Personal Branding Through Social Media 06 18 2009

Personal Branding through Social Media with Susan Barnes June 18, 2009

Introductions
me and YOU
Please tell us
your name
your company
what you want to be when you grow up and
what you hope to get out of this class

What is Social Media?

Who Are You Online? Source: http://www. chrisg .com/social-media-brand/

The Funnel Reversed
Now you have a voice
You will be heard
People are listening

What does it all mean?
“Content is the new democracy, and we the people are ensuring that our voices are heard”
SOURCE: Brian Solis - The Social Media Manifesto

It’s Social

Social Media
People are listening
People are following
People are voting
People are friending
People are watching
People are talking

The Conversation Prism By Brian Solis of PR 2.0. - http://www. briansolis .com/2008/08/introducing-conversation-prism.html

Source: Beth Kanter – Creating Your Own Social Media Strategy Map So How Do We Do It?

What is it?
Web log (journal entry)
Chronological order
Comments
Themes
News
What’s your favorite blog?

Where do I start?
Blogger.com
Free
Good basic introduction for learning
Template driven
Google owned
WordPress.com
Style doujour
Lots of widgets
Hosted (needs to be installed)
Free after installation (excluding hosting)
TypePad.com
Fees apply
Similar to WordPress although not as popular
Seth Godin uses it

What is my goal?
Expert?
Links to website?
Search engine rankings?
Conversation?
Building your brand?
Suggestions?

How often will I use it?
Content is King and
Consistency is Queen
Regular posting
Daily
Weekly (same day)
Hourly
Monthly

Pros and Cons
Pros
Search Engine Friendly
Fresh
Open Door
Cons
Updating time
Content Creation
Management
If you can write - WRITE dude, WRITE!

Case Studies
Seth Godin has been blogging daily since January 2002. He is now a world-reknowned author having sold several book titles. He is considered a marketing guru and expert presenter. http: //sethgodin . typepad .com

Case Studies

Twitter Source: http://www. sysomos . com/insidetwitter/

What is it?
Microblog
140 characters
Everywhere
Niche
Dialog
Who are you following?

What is it? Stats 1,425,599,999 - number of Tweets to date (see an up to the minute count here ) 3,000,000 - number of Tweets/day(March 2008) (from TechCrunch ) 165,414 - number of followers of the most popular Twitter user (@ BarackObama ) - but he’s not active 86,078 - number of followers of the most active Twitter user ( @kevinrose ) 63% - percentage of Twitter users that are male (from Time ) SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats

Where do I start?
http://www.twitter.com
Tools:
Seesmic Desktop
Tweetie, Tweetdeck
http://twitter.grader.com/
URL shorteners
http://tr.im
http://www.tinyurl.com
http://bit.ly
http://ow.ly

What is my goal?
Customer service?
Research?
Dialog with customers and peers?
Build followers to sell to (fans)?
Have fun?

Content is King and
Regular posts win the day
Shoot for 5 posts a day to start
Random Thought
Question
Action
Action
Random Thought
From: Twitter Power by @ JoelComm

Pros and Cons
Pros
Easy and short
Fresh
Linking to blog posts
Fun
Everywhere
Cons
Time to learn
Content Creation
Management
Building followers
Following good peeps

Case Studies
http://www.twitter.com/comcastcares
http://www.twitter.com/directv
http://www.twitter.com/mashable
http://www.twitter.com/jowyang
http://www.twitter.com/THE_REAL_SHAQ
http://www.twitter.com/cookingstudent

Who to Follow

Case Studies
10 Most Extraordinary Twitter Updates

Facebook

What is it?

Where do I start?
http://www.facebook.com
Be sure to check your settings
Start sharing, sharing more
6 degrees of separation
Think about who you are
Think about who is viewing your profile
Manage your wall

What is my goal?
Building your personal brand
With friends?
With business associates?
With colleagues?
With family?

Content is King and
Regular and Quality posts are best

Pros and Cons
Pros
Friendly
Fun
Network
Pages and Groups
Viral
Cons
Your wall is not your own
Time consuming
Less for business

Case Studies
As of 06/18/2009 - 6,393,027 supporters
47,029 likes for most recent note
168,946 fans of the Obama application

Case Studies
http://www.facebook.com/prsarahevans
As of 06/18/2009
3,671 friends on Facebook
24,794 followers on Twitter

Case Studies
http://www.facebook.com/briansolis
As of 06/18/2009
3,381 friends on Facebook
25,561 followers on Twitter @ briansolis

What is it?
Professional network
Recommendations
Bio
Online Resume
Think Connections
Start a group and/or join groups
What do YOU do with LinkedIn?

Where do I start?
http://www.linkedin.com
Be sure to complete your profile
Create a profile URL - http://www.linkedin.com/in/susanbarnes

What is my goal?
Build an online resume?
Make business connections?
Find other people in my field?
Hire people?
Find a job?
Learn from industry peers?

Daily
Weekly
Whenever I get InMail
As time allows

Pros and Cons
Pros
Networking
Job search resource
Learning
Connections
Cons
Limited
Serious
Time to really make an impact

Case Study

FriendFeed

What is it?
An Aggregator of information
Feeds from other social media tools
Easier way to see people you’re interested in (your friends)
Think all your tools/spaces in one
Facebook, Twitter, Flickr, YouTube

Where do I start?
http://www.friendfeed.com
Set the services you want to feed
Choose your friends and groups

What is my goal?
Learn from industry professional?
Share (more) with family and friends?
Learn a new tool?
Aggregate all my feeds?

As often as you post to other SMT’s (social media tools)
Whenever I feel like it
Daily
Weekly
Remember the King and Queen

Pros and Cons
Pros
Friendly
Easier to see just what you want
Great resource for learning and keeping up with trends
Cons
Another tool to check
Small learning curve
Fewer people using it right now

Case Study

Flickr

What is it?
Photo sharing
Tagging with keywords
Way to link back to your site (SEO)
Showcase your work
Share your life

Where do I start?
http://www.flickr.com
Post photos often
Tag carefully
Add your website URL
Consider if you want to share or not

What is my goal?
Brand myself
Brand my business
Be transparent
Create more links to my website
Share and participate

As often as possible
Daily? Weekly? Monthly?
Remember:
You are who you are in the listening
The more you participate the more visible you are.

Pros and Cons
Pros
Easy to share photos publically
Good way to get links
Easy to connect with other tools - blogs etc.
Cons
One more place to manage
More people share photos on Facebook
Public and people will steal

Case Study

YouTube

What is it?
Video blog
The moving image is the closest thing to ______
Quicker than reading
Multimedia (visual, audio, kinesthetic)

Where do I start?
http://www.youtube.com
Quality of picture doesn’t matter as much as quality of content
Keep it short (5 minutes or less)
Post in various places (website, blog, social media spaces - WWBD? - What Would Brian Do?)
Look at http://www.viralvideocharts.com

What is my goal?
Build my brand by
Sharing useful information?
Being funny?
Being smart?
Providing tips and/or training material?
Talking about my business or product?
Being the face behind the company?

As often as possible
Video takes time to create
Make a video that’s worth watching and sharing
Think focus and niche

YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv

Pros and Cons
Pros
Easy to share photos publically
Good way to get links
Easy to connect with other tools - blogs etc.
Cons
One more place to manage
More people share photos on Facebook
Public and people will steal

Case Study

YouTube
Will It Blend?
Who’s watching ?
3,540,455 views since October 2006

YouTube
Where the Hell is Matt?
20,258,969 views since June 2008?

YouTube
Where the Hell is Matt?
72,593 views

Case Study

Do
Use a photo for profile pictures
Post as often as possible
Listen
Share
Give credit (RT)
Participate

Don’t
Write or say anything you wouldn’t say in front of your mother
Broadcast
SHOUT
Copy
Forget about the elephant!

Putting it All Together
http://www.gavinnewsom.com/
http://www.briansolis.com
http://www.bethkanter.com
http://www.chrisbrogan.com
http://www.georgekao.com
http://daggle.com/
http://kevinrose.com/
http://prsarahevans.com/
http://www.web-strategist.com/blog/

Be in as many places as you can

2. Choose the tools that work best for you and remember - it’s not about technology

Participate by providing useful content
Focus around your niche
Add value
Be remarkable You are who you are in the listening

Conclusion
Figure out who you are
Create who you want your brand to be
Start sharing and posting on related topics
Be a kid, have fun and make friends
Participate in the conversation
Think cocktail party!

Conclusion
It’s about TRUST
It’s about relationships
It’s about participation
It’s about entertainment
It’s about fun
It’s about quality and
It’s about YOU

Conclusion
Be Authentic
Be Transparent
Be Useful
Be Fun
Be Polite
Be Trustworthy
Be Engaging and Be Engaged
And people will follow…

Thank You! Please keep in touch [email_address] http://www. classesforcauses .org http://www.linkedin.com/in/susanbarnes http://www.twitter.com/classes4causes http://www.twitter.com/susby

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Personal Branding Through Social Media 06 18 2009 Presentation Transcript