grownet : cultivating relationships through gardening
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grownet : cultivating relationships through gardening

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grownet is a mobile app for those who want to share local food, gardening knowledge and connect around urban gardening. This presentation shows the development process our team used to design the ...

grownet is a mobile app for those who want to share local food, gardening knowledge and connect around urban gardening. This presentation shows the development process our team used to design the first prototype of the app.

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    grownet : cultivating relationships through gardening grownet : cultivating relationships through gardening Presentation Transcript

    • cultivating relationships through gardening A community solution by Yeaseul Kim, Susan Oldham, Laurel Stone & Ian Wyosnick
    • meet Greta ƒƒ ƒƒ ƒƒ misses sense of community has extra food from garden wants info she can trust
    • Greta uses grownet to: Share knowledge ƒƒ Share food ƒƒ Connect with community and promote local gardening ƒƒ Strong & weak ties Emotional connections Sense of presence Leadership conditions Boundary activity Bridge offline & online Splintering
    • knowledge sharing Strong & weak ties Emotional connections Sense of presence Leadership conditions Boundary activity Bridge offline & online Splintering
    • knowledge sharing Strong & weak ties Emotional connections Sense of presence Leadership conditions Boundary activity Bridge offline & online Splintering
    • food sharing Strong & weak ties Emotional connections Sense of presence Leadership conditions Boundary activity Bridge offline & online Splintering
    • food sharing Strong & weak ties Emotional connections Sense of presence Leadership conditions Boundary activity Bridge offline & online Splintering
    • social connection Strong & weak ties Emotional connections Sense of presence Leadership conditions Boundary activity Bridge offline & online Splintering
    • social connection Greta & Nicole make strong ties Strong & weak ties Emotional connections Sense of presence Leadership conditions Boundary activity Bridge offline & online Splintering
    • How did we  end up here?
    • our platform We address Greta’s problems with an online environment that’s based on: ‚‚Knowledge Sharing ‚‚Food Sharing ‚‚Social Connections
    • will it float?
    • will it float?
    • user research surveys Food Sharing Knowledge Sharing Social Connections What do you do with extra fruit/vegetables that you have grown but cannot use? How often do you participate in online environments such as forums or social networks for knowledge sharing? How comfortable would you be sharing your garden produce with people you don’t know? 20 16 41% Share with friends/family 20% Donate 02% Sell 12 comfortable/very comfortable sharing food with strangers 20 occasionally never 16 12 often 8 81% of gardeners are 8 4 4 0 0 Sell Share Share Do- Com- Other friends neigh- nate post family bors Need for Community Garden 1 2 3 4 5
    • community research Seattle P-Patch 2009 Evaluation Key Findings ‚‚ Relationship Building ‚‚ Source of Food and Economic Security ‚‚ Skills Development ‚‚ Need for More Communication and Support ‚‚ Recognized need to continuously grow new leadership in the community ‚‚ A sense of personal gratification knowing that they provide a benefit to the community and to individual
    • our literature review Topics Combined Key Findings ‚‚Sense of Community 1. Support Strong & Weak Ties ‚‚Knowledge Sharing 2. Create & Maintain Emotional Connections ‚‚Local Food ‚‚Learning to Garden 3. Convey a Sense of Presence 4. Establish Leadership & Boundary Activity 5. Bridge Offline & Online 6. Allow for Splintering
    • competitive analysis sharing knowledge community events food sharing
    • sense of community Your Plot Supports Strong Ties ‚‚Group size maximum of 100 Creates and Maintains Emotional Connections ‚‚Able to see offline life of those they care about Convey a Sense of Presence ‚‚User always sees all members of plot Establishing Leadership and Boundary Conditions ‚‚System suggests people nearby to add to an established users plot
    • knowledge sharing Your Groups Supports Weak Ties ‚‚Large knowledge base to draw from Allows for Splintering ‚‚Users can customize to match up with their interests or specialities Establishes Leadership ‚‚User can gain respect and expertise from group involvement
    • food sharing Food Share Supports Strong & Weak Ties ‚‚Broad base for people to conduct transactions Boundary Activity ‚‚Allows for “lurkers” who just want food ‚‚Introduces large user base to system ‚‚Limited to 100 mile radius from location Bridging Offline & Online ‚‚Establishes an offline connection from an online environment
    • system flow log in profile builder plot feed chat quick look plot groups persistent action your groups your plot food share have food need food
    • future steps next • User studies • Prototyping • Usability testing • Responsive web design for multi-platform accessibility Connect to Local Food Community P-Patches Food Banks Markets Growers Extensions Calendar & Events Recipes for Locavores User Reviews User Customizaton Deploy Nationally
    • our references Support Weak & Strong Ties Aiello, L., Dunbar, R. I. M. (1992). Neocortex size as a constraint on group size in primates. Journal of Human Evolution, 22(6), 469–984. Create & Maintain Emotional Connections McMillan, D.W., & Chavis, D.M. (1986). Sense of community: A definition and theory. American Journal of Community Psychology, 14(1), 6-23. Convey a Sense of Presence Becker, B., Mark, G. (1999). Constructing Social Systems through Computer-Mediated Communication. German National Research Center for Information Technology. Vassileva, J., Lingling, S. (2007). Using Community Visualization to Stimulate Participation in Online Communities. e-Service Journal, (6)(1), 3-39. Indiana University Press Establish Leadership Ludford, P., Cosley, D., Frankowski, D., Terveen, L. (2004). Think Different: Increasing Online Community Participation Using Uniqueness and Group Dissimilarity. Proceedings of the CHI Conference on Human Factors in Computing Systems. Vienna, Austria: ACM. Establish Boundary Conditions Bendt, P., Barthel, S., & Colding, J. (2012). Civic greening and environmental learning in public-access community gardens in Berlin. Landscape and Urban Planning, 109, 18-30. Allow for Splintering Bruckman, A., Jensen, C. (2002). The Mystery of the Death of MediaMOO: Seven Years of Evolution of an Online Community. In K. A. Renninger & W. Shumar (Eds.), Building Virtual Communities: Learning and Change in Cyberspace (21-33). Cambridge: Cambridge University Press.
    • Questions? Highpoint P-Patch
    • Thank you. cultivating relationships through gardening