Internet Marketing Now: New Tools and Trends

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    5 Favorites

    Internet Marketing Now: New Tools and Trends - Presentation Transcript

    1. Internet Marketing Now: New Tools & Trends Instructor: Susan Barnes SFSU CEL Integrated Marketing Program April, 2009
    2. INTRODUCTION
    3. It’s 2009: What Happened?
      • Image courtesy of eHow
    4.  
    5. Let’s do some marketing
      • Television
      • Radio
      • Print
      • Billboards
      • Public Relations
      • Advertising
      • Trade Shows
    6. Broadcast on mass
    7.  
    8. Consumers want control
    9. Along came the Internet…
      • Blogging
      • Social Networking
      • Photos & Videos
      • A Website with Search Engine presence (Google, Yahoo, MSN)
      • Email Marketing
      • Games and Virtual Worlds
      • Mobile Access
      • User Generated Content
    10. Internet Marketing!
    11. Internet Marketing?
      • Blogging
      • Social Networking
      • Posting Photos & Videos
      • A Website with Search Engine presence (Google, Yahoo, MSN)
      • Email Marketing
      • Games and Virtual Worlds
      • Mobile Access
      • User Generated Content
    12. What is Internet Marketing today?
    13. What was Web 1.0.?
      • Static websites
      • Content still pushed
      • One voice
      • Brochure-ware
      • Examples of 1.0 Sites?
    14. What is Web 2.0.? { One to One… One to Many… Many to Many
    15. What is Web 2.0.? { One to One… One to Many… Many to Many Image source: Wikipedia: http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
    16. What is Web 2.0.?
      • Listening
      • Sharing
      • Participating
      • Voting
      • Communicating
      • Connecting
      • Collaborating
      { One to One… One to Many… Many to Many
    17. What is Web 2.0.?
      • Personal
      { One to One… One to Many… Many to Many
    18. What is Web 2.0 ?
      • It’s social
      • It’s conversation
      • It’s dialog
      • It’s participation
    19. The Funnel Reversed
      • Regular people have a voice
      • Your customers have something to say
      • People are listening to each other
    20. What does it all mean?
      • “Content is the new democracy, and we the people are ensuring that our voices are heard”
      SOURCE: Brian Solis - The Social Media Manifesto
    21. It’s Social
    22. Social Media
      • People are listening
      • People are following
      • People are voting
      • People are friending
      • People are watching
      • People are talking
    23. The Conversation Prism By Brian Solis of PR 2.0. - http://www. briansolis .com/2008/08/introducing-conversation-prism.html
    24. Source: Beth Kanter – Creating Your Own Social Media Strategy Map So How Do We Do It?
    25. Listen What’s being published about you or your competition? Who’s tweeting about you or your industry? Keep track of the best content In your field with ease What are the top bloggers talking about?
    26. Participate
    27. Share Blogs Podcasts
    28. Buzz Up And many more on
    29. Network
    30. What are the benefits?
      • Build trust
      • Build followers
      • Add opportunities for people to find you
      • Increase links to your website
      • Search engine ranking improvement
      • Increase brand awareness
    31. What are the benefits?
      • Trust
      • Friends
      • Networks of personal connections
      • Fun
      • It’s all about… YOU!
    32. What are the benefits?
      • No not YOU! … It’s all about
      YOUR CUSTOMER!
    33. Who Are You Talking To Who Are You Talking With ?
      • Where does your audience spend most of their time online?
      • Why do they spend their time there?
      • Who are they?
      • Who are your fans?
      • Who are your enemies?
      • How do you start conversations with both of these groups?
    34. What works well?
      • Socially conscious topics go viral
      • Ideas that spread win
      • Funny, humorous, entertaining content
      • Inspirational stories
      • New and cool stuff
    35. Case Study: Integration
    36. The experience
      • Saw a tweet about Earthhour on Twitter
      • Saw a link shared on Facebook
      • Went to the Earthhour.org website
      • Was impressed by the integration
      • Joined the group
      • Tweeted about it
      • Posted an update about it on Facebook
      • Told all my friends to turn the light off at 8:30 p.m.
    37. Opportunities to get involved
      • Flickr - take a photo and upload it
      • YouTube - take a video and upload it
      • Blog about it
      • Tweet about it
      • Follow on your favorite social site
    38.  
    39.  
    40.  
    41.  
    42.  
    43.  
    44.  
    45. Social Feed
    46. Results
      • Flickr - 107 photos | 2,126,400 views between 10 Feb 2008 & 28 Mar 2009.
      • YouTube - 39 videos in the Channel 1,057,579 views on the main video 2,398 ratings and 4,127 comments
      • Facebook - 820,069 members and 67,254 fans
      • Twitter - 13,104 followers
      • MySpace - 12,100 friends
      • Social Feed - 14,031 people
    47. Results
      • Did this campaign build awareness?
      • How many people turned their lights off?
    48. The Tools & Trends
    49. Fish where the fish are Fish where the fish are
    50. Quantcast Rankings
    51. The “Share” Economy “ We are entering the share economy.” -- Catarina Fake (Founder of Flickr) at Davos 2007
    52. Sharing Sites Photo Uploads*: 10 billion 6.2 billion 2 billion - 100s of millions of videos watched a day - 100s of thousands of uploaded videos daily. - Every minute, ten hours of video is uploaded. Share your PowerPoint Presentations on http://www.rotorblog.com/2008/10/15/facebook-photos-hits-the-10-billion-mark/ *
    53. Facebook or MySpace?
    54. Facebook
    55. Facebook
      • As of 02/19/2009 - 5,498,326 supporters
      • 578,487 wall posts
      • 44 videos in YouTube box
      • 171,924 fans of the Obama application
    56. Facebook Statistics Statistics are changing daily with more than 200 million users as of April 8th, 2009. What are people doing?
    57. Facebook
    58. Facebook
    59. Facebook
    60. Facebook
    61. Facebook
    62. Facebook Ads
    63. Facebook
      • Facebook Tips:
      • People are there to have fun and connect, so engage, entertain and enable
      • Create a reason to share your content or application
      • Make something entertaining or emotional
      • Encourage conversation - respond, reward and repeat (and retweet)
      • Participate
    64. YouTube
      • Will It Blend?
      • Who’s watching ?
      3,540,455 views since October 2006
    65. YouTube
      • Where the Hell is Matt?
      20,258,969 views since June 2008?
    66. YouTube
      • Where the Hell is Matt?
      72,593 views
    67. YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv
    68. YouTube and Viral Video Why does this video (March 2007) get so much more traffic than this one (November 2007)? Video A Video B 12,381,106 views 1,925 views 37,031 ratings 5 ratings
    69. YouTube and Viral Video Why does this Water conservation PSA work better than this Water conservation video? Video A Video B 336,375 views 1,350 views 87 ratings 1 rating
    70. YouTube and Viral Video Why does this street performer spread better than this one ? Video A Video B 21,690 views 15 views 40 ratings 0 rating
    71. YouTube and Viral Video Know your audience. Who are you talking with? Who are you entertaining? Who’s at your party?
    72. What are your demographics? Go find out at http://www.quantcast.com Or http://www.compete.com
    73. YouTube Contests Lipton Free Your Y YouTube Symphony KikkinItwithKikkoman Design Squad OneRepublic "Apologize" Cover Contest Winner
    74. Twitter
      • Stats
      • 1,425,599,999 - number of Tweets to date (see an up to the minute count here )
      • 3,000,000 - number of Tweets/day(March 2008) (from TechCrunch )
      • 165,414 - number of followers of the most popular Twitter user (@ BarackObama ) - but he’s not active
      • 86,078 - number of followers of the most active Twitter user ( @kevinrose )
      • 63% - percentage of Twitter users that are male (from Time )
      • SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats
      http://www.twitter.com
    75. Twitter SOURCE: Marketing Charts One in ten American Adults are tweeting
    76. Twitter http://www.twitter. com/sfbart
    77. Twitter
      • Remember you only have 140 characters
        • Share URLs by shortening them on
        • http://www.tinyurl.com or similar
        • Listen and Share
        • Don’t use multiple tweets for a post – write a blog instead
        • Experiment with different Twitter management tools, like Tweetdeck, Twitterific, Twhirl, Seesmic
        • Customize your background
    78. Twitter: What to post
      • Value:
      • Instructional content
      • Breaking news
      • Warnings
      • Give-aways and contests
      • Questions open the dialog
    79. Twitter: Codes
      • @Reply = at Reply
      • RT = Retweet
      • DM = Direct Message (Private)
      • #hashtag = Tag a message
      • TwitterFeed = Your stream of tweets
      • Tweet = a post on twitter (140 char)
    80. Twitter: Codes
      • @Reply = at Reply (say thanks, shout out to, reference)
      ev
    81. Twitter: Codes
      • RT = Retweet (repeat, share, vote up, point out)
    82. Twitter: Codes
      • DM: Direct Message (this is a private message that does not show up on the recipients feed)
    83. Twitter: Codes
      • #hashtag - A way to tag tweets so that it is easy to find with others about a similar topic See http://search.twitter.com
    84. What can we do with Twitter?
      • Three C’s:
      • 1. Conversations
      • 2. Connections
      • 3. Contests
      • Start conversations
      • Build base of connections/friends/followers
      • Hold contests
    85. Conversations on Twitter?
      • Follow people and engage in conversation
      • Think: cocktail party
      • Introduce yourself, be polite and friendly
    86. Connections on Twitter?
      • Find people similar interests
      • http://search.twitter.com
      • Listen, respond and follow
      • Retweet and @Reply
    87. Listen and Respond
    88. Listen and Respond
    89. Contests on Twitter?
      • http://www.twiveaway.com/
      • TurboTax’s MySpace, Facebook and Twitter awareness building contest
    90. Fun on Twitter
      • 10 Most Extraordinary Twitter Updates
    91. Twitter Rankings and Grades
      • http://twitter.grader.com
      • http://www.twitrank.com
    92. Photo Sharing - Tagging with keywords: One more way for your information to be found in a search A great way to share your photos with lots of people Flickr photo by Lucian Badea
    93. Photo Sharing briansolis
    94. Photo Sharing
    95. Blogs
    96. Blogs
      • Pros
      • Search Engine Friendly
      • Fresh
      • Open Door
      • Cons
      • Updating time
      • Content
      • Management
      If you can write - WRITE dude, WRITE!
    97. Professional Social Networks Think QUALITY over quantity. Good Article: http://www. socialedge .org/discussions/marketing-communication/pumping-up-your-professional-network
    98. LinkedIn
      • Think QUALITY over quantity.
      • Build your network.
      • Join groups.
      • Ask and answer questions.
      • Add your URL.
      • Update your status.
      Good Article: http://www. socialedge .org/discussions/marketing-communication/pumping-up-your-professional-network
    99. LinkedIn Case Study: Peter Kuperman
    100. Reusing Information
      • There is a lot of noise out there
      • It’s ok to repeat (or retweet) yourself a few times
      • Sharing is good
      • Remember that content is always king and queen
      • Always offer value
    101. Where the Hell is Gavin Newsom?
    102. Wrap-up
    103. Secret Success Strategy Participation is Marketing
    104. Secret Success Strategy Be You Be Patient Be Everywhere (that makes sense and you have time for) And most of all…
    105. Participate
    106. Broadcast Listen
      • Do your homework
      • Understand who your market is
      • Learn from others’ mistakes
      • Respond
    107. Wait Participate
      • The Secret: Participation is marketing
      • Build your brand
      • Build your credibility
      • Listen
      • Participate
      • Discuss
    108. Expect Engage
      • Entertainment Rules
      • Trust Trumps All
      • Relationships are Real
      • Be Transparent
      • Be Authentic
      • Be Fun and Have Fun
    109. Remember the Secret? Image courtesy of susancartierliebel.typepad.com
    110. Remember the Secret? It’s no longer about marketing, it’s about relationships and trust.
    111. Remember the Secret? You can’t win if you don’t play the game.
    112. Thank You! [email_address] http://twitter. com/susby http://www.linkedin.com/in/susanbarnes Phone/SMS: (415) 305-6403 Your class WIKI: http://imnow.wetpaint.com
    SlideShare Zeitgeist 2009

    + Susan BarnesSusan Barnes Nominate

    custom

    446 views, 5 favs, 0 embeds more stats

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 446
      • 446 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 5
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories