Personal Branding Through Social Media 06 18 2009

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A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org

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  • http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html
  • Personal Branding Through Social Media 06 18 2009

    1. 1. Personal Branding through Social Media with Susan Barnes June 18, 2009
    2. 2. Introductions <ul><li>me and YOU </li></ul><ul><li>Please tell us </li></ul><ul><ul><li>your name </li></ul></ul><ul><ul><li>your company </li></ul></ul><ul><ul><li>what you want to be when you grow up and </li></ul></ul><ul><ul><li>what you hope to get out of this class </li></ul></ul>
    3. 3. What is Social Media?
    4. 4. Who Are You Online? Source: http://www. chrisg .com/social-media-brand/
    5. 5. The Funnel Reversed <ul><li>Now you have a voice </li></ul><ul><li>You will be heard </li></ul><ul><li>People are listening </li></ul>
    6. 6. What does it all mean? <ul><li>“Content is the new democracy, and we the people are ensuring that our voices are heard” </li></ul>SOURCE: Brian Solis - The Social Media Manifesto
    7. 7. It’s Social
    8. 8. Social Media <ul><li>People are listening </li></ul><ul><li>People are following </li></ul><ul><li>People are voting </li></ul><ul><li>People are friending </li></ul><ul><li>People are watching </li></ul><ul><li>People are talking </li></ul>
    9. 9. The Conversation Prism By Brian Solis of PR 2.0. - http://www. briansolis .com/2008/08/introducing-conversation-prism.html
    10. 10. Source: Beth Kanter – Creating Your Own Social Media Strategy Map So How Do We Do It?
    11. 11. Blogs <ul><li>  </li></ul>
    12. 12. What is it? <ul><li>Web log (journal entry) </li></ul><ul><li>Chronological order </li></ul><ul><li>Comments </li></ul><ul><li>Themes </li></ul><ul><li>News </li></ul><ul><li>What’s your favorite blog? </li></ul>
    13. 13. Where do I start? <ul><li>Blogger.com </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Good basic introduction for learning </li></ul></ul><ul><ul><li>Template driven </li></ul></ul><ul><ul><li>Google owned </li></ul></ul><ul><li>WordPress.com </li></ul><ul><ul><li>Style doujour </li></ul></ul><ul><ul><li>Lots of widgets </li></ul></ul><ul><ul><li>Hosted (needs to be installed) </li></ul></ul><ul><ul><li>Free after installation (excluding hosting) </li></ul></ul><ul><li>TypePad.com </li></ul><ul><ul><li>Fees apply </li></ul></ul><ul><ul><li>Similar to WordPress although not as popular </li></ul></ul><ul><ul><li>Seth Godin uses it </li></ul></ul>
    14. 14. What is my goal? <ul><li>Expert? </li></ul><ul><li>Links to website? </li></ul><ul><li>Search engine rankings? </li></ul><ul><li>Conversation? </li></ul><ul><li>Building your brand? </li></ul><ul><li>Suggestions? </li></ul>
    15. 15. How often will I use it? <ul><li>Content is King and </li></ul><ul><li>Consistency is Queen </li></ul><ul><li>Regular posting </li></ul><ul><ul><li>Daily </li></ul></ul><ul><ul><li>Weekly (same day) </li></ul></ul><ul><ul><li>Hourly </li></ul></ul><ul><ul><li>Monthly </li></ul></ul>
    16. 16. Pros and Cons <ul><li>Pros </li></ul><ul><li>Search Engine Friendly </li></ul><ul><li>Fresh </li></ul><ul><li>Open Door </li></ul><ul><li>Cons </li></ul><ul><li>Updating time </li></ul><ul><li>Content Creation </li></ul><ul><li>Management </li></ul>If you can write - WRITE dude, WRITE!
    17. 17. Case Studies <ul><li>Seth Godin has been blogging daily since January 2002. He is now a world-reknowned author having sold several book titles. He is considered a marketing guru and expert presenter. http: //sethgodin . typepad .com </li></ul>
    18. 18. Case Studies
    19. 19. Case Studies
    20. 20. Case Studies
    21. 21. Case Studies
    22. 22. Twitter Source: http://www. sysomos . com/insidetwitter/
    23. 23. What is it? <ul><li>Microblog </li></ul><ul><li>140 characters </li></ul><ul><li>Everywhere </li></ul><ul><li>Niche </li></ul><ul><li>Dialog </li></ul><ul><li>Who are you following? </li></ul>
    24. 24. What is it? Stats 1,425,599,999 - number of Tweets to date (see an up to the minute count here ) 3,000,000 - number of Tweets/day(March 2008) (from TechCrunch ) 165,414 - number of followers of the most popular Twitter user (@ BarackObama ) - but he’s not active 86,078 - number of followers of the most active Twitter user ( @kevinrose ) 63% - percentage of Twitter users that are male (from Time ) SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats
    25. 25. Where do I start? <ul><li>http://www.twitter.com </li></ul><ul><ul><li>Tools: </li></ul></ul><ul><ul><ul><li>Seesmic Desktop </li></ul></ul></ul><ul><ul><ul><li>Tweetie, Tweetdeck </li></ul></ul></ul><ul><ul><ul><li>http://twitter.grader.com/ </li></ul></ul></ul><ul><ul><ul><li>URL shorteners </li></ul></ul></ul><ul><ul><ul><ul><li>http://tr.im </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.tinyurl.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://bit.ly </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://ow.ly </li></ul></ul></ul></ul>
    26. 26. What is my goal? <ul><li>Customer service? </li></ul><ul><li>Research? </li></ul><ul><li>Dialog with customers and peers? </li></ul><ul><li>Build followers to sell to (fans)? </li></ul><ul><li>Have fun? </li></ul>
    27. 27. How often will I use it? <ul><li>Content is King and </li></ul><ul><li>Consistency is Queen </li></ul><ul><li>Regular posts win the day </li></ul><ul><ul><li>Shoot for 5 posts a day to start </li></ul></ul><ul><ul><ul><li>Random Thought </li></ul></ul></ul><ul><ul><ul><li>Question </li></ul></ul></ul><ul><ul><ul><li>Action </li></ul></ul></ul><ul><ul><ul><li>Action </li></ul></ul></ul><ul><ul><ul><li>Random Thought </li></ul></ul></ul><ul><ul><ul><ul><li>From: Twitter Power by @ JoelComm </li></ul></ul></ul></ul>
    28. 28. Pros and Cons <ul><li>Pros </li></ul><ul><li>Easy and short </li></ul><ul><li>Fresh </li></ul><ul><li>Linking to blog posts </li></ul><ul><li>Fun </li></ul><ul><li>Everywhere </li></ul><ul><li>Cons </li></ul><ul><li>Time to learn </li></ul><ul><li>Content Creation </li></ul><ul><li>Management </li></ul><ul><li>Building followers </li></ul><ul><li>Following good peeps </li></ul>
    29. 29. Case Studies <ul><li>http://www.twitter.com/comcastcares </li></ul><ul><li>http://www.twitter.com/directv </li></ul><ul><li>http://www.twitter.com/mashable </li></ul><ul><li>http://www.twitter.com/jowyang </li></ul><ul><li>http://www.twitter.com/THE_REAL_SHAQ </li></ul><ul><li>http://www.twitter.com/cookingstudent </li></ul>
    30. 30. Who to Follow
    31. 31. Case Studies <ul><li>10 Most Extraordinary Twitter Updates </li></ul>
    32. 32. Facebook
    33. 33. What is it?
    34. 34. Where do I start? <ul><li>http://www.facebook.com </li></ul><ul><ul><li>Be sure to check your settings </li></ul></ul><ul><ul><li>Start sharing, sharing more </li></ul></ul><ul><ul><li>6 degrees of separation </li></ul></ul><ul><ul><li>Think about who you are </li></ul></ul><ul><ul><li>Think about who is viewing your profile </li></ul></ul><ul><ul><li>Manage your wall </li></ul></ul>
    35. 35. What is my goal? <ul><li>Building your personal brand </li></ul><ul><ul><li>With friends? </li></ul></ul><ul><ul><li>With business associates? </li></ul></ul><ul><ul><li>With colleagues? </li></ul></ul><ul><ul><li>With family? </li></ul></ul>
    36. 36. How often will I use it? <ul><li>Content is King and </li></ul><ul><li>Consistency is Queen </li></ul><ul><li>Regular and Quality posts are best </li></ul>
    37. 37. Pros and Cons <ul><li>Pros </li></ul><ul><li>Friendly </li></ul><ul><li>Fun </li></ul><ul><li>Network </li></ul><ul><li>Pages and Groups </li></ul><ul><li>Viral </li></ul><ul><li>Cons </li></ul><ul><li>Your wall is not your own </li></ul><ul><li>Time consuming </li></ul><ul><li>Less for business </li></ul>
    38. 38. Case Studies <ul><li>As of 06/18/2009 - 6,393,027 supporters </li></ul><ul><li>47,029 likes for most recent note </li></ul><ul><li>168,946 fans of the Obama application </li></ul>
    39. 39. Case Studies <ul><li>http://www.facebook.com/prsarahevans </li></ul><ul><li>As of 06/18/2009 </li></ul><ul><li>3,671 friends on Facebook </li></ul><ul><li>24,794 followers on Twitter </li></ul>
    40. 40. Case Studies <ul><li>http://www.facebook.com/briansolis </li></ul><ul><li>As of 06/18/2009 </li></ul><ul><li>3,381 friends on Facebook </li></ul><ul><li>25,561 followers on Twitter @ briansolis </li></ul>
    41. 41. LinkedIn
    42. 42. What is it? <ul><li>Professional network </li></ul><ul><li>Recommendations </li></ul><ul><li>Bio </li></ul><ul><li>Online Resume </li></ul><ul><li>Think Connections </li></ul><ul><li>Start a group and/or join groups </li></ul><ul><li>What do YOU do with LinkedIn? </li></ul>
    43. 43. Where do I start? <ul><li>http://www.linkedin.com </li></ul><ul><li>Be sure to complete your profile </li></ul><ul><li>Create a profile URL - http://www.linkedin.com/in/susanbarnes </li></ul>
    44. 44. What is my goal? <ul><li>Build an online resume? </li></ul><ul><li>Make business connections? </li></ul><ul><li>Find other people in my field? </li></ul><ul><li>Hire people? </li></ul><ul><li>Find a job? </li></ul><ul><li>Learn from industry peers? </li></ul>
    45. 45. How often will I use it? <ul><li>Daily </li></ul><ul><li>Weekly </li></ul><ul><li>Whenever I get InMail </li></ul><ul><li>As time allows </li></ul>
    46. 46. Pros and Cons <ul><li>Pros </li></ul><ul><li>Networking </li></ul><ul><li>Job search resource </li></ul><ul><li>Learning </li></ul><ul><li>Connections </li></ul><ul><li>Cons </li></ul><ul><li>Limited </li></ul><ul><li>Serious </li></ul><ul><li>Time to really make an impact </li></ul>
    47. 47. Case Study
    48. 48. Case Study
    49. 49. FriendFeed
    50. 50. What is it? <ul><li>An Aggregator of information </li></ul><ul><li>Feeds from other social media tools </li></ul><ul><li>Easier way to see people you’re interested in (your friends) </li></ul><ul><li>Think all your tools/spaces in one </li></ul><ul><ul><li>Facebook, Twitter, Flickr, YouTube </li></ul></ul>
    51. 51. Where do I start? <ul><li>http://www.friendfeed.com </li></ul><ul><li>Set the services you want to feed </li></ul><ul><li>Choose your friends and groups </li></ul>
    52. 52. What is my goal? <ul><li>Learn from industry professional? </li></ul><ul><li>Share (more) with family and friends? </li></ul><ul><li>Learn a new tool? </li></ul><ul><li>Aggregate all my feeds? </li></ul>
    53. 53. How often will I use it? <ul><li>As often as you post to other SMT’s (social media tools) </li></ul><ul><li>Whenever I feel like it </li></ul><ul><li>Daily </li></ul><ul><li>Weekly </li></ul><ul><li>Remember the King and Queen </li></ul>
    54. 54. Pros and Cons <ul><li>Pros </li></ul><ul><li>Friendly </li></ul><ul><li>Easier to see just what you want </li></ul><ul><li>Great resource for learning and keeping up with trends </li></ul><ul><li>Cons </li></ul><ul><li>Another tool to check </li></ul><ul><li>Small learning curve </li></ul><ul><li>Fewer people using it right now </li></ul>
    55. 55. Case Study
    56. 56. Flickr
    57. 57. Flickr
    58. 58. What is it? <ul><li>Photo sharing </li></ul><ul><li>Tagging with keywords </li></ul><ul><li>Way to link back to your site (SEO) </li></ul><ul><li>Showcase your work </li></ul><ul><li>Share your life </li></ul>
    59. 59. Where do I start? <ul><li>http://www.flickr.com </li></ul><ul><li>Post photos often </li></ul><ul><li>Tag carefully </li></ul><ul><li>Add your website URL </li></ul><ul><li>Consider if you want to share or not </li></ul>
    60. 60. What is my goal? <ul><li>Brand myself </li></ul><ul><li>Brand my business </li></ul><ul><li>Be transparent </li></ul><ul><li>Create more links to my website </li></ul><ul><li>Share and participate </li></ul>
    61. 61. How often will I use it? <ul><li>As often as possible </li></ul><ul><li>Daily? Weekly? Monthly? </li></ul><ul><li>Remember: </li></ul><ul><ul><li>You are who you are in the listening </li></ul></ul><ul><ul><li>The more you participate the more visible you are. </li></ul></ul>
    62. 62. Pros and Cons <ul><li>Pros </li></ul><ul><li>Easy to share photos publically </li></ul><ul><li>Good way to get links </li></ul><ul><li>Tagging with keywords </li></ul><ul><li>Easy to connect with other tools - blogs etc. </li></ul><ul><li>Cons </li></ul><ul><li>One more place to manage </li></ul><ul><li>More people share photos on Facebook </li></ul><ul><li>Public and people will steal </li></ul>
    63. 63. Case Study
    64. 64. Case Study
    65. 65. YouTube
    66. 66. What is it? <ul><li>Video blog </li></ul><ul><li>The moving image is the closest thing to ______ </li></ul><ul><li>Quicker than reading </li></ul><ul><li>Multimedia (visual, audio, kinesthetic) </li></ul>
    67. 67. Where do I start? <ul><li>http://www.youtube.com </li></ul><ul><li>Quality of picture doesn’t matter as much as quality of content </li></ul><ul><li>Keep it short (5 minutes or less) </li></ul><ul><li>Post in various places (website, blog, social media spaces - WWBD? - What Would Brian Do?) </li></ul><ul><li>Look at http://www.viralvideocharts.com </li></ul>
    68. 68. What is my goal? <ul><li>Build my brand by </li></ul><ul><ul><li>Sharing useful information? </li></ul></ul><ul><ul><li>Being funny? </li></ul></ul><ul><ul><li>Being smart? </li></ul></ul><ul><ul><li>Providing tips and/or training material? </li></ul></ul><ul><ul><li>Talking about my business or product? </li></ul></ul><ul><ul><li>Being the face behind the company? </li></ul></ul>
    69. 69. How often will I use it? <ul><li>As often as possible </li></ul><ul><li>Video takes time to create </li></ul><ul><li>Make a video that’s worth watching and sharing </li></ul><ul><li>Think focus and niche </li></ul>
    70. 70. YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv
    71. 71. Pros and Cons <ul><li>Pros </li></ul><ul><li>Easy to share photos publically </li></ul><ul><li>Good way to get links </li></ul><ul><li>Tagging with keywords </li></ul><ul><li>Easy to connect with other tools - blogs etc. </li></ul><ul><li>Cons </li></ul><ul><li>One more place to manage </li></ul><ul><li>More people share photos on Facebook </li></ul><ul><li>Public and people will steal </li></ul>
    72. 72. Case Study
    73. 73. Case Study
    74. 74. YouTube <ul><li>Will It Blend? </li></ul><ul><li>Who’s watching ? </li></ul>3,540,455 views since October 2006
    75. 75. YouTube <ul><li>Where the Hell is Matt? </li></ul>20,258,969 views since June 2008?
    76. 76. YouTube <ul><li>Where the Hell is Matt? </li></ul>72,593 views
    77. 77. Case Study
    78. 78. Do <ul><li>Use a photo for profile pictures </li></ul><ul><li>Post as often as possible </li></ul><ul><li>Listen </li></ul><ul><li>Share </li></ul><ul><li>Give credit (RT) </li></ul><ul><li>Participate </li></ul>
    79. 79. Don’t <ul><li>Write or say anything you wouldn’t say in front of your mother </li></ul><ul><li>Broadcast </li></ul><ul><li>SHOUT </li></ul><ul><li>Copy </li></ul><ul><li>Forget about the elephant! </li></ul>
    80. 80. Putting it All Together <ul><li>http://www.gavinnewsom.com/ </li></ul><ul><li>http://www.briansolis.com </li></ul><ul><li>http://www.bethkanter.com </li></ul><ul><li>http://www.chrisbrogan.com </li></ul><ul><li>http://www.georgekao.com </li></ul><ul><li>http://daggle.com/ </li></ul><ul><li>http://kevinrose.com/ </li></ul><ul><li>http://prsarahevans.com/ </li></ul><ul><li>http://www.web-strategist.com/blog/ </li></ul>
    81. 81. Putting it All Together <ul><li>Be in as many places as you can </li></ul>
    82. 82. Putting it All Together <ul><li>2. Choose the tools that work best for you and remember - it’s not about technology </li></ul>
    83. 83. Putting it All Together <ul><li>Participate by providing useful content </li></ul><ul><ul><li>Focus around your niche </li></ul></ul><ul><ul><li>Add value </li></ul></ul><ul><ul><li>Be remarkable You are who you are in the listening </li></ul></ul>
    84. 84. Conclusion <ul><li>Figure out who you are </li></ul><ul><li>Create who you want your brand to be </li></ul><ul><li>Start sharing and posting on related topics </li></ul><ul><li>Be a kid, have fun and make friends </li></ul><ul><li>Participate in the conversation </li></ul><ul><li>Think cocktail party! </li></ul>
    85. 85. Conclusion <ul><li>It’s about TRUST </li></ul><ul><li>It’s about relationships </li></ul><ul><li>It’s about participation </li></ul><ul><li>It’s about entertainment </li></ul><ul><li>It’s about fun </li></ul><ul><li>It’s about quality and </li></ul><ul><li>It’s about YOU </li></ul>
    86. 86. Conclusion <ul><li>Be Authentic </li></ul><ul><li>Be Transparent </li></ul><ul><li>Be Useful </li></ul><ul><li>Be Fun </li></ul><ul><li>Be Polite </li></ul><ul><li>Be Trustworthy </li></ul><ul><li>Be Engaging and Be Engaged </li></ul><ul><ul><ul><li>And people will follow… </li></ul></ul></ul>
    87. 87. Thank You! Please keep in touch [email_address] http://www. classesforcauses .org http://www.linkedin.com/in/susanbarnes http://www.twitter.com/classes4causes http://www.twitter.com/susby

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