Susan T. Evans

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For as long as I can remember, I’ve been a professional communicator. I’m the oldest of five children and my fourth-grade teacher, Mrs. Truitt, threatened to send me to the coat closet for talking but feared I’d “just talk to the coats.” The talking continued - I studied Spanish and French in college. Since then, the work I do is about storytelling — supporting a brand promise, informing or persuading an audience, delivering a message, or promoting a service. I spend my time thinking about communications strategy for colleges and universities across the country.

mstoner social media susan t. evans marketing higher education communications case ucda william & mary content strategy webinar strategy creative services communication enrollment marketing brand strategy website redesign project fordham university higher educations engagement marketing and communications case social media conference parent communications #casesmc consultants external partners rwd responsive web design small screens social media campaigns brand integration careers professional development udca higher ed university of richmond multi-channel marketing william & mary mascot search campaigns fundraising parents high ed web in-house agency content career development

Activity
About

Susan T. Evans

Presentations

Communication in the Workplace

Content Realism - mStoner Webinar

Creative services, anyone?

Social Media #getresults (for parent fundraising)

Social Media Campaigns #getresults

What Do I Say? Content Ideas for Social Media - mStoner Webinar

Social Media: Myths and Music

Making the Case for Creative Services

Changing Roles in Communications Departments (What's social media got to do with it?)

Social Media Integration as a Best Practice for Marketing and Communications

Inspired by the Cheshire Cat: Strategy leads to success.

Connect Your Own Dots: Social Media Integration as a Best Practice

Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications Professionals

Designing for Smaller Screens: It's not just about the technology.

Who's Zoomin' Who? Making it work with external partners.

Helicopters or Helpers: Using social media for parent engagement and fundraising.

And the Winners Are...Case Studies of Social Media Success Stories

OH in Higher Ed Circles: 6 things that drive us mad.

What's your strategy for strategy?

Engaging Audiences with Social Media: What's true? What's best? What's next?

Making the Brand Meaningful to Prospective Undergraduates: A Content First Approach for Fordham University