the Obama application
  • 39. Case Studies
    • http://www.facebook.com/prsarahevans
    • As of 06/18/2009
    • 3,671 friends on Facebook
    • 24,794 followers on Twitter
  • 40. Case Studies
    • http://www.facebook.com/briansolis
    • As of 06/18/2009
    • 3,381 friends on Facebook
    • 25,561 followers on Twitter @ briansolis
  • 41. LinkedIn
  • 42. What is it?
    • Professional network
    • Recommendations
    • Bio
    • Online Resume
    • Think Connections
    • Start a group and/or join groups
    • What do YOU do with LinkedIn?
  • 43. Where do I start?
    • http://www.linkedin.com
    • Be sure to complete your profile
    • Create a profile URL - http://www.linkedin.com/in/susanbarnes
  • 44. What is my goal?
    • Build an online resume?
    • Make business connections?
    • Find other people in my field?
    • Hire people?
    • Find a job?
    • Learn from industry peers?
  • 45. How often will I use it?
    • Daily
    • Weekly
    • Whenever I get InMail
    • As time allows
  • 46. Pros and Cons
    • Pros
    • Networking
    • Job search resource
    • Learning
    • Connections
    • Cons
    • Limited
    • Serious
    • Time to really make an impact
  • 47. Case Study
  • 48. Case Study
  • 49. FriendFeed
  • 50. What is it?
    • An Aggregator of information
    • Feeds from other social media tools
    • Easier way to see people you’re interested in (your friends)
    • Think all your tools/spaces in one
      • Facebook, Twitter, Flickr, YouTube
  • 51. Where do I start?
    • http://www.friendfeed.com
    • Set the services you want to feed
    • Choose your friends and groups
  • 52. What is my goal?
    • Learn from industry professional?
    • Share (more) with family and friends?
    • Learn a new tool?
    • Aggregate all my feeds?
  • 53. How often will I use it?
    • As often as you post to other SMT’s (social media tools)
    • Whenever I feel like it
    • Daily
    • Weekly
    • Remember the King and Queen
  • 54. Pros and Cons
    • Pros
    • Friendly
    • Easier to see just what you want
    • Great resource for learning and keeping up with trends
    • Cons
    • Another tool to check
    • Small learning curve
    • Fewer people using it right now
  • 55. Case Study
  • 56. Flickr
  • 57. Flickr
  • 58. What is it?
    • Photo sharing
    • Tagging with keywords
    • Way to link back to your site (SEO)
    • Showcase your work
    • Share your life
  • 59. Where do I start?
    • http://www.flickr.com
    • Post photos often
    • Tag carefully
    • Add your website URL
    • Consider if you want to share or not
  • 60. What is my goal?
    • Brand myself
    • Brand my business
    • Be transparent
    • Create more links to my website
    • Share and participate
  • 61. How often will I use it?
    • As often as possible
    • Daily? Weekly? Monthly?
    • Remember:
      • You are who you are in the listening
      • The more you participate the more visible you are.
  • 62. Pros and Cons
    • Pros
    • Easy to share photos publically
    • Good way to get links
    • Tagging with keywords
    • Easy to connect with other tools - blogs etc.
    • Cons
    • One more place to manage
    • More people share photos on Facebook
    • Public and people will steal
  • 63. Case Study
  • 64. Case Study
  • 65. YouTube
  • 66. What is it?
    • Video blog
    • The moving image is the closest thing to ______
    • Quicker than reading
    • Multimedia (visual, audio, kinesthetic)
  • 67. Where do I start?
    • http://www.youtube.com
    • Quality of picture doesn’t matter as much as quality of content
    • Keep it short (5 minutes or less)
    • Post in various places (website, blog, social media spaces - WWBD? - What Would Brian Do?)
    • Look at http://www.viralvideocharts.com
  • 68. What is my goal?
    • Build my brand by
      • Sharing useful information?
      • Being funny?
      • Being smart?
      • Providing tips and/or training material?
      • Talking about my business or product?
      • Being the face behind the company?
  • 69. How often will I use it?
    • As often as possible
    • Video takes time to create
    • Make a video that’s worth watching and sharing
    • Think focus and niche
  • 70. YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv
  • 71. Pros and Cons
    • Pros
    • Easy to share photos publically
    • Good way to get links
    • Tagging with keywords
    • Easy to connect with other tools - blogs etc.
    • Cons
    • One more place to manage
    • More people share photos on Facebook
    • Public and people will steal
  • 72. Case Study
  • 73. Case Study
  • 74. YouTube
    • Will It Blend?
    • Who’s watching ?
    3,540,455 views since October 2006
  • 75. YouTube
    • Where the Hell is Matt?
    20,258,969 views since June 2008?
  • 76. YouTube
    • Where the Hell is Matt?
    72,593 views
  • 77. Case Study
  • 78. Do
    • Use a photo for profile pictures
    • Post as often as possible
    • Listen
    • Share
    • Give credit (RT)
    • Participate
  • 79. Don’t
    • Write or say anything you wouldn’t say in front of your mother
    • Broadcast
    • SHOUT
    • Copy
    • Forget about the elephant!
  • 80. Putting it All Together
    • http://www.gavinnewsom.com/
    • http://www.briansolis.com
    • http://www.bethkanter.com
    • http://www.chrisbrogan.com
    • http://www.georgekao.com
    • http://daggle.com/
    • http://kevinrose.com/
    • http://prsarahevans.com/
    • http://www.web-strategist.com/blog/
  • 81. Putting it All Together
    • Be in as many places as you can
  • 82. Putting it All Together
    • 2. Choose the tools that work best for you and remember - it’s not about technology
  • 83. Putting it All Together
    • Participate by providing useful content
      • Focus around your niche
      • Add value
      • Be remarkable You are who you are in the listening
  • 84. Conclusion
    • Figure out who you are
    • Create who you want your brand to be
    • Start sharing and posting on related topics
    • Be a kid, have fun and make friends
    • Participate in the conversation
    • Think cocktail party!
  • 85. Conclusion
    • It’s about TRUST
    • It’s about relationships
    • It’s about participation
    • It’s about entertainment
    • It’s about fun
    • It’s about quality and
    • It’s about YOU
  • 86. Conclusion
    • Be Authentic
    • Be Transparent
    • Be Useful
    • Be Fun
    • Be Polite
    • Be Trustworthy
    • Be Engaging and Be Engaged
        • And people will follow…
  • 87. Thank You! Please keep in touch [email_address] http://www. classesforcauses .org http://www.linkedin.com/in/susanbarnes http://www.twitter.com/classes4causes http://www.twitter.com/susby