Intro To Social Media

559 views
516 views

Published on

This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
559
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Intro To Social Media

  1. 1. Introduction to Social Media <br />Susan T. Stewart www.equitycol.com<br />Equity Title www.facebook.com/susantstewart<br />sstewart@equitycol.com www.linkedin.com/in/susantstewart<br />303-304-0900 http://titleprincess.wordpress.com<br />
  2. 2. I. Social Media<br />http://www.youtube.com/watch?v=BlWMhEFCrEY<br />
  3. 3. What is Social Media?<br /> Social Mediais primarily Internet and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. <br />
  4. 4. Social Media Venues<br />
  5. 5. . . . And here are some more<br />
  6. 6. Why should I care about Social Media?<br /><ul><li>People are using all types of Social Networks to share, connect, reconnect and establish an array of communities. This is happening both personally & professionally
  7. 7. Facebook Users has just surpassed 350 million users. (August2009)</li></li></ul><li>Why Social Media for Realtors?<br />Lead Generation<br /><ul><li>Repeat business – 88%
  8. 8. Referrals – 87%
  9. 9. Internet – 53%</li></ul>Broker/Owners<br /><ul><li>80% have a real estate web site for their business </li></ul>Sales Agents<br /><ul><li>56% have their own real estate web site.
  10. 10. Think of the traditional farming techniques – goal stay top of mine to prospects. Facebook does this for you for free and you stay top of mind every single day! Huge Impact!</li></li></ul><li>Social Media Statistics<br />Google search stats ~<br /><ul><li>1,000,000,000,000 (one trillion) - unique URLs in Google’s index
  11. 11. 2,000,000,000 (two billion) –Google searches daily </li></ul>YouTube stats <br /><ul><li>#4 Largest Site on the Internet
  12. 12. #1 Largest video site on the web
  13. 13. 300MM Worldwide Visitors a Month
  14. 14. 100 Million Visitors per Month
  15. 15. 5 Billion Video Streams Every month – 40% of all videos online (feb.09)</li></ul>* Did you know: In August 2008, youtube became the #2 search engine over Yahoo on Web (#1 is Google)<br />
  16. 16. Social Media Statistics<br />Blogosphere stats<br /><ul><li>133,000,000 – number of blogs indexed by Technorati since 2002
  17. 17. 900,000 – average number of blog posts in a 24 hour period
  18. 18. 77% - percentage of active Internet users who read blogs</li></ul>Twitter stats<br /><ul><li>1,111,991,000 – number of Tweets to date
  19. 19. 3,000,000 – number of Tweets/day (March 2008 TechCrunch)</li></ul>Facebookstats<br /><ul><li>350,000,000 – number of active users
  20. 20. 100,000,000 - number of users who log on to Facebook at least once each day</li></li></ul><li>What National Companies actively market via Social Media Websites? <br />
  21. 21. …. And More Companies<br /><ul><li>Adidas
  22. 22. American Express
  23. 23. AT & T
  24. 24. CNN
  25. 25. Coca-Cola
  26. 26. Dell
  27. 27. Ford
  28. 28. General Mills
  29. 29. Harley Davidson
  30. 30. Victoria Secret
  31. 31. JCPenney
  32. 32. Jet Blue
  33. 33. Mattel
  34. 34. NASA
  35. 35. Office Depot
  36. 36. Pfizer
  37. 37. Rubbermaid
  38. 38. Starbucks Coffee
  39. 39. Target
  40. 40. REI</li></li></ul><li>I I. Social Media Application<br />“Social Media: <br /> What’s in it for me?”<br />Relationship Building<br />Networking<br />Promotion<br />Discovering the Hot Trends<br />Gaining Knowledge<br />Fun<br />(*Source: Social Media Guru: thinkingserius.com; Jan. 19, 08; blog response SocialNewsWatch.com)<br />
  41. 41. Okay . . .so, how do I use it??<br />
  42. 42. Do’s . . .<br />Tips to Remember when engaging in Social Media:<br /><ul><li> Give more than you take
  43. 43. Listen & Participate
  44. 44. Be Selective about your Connections
  45. 45. “Humanize “ your profile – Have Fun!
  46. 46. Be Consistent / Update frequently
  47. 47. Brand your online identity on all your marketing & Signature materials</li></li></ul><li>Don’ts . . .<br />Tips to Remember when engaging in Social Media:<br /><ul><li> Lead with a sales pitch
  48. 48. Expect to attract business
  49. 49. Post anything your mother wouldn’t approve of
  50. 50. Think your information is “personal”
  51. 51. Be a Wallflower – you will learn by doing</li></li></ul><li>Important Tips to remember<br />Creating your Profile: <br /><ul><li>Upload a professional picture
  52. 52. Links to your website
  53. 53. Talk about you & your interests</li></ul>Grow your Network:<br /><ul><li>Add friends or connections as quickly as possible
  54. 54. Join groups and read & comment on discussions
  55. 55. LISTEN!</li></li></ul><li>Getting Started. . .<br />Setting up 5 Best Social Media Profiles<br />Facebook<br />LinkedIn<br />Twitter<br />Wordpress blog<br />5. RSS Feeds<br />
  56. 56. Setting Up Facebook<br />Steps:<br />Go to www.facebook.com<br />Go to ‘create a new account.’ Verify email confirmation (check your security settings.).<br />Set up your profile picture/info., security settings, personal info., etc.<br />Start your network by inviting friends<br />Start joining groups & causes<br />
  57. 57. Facebook: Example<br />
  58. 58. Business Page<br />
  59. 59. Setting up LinkedIn<br />Steps:<br />Go to www.linkedin.com<br />Set up & fill in sign up information. Verify email confirmation<br />Fill in ‘How do you want to use LinkedIn?’<br />Click on ‘[edit]’ to complete profile<br />Add photo, personal info, education, work history<br />Grow your network: invite colleagues/ friends and starting requesting recommendations<br />Start joining groups and network and meet people with similar interests<br />
  60. 60. LinkedIn: Example<br />
  61. 61. Setting Up Twitter<br />Steps:<br />Go to www.twitter.com<br />Go to ‘create a new account.’ Verify email confirmation (check your security settings.).<br />Set up your profile picture, mini bio, personal info., etc.<br />Start your network by following users, can search at twitter.search.com.<br />
  62. 62. Twitter: Example<br />
  63. 63. TweetDeck: Example<br />
  64. 64. Setting up your Blog<br />Steps:<br />Go to www.wordpress.com<br />Set up & fill in login information<br />Set up the title of your Blog<br />Choose templates, add photos, set security settings, add widgets, and pictures/video<br />Post your first Blog<br />Connect your Blog to your LinkedIn, facebook, if interested through the applications settings<br />
  65. 65. Wordpress: Example<br />
  66. 66. RSS Feeds<br />Steps:<br />Go to www.igoogle.com<br />Set up & fill in login information<br />Set up your profile<br />Go to more, ‘reader’ <br />‘Add subscriptions’ – paste in the URL’s of your favorite news, blogs, pages you follow.<br />
  67. 67. RSS Feeds: Example<br />
  68. 68. Workshops Upcoming:<br />Business Planning <br />Workshops: <br />Integrating Social Media<br />wk #1 – Why social media & business planning evaluation<br />wk #2 – Findingyour niche/specialty<br />wk #3 – Database management & Time management strategies<br />wk #4 – Marketing & stay-in-touch Strategies<br />(2 Class Series Workshops<br />Or<br />4 Class Series Workshops)<br />
  69. 69. In conclusion <br />Questions or Comments . . . <br />Susan T. Stewart<br />Director of Business Development<br />Equity Title<br />303-304-0900<br />sstewart@equitycol.com<br />www.linkedin.com/in/susantstewart<br />www.facebook.com/susantstewart<br />www.twitter.com/stewsue<br />FanPage: www.facebook.com/EquityTitleColorado<br />Blog: titleprincess.wordpress.com<br />

×