Parents of college students continue to hover as much as they did when their children were high school students. They want to be involved, they need to be involved, they WILL be involved. We also know that parent giving to higher education is on the rise and, interestingly, parents often feel more connected to the institutions their children attend than they do to their own alma maters. Social channels offer a powerful engine for driving communication and engagement with parents, especially when integrated with your website content. We'll talk about what works and how to get more bang—and maybe more bucks—from parents on social. Whether or not you have a formal parent program at your institution, you'll benefit from this discussion about this important stakeholder group. This presentation was part of the program for the 2013 CASE Social Media and Community Conference.