Neuro Web Design Talk, UPA 2011

Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006.© 2011 Human Factors International, Inc. All rights reserved. 11

One Five bystander bystanders Gives help 85% Gives help 31% of the time of the time Latane, B., and J.M. Darley. “Group Inhibition of Bystander Intervention in Emergencies.” Journal of Personality and Social Psychology 10 (1968): 215-21.© 2011 Human Factors International, Inc. All rights reserved. 15

Gamberini, Luciano, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. 2007. Embedded persuasive strategies to obtain visitors data: Comparing reward and reciprocity in an amateur, knowledge-based website. In Persuasive Technology, Second International Conference on Persuasive Technology. New York: Springer.© 2011 Human Factors International, Inc. All rights reserved. 18

just how good is the cookie? Worchel, Stephen, Jerry Lee, and Akanbi Adewole. 1975. Effects of supply and demand on ratings of object value. Journal of Personality and Social Psychology. Vol 32(5), 906-914.© 2011 Human Factors International, Inc. All rights reserved. 21

Bechara, A., H. Damasio, D. Tranel, and A.R. Damasio. 1997. Deciding advantageously before knowing advantageous strategy. Science. 275, 1293-1295.© 2011 Human Factors International, Inc. All rights reserved. 23

Singer, T., B. Seymour, J. O’Doherty, H. Kaube, J.D. Dolan, and C. Frith. 2004. Empathy for pain involves the affective but not sensory component of pain. Science. 303: 1157-1162.© 2011 Human Factors International, Inc. All rights reserved. 32

Neuro Web Design Talk, UPA 2011

by Susan Weinschenk on Jun 23, 2011

Accessibility

Upload Details

Usage Rights

1 Embed 1

Statistics

Neuro Web Design Talk, UPA 2011 Presentation Transcript