About About Susan Weinschenk -- I have a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. I specialize in applying psychology to technology and the workplace. I've written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? (New Riders Press). I speak, teach, consult, and mentor Fortune 1000 companies, start-ups, non-profits, and educational institutions. I have many years of experience designing stuff (websites, software, marketing campaigns, TV ads, mobile apps, training).