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Personal Branding Through Social Media 06 18 2009

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A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org

A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org

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  • http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html
  • Transcript

    • 1. Personal Branding through Social Media with Susan Barnes June 18, 2009
    • 2. Introductions
      • me and YOU
      • Please tell us
        • your name
        • your company
        • what you want to be when you grow up and
        • what you hope to get out of this class
    • 3. What is Social Media?
    • 4. Who Are You Online? Source: http://www. chrisg .com/social-media-brand/
    • 5. The Funnel Reversed
      • Now you have a voice
      • You will be heard
      • People are listening
    • 6. What does it all mean?
      • “Content is the new democracy, and we the people are ensuring that our voices are heard”
      SOURCE: Brian Solis - The Social Media Manifesto
    • 7. It’s Social
    • 8. Social Media
      • People are listening
      • People are following
      • People are voting
      • People are friending
      • People are watching
      • People are talking
    • 9. The Conversation Prism By Brian Solis of PR 2.0. - http://www. briansolis .com/2008/08/introducing-conversation-prism.html
    • 10. Source: Beth Kanter – Creating Your Own Social Media Strategy Map So How Do We Do It?
    • 11. Blogs
      •  
    • 12. What is it?
      • Web log (journal entry)
      • Chronological order
      • Comments
      • Themes
      • News
      • What’s your favorite blog?
    • 13. Where do I start?
      • Blogger.com
        • Free
        • Good basic introduction for learning
        • Template driven
        • Google owned
      • WordPress.com
        • Style doujour
        • Lots of widgets
        • Hosted (needs to be installed)
        • Free after installation (excluding hosting)
      • TypePad.com
        • Fees apply
        • Similar to WordPress although not as popular
        • Seth Godin uses it
    • 14. What is my goal?
      • Expert?
      • Links to website?
      • Search engine rankings?
      • Conversation?
      • Building your brand?
      • Suggestions?
    • 15. How often will I use it?
      • Content is King and
      • Consistency is Queen
      • Regular posting
        • Daily
        • Weekly (same day)
        • Hourly
        • Monthly
    • 16. Pros and Cons
      • Pros
      • Search Engine Friendly
      • Fresh
      • Open Door
      • Cons
      • Updating time
      • Content Creation
      • Management
      If you can write - WRITE dude, WRITE!
    • 17. Case Studies
      • Seth Godin has been blogging daily since January 2002. He is now a world-reknowned author having sold several book titles. He is considered a marketing guru and expert presenter. http: //sethgodin . typepad .com
    • 18. Case Studies
    • 19. Case Studies
    • 20. Case Studies
    • 21. Case Studies
    • 22. Twitter Source: http://www. sysomos . com/insidetwitter/
    • 23. What is it?
      • Microblog
      • 140 characters
      • Everywhere
      • Niche
      • Dialog
      • Who are you following?
    • 24. What is it? Stats 1,425,599,999 - number of Tweets to date (see an up to the minute count here ) 3,000,000 - number of Tweets/day(March 2008) (from TechCrunch ) 165,414 - number of followers of the most popular Twitter user (@ BarackObama ) - but he’s not active 86,078 - number of followers of the most active Twitter user ( @kevinrose ) 63% - percentage of Twitter users that are male (from Time ) SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats
    • 25. Where do I start?
      • http://www.twitter.com
        • Tools:
          • Seesmic Desktop
          • Tweetie, Tweetdeck
          • http://twitter.grader.com/
          • URL shorteners
            • http://tr.im
            • http://www.tinyurl.com
            • http://bit.ly
            • http://ow.ly
    • 26. What is my goal?
      • Customer service?
      • Research?
      • Dialog with customers and peers?
      • Build followers to sell to (fans)?
      • Have fun?
    • 27. How often will I use it?
      • Content is King and
      • Consistency is Queen
      • Regular posts win the day
        • Shoot for 5 posts a day to start
          • Random Thought
          • Question
          • Action
          • Action
          • Random Thought
            • From: Twitter Power by @ JoelComm
    • 28. Pros and Cons
      • Pros
      • Easy and short
      • Fresh
      • Linking to blog posts
      • Fun
      • Everywhere
      • Cons
      • Time to learn
      • Content Creation
      • Management
      • Building followers
      • Following good peeps
    • 29. Case Studies
      • http://www.twitter.com/comcastcares
      • http://www.twitter.com/directv
      • http://www.twitter.com/mashable
      • http://www.twitter.com/jowyang
      • http://www.twitter.com/THE_REAL_SHAQ
      • http://www.twitter.com/cookingstudent
    • 30. Who to Follow
    • 31. Case Studies
      • 10 Most Extraordinary Twitter Updates
    • 32. Facebook
    • 33. What is it?
    • 34. Where do I start?
      • http://www.facebook.com
        • Be sure to check your settings
        • Start sharing, sharing more
        • 6 degrees of separation
        • Think about who you are
        • Think about who is viewing your profile
        • Manage your wall
    • 35. What is my goal?
      • Building your personal brand
        • With friends?
        • With business associates?
        • With colleagues?
        • With family?
    • 36. How often will I use it?
      • Content is King and
      • Consistency is Queen
      • Regular and Quality posts are best
    • 37. Pros and Cons
      • Pros
      • Friendly
      • Fun
      • Network
      • Pages and Groups
      • Viral
      • Cons
      • Your wall is not your own
      • Time consuming
      • Less for business
    • 38. Case Studies
      • As of 06/18/2009 - 6,393,027 supporters
      • 47,029 likes for most recent note
      • 168,946 fans of the Obama application
    • 39. Case Studies
      • http://www.facebook.com/prsarahevans
      • As of 06/18/2009
      • 3,671 friends on Facebook
      • 24,794 followers on Twitter
    • 40. Case Studies
      • http://www.facebook.com/briansolis
      • As of 06/18/2009
      • 3,381 friends on Facebook
      • 25,561 followers on Twitter @ briansolis
    • 41. LinkedIn
    • 42. What is it?
      • Professional network
      • Recommendations
      • Bio
      • Online Resume
      • Think Connections
      • Start a group and/or join groups
      • What do YOU do with LinkedIn?
    • 43. Where do I start?
      • http://www.linkedin.com
      • Be sure to complete your profile
      • Create a profile URL - http://www.linkedin.com/in/susanbarnes
    • 44. What is my goal?
      • Build an online resume?
      • Make business connections?
      • Find other people in my field?
      • Hire people?
      • Find a job?
      • Learn from industry peers?
    • 45. How often will I use it?
      • Daily
      • Weekly
      • Whenever I get InMail
      • As time allows
    • 46. Pros and Cons
      • Pros
      • Networking
      • Job search resource
      • Learning
      • Connections
      • Cons
      • Limited
      • Serious
      • Time to really make an impact
    • 47. Case Study
    • 48. Case Study
    • 49. FriendFeed
    • 50. What is it?
      • An Aggregator of information
      • Feeds from other social media tools
      • Easier way to see people you’re interested in (your friends)
      • Think all your tools/spaces in one
        • Facebook, Twitter, Flickr, YouTube
    • 51. Where do I start?
      • http://www.friendfeed.com
      • Set the services you want to feed
      • Choose your friends and groups
    • 52. What is my goal?
      • Learn from industry professional?
      • Share (more) with family and friends?
      • Learn a new tool?
      • Aggregate all my feeds?
    • 53. How often will I use it?
      • As often as you post to other SMT’s (social media tools)
      • Whenever I feel like it
      • Daily
      • Weekly
      • Remember the King and Queen
    • 54. Pros and Cons
      • Pros
      • Friendly
      • Easier to see just what you want
      • Great resource for learning and keeping up with trends
      • Cons
      • Another tool to check
      • Small learning curve
      • Fewer people using it right now
    • 55. Case Study
    • 56. Flickr
    • 57. Flickr
    • 58. What is it?
      • Photo sharing
      • Tagging with keywords
      • Way to link back to your site (SEO)
      • Showcase your work
      • Share your life
    • 59. Where do I start?
      • http://www.flickr.com
      • Post photos often
      • Tag carefully
      • Add your website URL
      • Consider if you want to share or not
    • 60. What is my goal?
      • Brand myself
      • Brand my business
      • Be transparent
      • Create more links to my website
      • Share and participate
    • 61. How often will I use it?
      • As often as possible
      • Daily? Weekly? Monthly?
      • Remember:
        • You are who you are in the listening
        • The more you participate the more visible you are.
    • 62. Pros and Cons
      • Pros
      • Easy to share photos publically
      • Good way to get links
      • Tagging with keywords
      • Easy to connect with other tools - blogs etc.
      • Cons
      • One more place to manage
      • More people share photos on Facebook
      • Public and people will steal
    • 63. Case Study
    • 64. Case Study
    • 65. YouTube
    • 66. What is it?
      • Video blog
      • The moving image is the closest thing to ______
      • Quicker than reading
      • Multimedia (visual, audio, kinesthetic)
    • 67. Where do I start?
      • http://www.youtube.com
      • Quality of picture doesn’t matter as much as quality of content
      • Keep it short (5 minutes or less)
      • Post in various places (website, blog, social media spaces - WWBD? - What Would Brian Do?)
      • Look at http://www.viralvideocharts.com
    • 68. What is my goal?
      • Build my brand by
        • Sharing useful information?
        • Being funny?
        • Being smart?
        • Providing tips and/or training material?
        • Talking about my business or product?
        • Being the face behind the company?
    • 69. How often will I use it?
      • As often as possible
      • Video takes time to create
      • Make a video that’s worth watching and sharing
      • Think focus and niche
    • 70. YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv
    • 71. Pros and Cons
      • Pros
      • Easy to share photos publically
      • Good way to get links
      • Tagging with keywords
      • Easy to connect with other tools - blogs etc.
      • Cons
      • One more place to manage
      • More people share photos on Facebook
      • Public and people will steal
    • 72. Case Study
    • 73. Case Study
    • 74. YouTube
      • Will It Blend?
      • Who’s watching ?
      3,540,455 views since October 2006
    • 75. YouTube
      • Where the Hell is Matt?
      20,258,969 views since June 2008?
    • 76. YouTube
      • Where the Hell is Matt?
      72,593 views
    • 77. Case Study
    • 78. Do
      • Use a photo for profile pictures
      • Post as often as possible
      • Listen
      • Share
      • Give credit (RT)
      • Participate
    • 79. Don’t
      • Write or say anything you wouldn’t say in front of your mother
      • Broadcast
      • SHOUT
      • Copy
      • Forget about the elephant!
    • 80. Putting it All Together
      • http://www.gavinnewsom.com/
      • http://www.briansolis.com
      • http://www.bethkanter.com
      • http://www.chrisbrogan.com
      • http://www.georgekao.com
      • http://daggle.com/
      • http://kevinrose.com/
      • http://prsarahevans.com/
      • http://www.web-strategist.com/blog/
    • 81. Putting it All Together
      • Be in as many places as you can
    • 82. Putting it All Together
      • 2. Choose the tools that work best for you and remember - it’s not about technology
    • 83. Putting it All Together
      • Participate by providing useful content
        • Focus around your niche
        • Add value
        • Be remarkable You are who you are in the listening
    • 84. Conclusion
      • Figure out who you are
      • Create who you want your brand to be
      • Start sharing and posting on related topics
      • Be a kid, have fun and make friends
      • Participate in the conversation
      • Think cocktail party!
    • 85. Conclusion
      • It’s about TRUST
      • It’s about relationships
      • It’s about participation
      • It’s about entertainment
      • It’s about fun
      • It’s about quality and
      • It’s about YOU
    • 86. Conclusion
      • Be Authentic
      • Be Transparent
      • Be Useful
      • Be Fun
      • Be Polite
      • Be Trustworthy
      • Be Engaging and Be Engaged
          • And people will follow…
    • 87. Thank You! Please keep in touch [email_address] http://www. classesforcauses .org http://www.linkedin.com/in/susanbarnes http://www.twitter.com/classes4causes http://www.twitter.com/susby