Competing Globally Powerpoint


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A discussion of international employment

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Competing Globally Powerpoint

  2. 2. Competion on a GLOBAL SCALE <ul><li>Is the world FLAT ??? </li></ul><ul><li>How does GLOBALIZATION affect the global job market? </li></ul><ul><li>Thomas Friedman’s popular book created a new awareness of the dramatic changes in the playing field of employment across many industries. </li></ul><ul><li>Various other countries have recently taken the lion’s share of whole industries such as manufacturing, technology and even the service industries. </li></ul><ul><li>The debate over PROTECTIONISM and GLOBALISM gets increasingly HEATED … </li></ul><ul><li>How can we position ourselves to be competitive in the midst of such trends as off-shoring and outsourcing? </li></ul>
  3. 3. YOU HAVE AN EDGE <ul><ul><li>As MARKETING STUDENTS </li></ul></ul><ul><ul><li>you have a keen understanding of the </li></ul></ul><ul><ul><li>IMPORTANCE </li></ul></ul><ul><ul><li>of </li></ul></ul><ul><ul><li>BRAND </li></ul></ul>
  4. 4. MARKETING “101” You can have the finest product in the world, but if it does not have GOOD BRANDING & EXPOSURE it will have little chance of success in the MARKETPLACE. <ul><li>How do I distinguish MYSELF in the ocean of Global Candidates ??? </li></ul>
  5. 5. Developing your PERSONAL BRAND <ul><li>What does your PERSONAL BRAND look like? </li></ul><ul><li>What should you be portraying with your personal brand? What QUALTIES & CHARACTERISTICS are important to demonstrate in order to market your self as a GREAT CANDIDATE? </li></ul><ul><li>TRANSFERABLE AND SOFT SKILLS ARE BECOMING EQUALLY IMPORTANT, IF NOT MORE IMPORTANT THAN TECHNICAL SKILLS. </li></ul>
  6. 6. KEY components of a COMPETITIVE PERSONAL BRAND <ul><li>COMMUNICATION – BRAND yourself as a GOOD LISTENER & a CLEAR COMMUNICATOR </li></ul><ul><li>COLLABORATION – BRAND yourself as one who can COLLABORATE with those you will have to LEAD, FOLLOW and INFLUENCE </li></ul><ul><li>ENERGY, PASSION & COMPASSION – BRAND yourself as one who has a STAMINA, ENTHUSIASM, AUTHENTICITY and EMPATHY in your work and for those you will work with </li></ul>
  7. 7. COMMUNICATION <ul><li>You have already made great progress in defining your personal brand by selecting a field that demonstrates that you understand and value the importance of good communication. All employers are looking for candidates who are good communicators. If you possess these skills, it tells a potential employer that you bring to the table the ability to present ideas and solutions and influence productivity on the inside which translates to profitability as the outcome. </li></ul>
  8. 8. COLLABORATION <ul><li>Marketing projects require a great deal of collaboration. The business development group must interface successfully with the creative group and the client to bring about the common goal of a successful campaign. The same applies to most organizations, and if you can express your ability to collaborate well with coworkers, colleagues and potential business partners, you can move yourself ahead of those who have not developed these skills. Although it is important to be able to think and act independently, it is best to show that you can achieve this in the context of and for the benefit of a larger group. </li></ul>
  9. 9. ENERGY, PASSION & COMPASSION <ul><li>International employers seem to value personality, character and demeanor equally or more than skill set. I have seen this evidenced time and again, and the format of a CV vs. a resume speaks to this emphasis. It takes a great deal of tenacity, passion for your work and empathy for others to sustain and succeed in a foreign environment. </li></ul>
  10. 10. Are you CUT OUT for EXPATRIATE LIFE ??? <ul><li>So what kind of person wants to work internationally??? </li></ul><ul><li>Living and working internationally can seem </li></ul><ul><li>GLAMOUROUS & INTRIGUING </li></ul><ul><li>BUT has both </li></ul><ul><li>REWARDS & CHALLENGES </li></ul><ul><li>Curious , Adventurous , Flexible , Open-Minded , Tolerant , Perservering , Independent, RESPECTFUL, </li></ul><ul><li>Loves Travel & Learning New Things, </li></ul><ul><li>NOT AFRAID OF CHANGE </li></ul>
  11. 11. the REALITY <ul><li>CHALLENGES </li></ul><ul><li>Homesickness </li></ul><ul><li>Strange customs </li></ul><ul><li>Lonliness </li></ul><ul><li>Concerns for security </li></ul><ul><li>Language & communication barriers </li></ul><ul><li>Establishing yourself in the community in a strange land </li></ul><ul><li>Temporary or Permanent Status </li></ul><ul><li>Visa and legal challenges </li></ul><ul><li>REWARDS </li></ul><ul><li>Expanding your global understanding & your mind </li></ul><ul><li>Learning new cultures & languages </li></ul><ul><li>Meeting fascinating people & seeing fascinating places </li></ul><ul><li>Living a rich life and being an interesting and informed person </li></ul><ul><li>Creating influence and making your mark in another area of the world </li></ul>
  12. 12. Where to START… <ul><li>TARGET a place or places you want to work and live. </li></ul><ul><li>GET INVOLVED with exchange students or cultural clubs and events </li></ul><ul><li>LEARN a foreign language </li></ul><ul><li>EXPLORE study abroad, exchange programs and internship opportunities and resources </li></ul>
  13. 13. Assembling your TOOLKIT <ul><li>Prepare a cover letter </li></ul><ul><li>Prepare your resume or CV </li></ul><ul><li>Prepare you “Elevator Speech” </li></ul><ul><li>Prepare a list of networking contacts </li></ul><ul><li>Prepare a target list of companies or organizations you will apply to </li></ul><ul><li>Prepare digital or hard copy of all your efforts, keep good records, maintain your project details by utilizing basic project management skills </li></ul><ul><li>Practice professionalism with your credentials and knowledge of what it is you are pursuing when approaching potential sponsors or employers </li></ul>
  14. 15. Assembling your TOOLKIT