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Neuro Web Design: What makes them click?            Human Factors International, Inc.                   User Experience fo...
40,000,000© 2011 Human Factors International, Inc. All rights reserved.   2
40© 2011 Human Factors International, Inc. All rights reserved.        3
© 2011 Human Factors International, Inc. All rights reserved.   4
yesterday was he aggressive she.                            was rude lady that yesterday.                                 ...
his you boy respects the.                       your appreciate gesture until I.                          always to waits ...
sleeping far the dog is.                                           begin green hat is my.                                 ...
© 2011 Human Factors International, Inc. All rights reserved.   8
© 2011 Human Factors International, Inc. All rights reserved.   9
© 2011 Human Factors International, Inc. All rights reserved.   10
Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating:       Can one desire too much of a good thing?. ...
© 2011 Human Factors International, Inc. All rights reserved.   12
© 2011 Human Factors International, Inc. All rights reserved.   13
© 2011 Human Factors International, Inc. All rights reserved.   14
One                                                   Five                  bystander                                     ...
Chen, Yi-Fen, Herd behavior in purchasing books online, Computers in Human Behavior, 24,(2008), 1977-1992.© 2011 Human Fac...
Kunz, P.R. and M. Wolcott. 1976. Season’s Greetings: From my status to yours. Social        Science Research, 5:269-278.© ...
Gamberini, Luciano, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. 2007.          Embedded persuasive strategies to obta...
© 2011 Human Factors International, Inc. All rights reserved.   19
© 2011 Human Factors International, Inc. All rights reserved.   20
just how good is the cookie?      Worchel, Stephen, Jerry Lee, and Akanbi Adewole. 1975. Effects of supply and demand     ...
© 2011 Human Factors International, Inc. All rights reserved.   22
Bechara, A., H. Damasio, D. Tranel, and A.R. Damasio. 1997. Deciding        advantageously before knowing advantageous str...
© 2011 Human Factors International, Inc. All rights reserved.   24
© 2011 Human Factors International, Inc. All rights reserved.   25
© 2011 Human Factors International, Inc. All rights reserved.   26
© 2011 Human Factors International, Inc. All rights reserved.   27
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Singer, T., B. Seymour, J.  O’Doherty, H. Kaube, J.D. Dolan,  and C. Frith. 2004. Empathy for  pain involves the affective...
© 2011 Human Factors International, Inc. All rights reserved.   33
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56                                                                5© 2011 Human Factors International, Inc. All rights res...
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The only true wisdom is in knowing you     know nothing.                                                                --...
Susan Weinschenk, Ph.D.                                                                susan@humanfactors.com             ...
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Neuro Web Design Talk, UPA 2011

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  1. 1. Neuro Web Design: What makes them click? Human Factors International, Inc. User Experience for a Better World UPA June 2011© 2011 Human Factors International, Inc. All rights reserved.
  2. 2. 40,000,000© 2011 Human Factors International, Inc. All rights reserved. 2
  3. 3. 40© 2011 Human Factors International, Inc. All rights reserved. 3
  4. 4. © 2011 Human Factors International, Inc. All rights reserved. 4
  5. 5. yesterday was he aggressive she. was rude lady that yesterday. my disturb work it don’t.© 2011 Human Factors International, Inc. All rights reserved. 5
  6. 6. his you boy respects the. your appreciate gesture until I. always to waits he patiently.© 2011 Human Factors International, Inc. All rights reserved. 6
  7. 7. sleeping far the dog is. begin green hat is my. cold can always snow is.© 2011 Human Factors International, Inc. All rights reserved. 7
  8. 8. © 2011 Human Factors International, Inc. All rights reserved. 8
  9. 9. © 2011 Human Factors International, Inc. All rights reserved. 9
  10. 10. © 2011 Human Factors International, Inc. All rights reserved. 10
  11. 11. Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006.© 2011 Human Factors International, Inc. All rights reserved. 11
  12. 12. © 2011 Human Factors International, Inc. All rights reserved. 12
  13. 13. © 2011 Human Factors International, Inc. All rights reserved. 13
  14. 14. © 2011 Human Factors International, Inc. All rights reserved. 14
  15. 15. One Five bystander bystanders Gives help 85% Gives help 31% of the time of the time Latane, B., and J.M. Darley. “Group Inhibition of Bystander Intervention in Emergencies.” Journal of Personality and Social Psychology 10 (1968): 215-21.© 2011 Human Factors International, Inc. All rights reserved. 15
  16. 16. Chen, Yi-Fen, Herd behavior in purchasing books online, Computers in Human Behavior, 24,(2008), 1977-1992.© 2011 Human Factors International, Inc. All rights reserved. 16
  17. 17. Kunz, P.R. and M. Wolcott. 1976. Season’s Greetings: From my status to yours. Social Science Research, 5:269-278.© 2011 Human Factors International, Inc. All rights reserved. 17
  18. 18. Gamberini, Luciano, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. 2007. Embedded persuasive strategies to obtain visitors data: Comparing reward and reciprocity in an amateur, knowledge-based website. In Persuasive Technology, Second International Conference on Persuasive Technology. New York: Springer.© 2011 Human Factors International, Inc. All rights reserved. 18
  19. 19. © 2011 Human Factors International, Inc. All rights reserved. 19
  20. 20. © 2011 Human Factors International, Inc. All rights reserved. 20
  21. 21. just how good is the cookie? Worchel, Stephen, Jerry Lee, and Akanbi Adewole. 1975. Effects of supply and demand on ratings of object value. Journal of Personality and Social Psychology. Vol 32(5), 906-914.© 2011 Human Factors International, Inc. All rights reserved. 21
  22. 22. © 2011 Human Factors International, Inc. All rights reserved. 22
  23. 23. Bechara, A., H. Damasio, D. Tranel, and A.R. Damasio. 1997. Deciding advantageously before knowing advantageous strategy. Science. 275, 1293-1295.© 2011 Human Factors International, Inc. All rights reserved. 23
  24. 24. © 2011 Human Factors International, Inc. All rights reserved. 24
  25. 25. © 2011 Human Factors International, Inc. All rights reserved. 25
  26. 26. © 2011 Human Factors International, Inc. All rights reserved. 26
  27. 27. © 2011 Human Factors International, Inc. All rights reserved. 27
  28. 28. © 2011 Human Factors International, Inc. All rights reserved. 28
  29. 29. © 2011 Human Factors International, Inc. All rights reserved. 29
  30. 30. © 2011 Human Factors International, Inc. All rights reserved. 30
  31. 31. © 2011 Human Factors International, Inc. All rights reserved. 31
  32. 32. Singer, T., B. Seymour, J. O’Doherty, H. Kaube, J.D. Dolan, and C. Frith. 2004. Empathy for pain involves the affective but not sensory component of pain. Science. 303: 1157-1162.© 2011 Human Factors International, Inc. All rights reserved. 32
  33. 33. © 2011 Human Factors International, Inc. All rights reserved. 33
  34. 34. © 2011 Human Factors International, Inc. All rights reserved. 34
  35. 35. © 2011 Human Factors International, Inc. All rights reserved. 35
  36. 36. © 2011 Human Factors International, Inc. All rights reserved. 36
  37. 37. © 2011 Human Factors International, Inc. All rights reserved. 37
  38. 38. © 2011 Human Factors International, Inc. All rights reserved. 38
  39. 39. © 2011 Human Factors International, Inc. All rights reserved. 39
  40. 40. © 2011 Human Factors International, Inc. All rights reserved. 40
  41. 41. © 2011 Human Factors International, Inc. All rights reserved. 41
  42. 42. © 2011 Human Factors International, Inc. All rights reserved. 42
  43. 43. © 2011 Human Factors International, Inc. All rights reserved. 43
  44. 44. © 2011 Human Factors International, Inc. All rights reserved. 44
  45. 45. © 2011 Human Factors International, Inc. All rights reserved. 45
  46. 46. © 2011 Human Factors International, Inc. All rights reserved. 46
  47. 47. © 2011 Human Factors International, Inc. All rights reserved. 47
  48. 48. © 2011 Human Factors International, Inc. All rights reserved. 48
  49. 49. © 2011 Human Factors International, Inc. All rights reserved. 49
  50. 50. © 2011 Human Factors International, Inc. All rights reserved. 50
  51. 51. © 2011 Human Factors International, Inc. All rights reserved. 51
  52. 52. © 2011 Human Factors International, Inc. All rights reserved. 52
  53. 53. © 2011 Human Factors International, Inc. All rights reserved. 53
  54. 54. © 2011 Human Factors International, Inc. All rights reserved. 54
  55. 55. © 2011 Human Factors International, Inc. All rights reserved. 55
  56. 56. 56 5© 2011 Human Factors International, Inc. All rights reserved. 6 56
  57. 57. © 2011 Human Factors International, Inc. All rights reserved. 57
  58. 58. © 2011 Human Factors International, Inc. All rights reserved. 58
  59. 59. The only true wisdom is in knowing you know nothing. -- Socrates© 2011 Human Factors International, Inc. All rights reserved. 59
  60. 60. Susan Weinschenk, Ph.D. susan@humanfactors.com www.humanfactors.com 715-352-2816 @thebrainlady© 2011 Human Factors International, Inc. All rights reserved. 60
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