Top 10 Things Every Designer Needs To Know About People
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A summary of the Brain Lady's recent talk in the UK on the Top 10 Things Every Designer Needs To Know About People
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Top 10 Things Every Designer Needs To Know About People
- 1. The Top 10 Things Every Designer Needs To Know About People Susan Weinschenk, Ph.D. Chief of UX Strategy, Americas, Human Factors International Susan Weinschenk, Ph.D.
- 2. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 3. 10. Most Mental Processing is Unconscious @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 4. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 5. 9. People Use Peripheral Vision More Than Central To Get The “Gist” Of The Scene Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6) @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 6. 8.The Fusiform Facial Area (FFA) Makes Us Pay Attention To Human Faces @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 7. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 8. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 9. Fact Or Fiction? People like having a lot of choices. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 10. Fact Or Fiction? People like having a lot of choices. FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 11. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 12. Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 13. Fact Or Fiction? If you give people too many choices they won’t choose anything. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 14. Fact Or Fiction? If you give people too many choices they won’t choose anything. FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 15. Choice = Control = Survival @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 16. Fact or Fiction? People can only remember/process 7 + or – “things” at a time @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 17. Fact or Fiction? People can only remember/process 7 + or – “things” at a time FICTION @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 18. 7 +/- 2 is an Urban Legend @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 19. 7. People Can Remember/Deal With Only 3-4 Items Baddeley, A. D. (1994). The magical number seven: Still magic after all these years? Psychological Review, 101, 353-356. Broadbent, D. (1975). The magic number seven after fifteen years. In: Studies in long-term memory, ed. A. Kennedy & A. Wilkes. Wiley. Cowan, N. (2001). The magical number 4 in short-term memory: A reconsideration of mental storage capacity. Behavioral and Brain Sciences, 24, 87-185. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 21. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 22. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 23. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 24. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 25. 5. Speaker and Listener Brains Sync Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling underlies successful communication.” Proceedings of the National Academy of Sciences. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 26. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 27. 4. There are “weak” ties and “strong” ties “Weak” Ties = ? Professor Robin Dunbar University of Oxford http://www.isca.ox.ac.uk/ about-us/staff/academic/ prof-robin-dunbar/ “Strong” Ties = 150 @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 28. 3. Beauty is in the eye of the unconscious Tractinsky, et. al. Using ratings and response latencies to evaluate the consistency of immediate aesthetic perceptions of web pages. Proceedings of the 3rd Annual Workshop on HCI Research in MIS, 2004. Fernandes, et.al. Judging the appeal of web sites. Proceedings of the 4th World Congress on the Management of Electronic commerce, 2003. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 29. Factor 1 Aesthetic – Orderly and clear design Factor 2 Expressive – Creativity and originality; breaking design conventions Lavie & Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites. Intl Journal of Human-Computer Studies. 60 (2004) 269-298. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 30. Berns, Gregory S., McClure, S., Pagnoni, G., & Montague, P. (2001). Predictability modulates human brain response to reward. The Journal of Neuroscience, 21(8), 2793–2798. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 31. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 32. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 33. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 34. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 35. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 36. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 37. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 38. Fact, Theory, Or Fiction? People prefer objects with curves @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 39. Fact, Theory, Or Fiction? People prefer objects with curves FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 40. People Prefer Objects With Curves Bar, M., & Neta, M. (2006). Humans prefer curved visual objects. Psychological Science, 17(8), 645-648. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 41. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 42. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 43. 2. The Brain Processes Information Best When It Is In Story Format Singer, T., B. Seymour, J. O’Doherty, H. Kaube, J.D. Dolan, and C. Frith. 2004. Empathy for pain involves the affective but not sensory component of pain. Science. 303: 1157-1162. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 44. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 45. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 46. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 47. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 48. 1. People Expect Technology To Follow Human-To- Human Interaction Rules The Media Equation: How People Treat Computers, Television, and New Media Like Real People And Places. Byron Reeves and Clifford Nass (1996) @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 49. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 50. • Don’t distract me • @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 51. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 52. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 53. For More Information @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 54. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
- 55. Susan Weinschenk, Ph.D. thebrainlady@gmail.com @thebrainlady #100Things US Phone: 847-909-5946 www.whatmakesthemclick.net @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
Editor's Notes
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- [current state]\nOur current knowledge about usability and user experience is only the tip of the ice burg. \n\nThe field of usability is maturing; we know how to design experiences that people can use. We have methodology; we have standards and guidelines based on the science of cognitive psychology. We have data to back up our decisions and we fall back on this data to make intelligent, informed design decisions. We’re starting to feel pretty good about ourselves and the way we put together designs. \n
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