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About I have a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. I apply research in psychology to predict, understand, and explain what motivates people and how they behave. My consulting includes applying neuroscience to the design of websites, software, medical devices, tv ads, physical devices, presentations, experiences, and physical spaces. I am an author, teacher, mentor, and consultant to Fortune 1000 clients, government, non-profit, and start-ups. My books include: How To Get People To Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What makes them click?