What Do I Say? Content Ideas for Social Media - mStoner Webinar

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This webinar offers a broad range of ideas for content for social channels managed by educational institutions. The webinar offers specific suggestions for social content that supports marketing and communications goals in education. View the webinar recording here: http://www.mstoner.com/blog/content-and-writing/content-ideas-for-social-media-webinar-recording-now-available/

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  • What Do I Say? Content Ideas for Social Media - mStoner Webinar

    1. 1. WHAT DO I SAY? Content Ideas for Your Social Media ChannelsSusan T. Evans | Senior Strategist | @susantevans mStoner August 2012
    2. 2. HELLO! Susan T. EvansSenior Strategist#SMcontentideas
    3. 3. “It’s been a long time comin’...” 1969
    4. 4. Twitter
    5. 5. Twitter
    6. 6. Twitter
    7. 7. LET’S GET STARTED!
    8. 8. Content is King. On the Web? True. On Social Media? “...when it comes to promoting your school on social media outlets like Facebook and Twitter, content is not king, engagement is.”Mark Rothbaum of Varsity Outreachhttp://blog.varsityoutreach.com/2012/03/on-facebook-content-is-not-king.html
    9. 9. Excuse me?Content createsengagement,right?Content isfoundational,right?
    10. 10. Make it a seminar, not a lecture.Mark Rothbaum of Varsity Outreachhttp://blog.varsityoutreach.com/2012/03/on-facebook-content-is-not-king.html
    11. 11. Let’s take a vow to havehigh standards for content. Content is more than: Likes Retweets Links Rankings Sterile Facts
    12. 12. And vow to use the right tool for the right job. From @ThreeShipsMedia
    13. 13. Where’s my source?
    14. 14. My stream of consciousness...
    15. 15. Round One (the obvious)
    16. 16. Rinse, repeat.
    17. 17. Class of ****
    18. 18. Profile your people.
    19. 19. If a picture paints athousand words, then....
    20. 20. Campus Beauty
    21. 21. Lead them home!
    22. 22. Rah, rah, rah.
    23. 23. Athletics
    24. 24. Promote your experts.
    25. 25. You’re on a campus.
    26. 26. All kinds of events...
    27. 27. Let it rain.
    28. 28. Round Two (assume the role)
    29. 29. Breaking News (you publish it)
    30. 30. Regular Features
    31. 31. Tuesday Trivia
    32. 32. Insider Info@WMMascot
    33. 33. Said by a famously funny alum. Jon Stewart ’84 College of William & Mary
    34. 34. Be sentimental. “Congratulations, Class of 2012!We send you off with much pride and expectation. Go do great things!” University of Miami
    35. 35. Round Three(get out of your own way)
    36. 36. Fun or Wacky or Both
    37. 37. Albus, “It is quite windy today.”
    38. 38. The Neighborhood
    39. 39. Testing, testing, 1, 2, 3...
    40. 40. LIVE: events as they happen.
    41. 41. Wherever you go, there you are. “Mobile is social media-ish.” mStoner Blog: Mobile + Social = Social + Mobile Is mobile web a social media tool?
    42. 42. What she said.“No matter how many lab reportsor problem sets you complete,you will be hard pressed to knowhow to integrate a diverse set ofperspectives and informationwithout a liberal arts curriculum.”
    43. 43. Offer a service. “Hey, does anybody know if @college does minifridge rentals?”“Anyone who doesn’t smoke,drinks occasionally, and loves kittens need a roommate?”
    44. 44. It’s all in who you know...
    45. 45. Ask me a question and I’ll tell you no lies.
    46. 46. Vote for your favorite.
    47. 47. Spoiler:F-bombs on the next slide.
    48. 48. A focus on content.
    49. 49. Emergency? Crisis?Seattle University campus during the January snowstorm. Image by Chris Joseph Taylor.
    50. 50. Wrap Up.
    51. 51. The DosKeep it casual. Let the small stuff go.Have a plan. Own your own mistakes.Try new things. Listen and interact.Adapt to change. Ask questions.
    52. 52. The Don’tsObvious promotion. Linking Facebook and Twitter.Silence. Responding to trolls.Stuffy or overlyprofessional.All posts the same sort.
    53. 53. IF YOU WANT TO LEARN MORE...
    54. 54. Check out the CASE blog.http://case.typepad.com/case_social_media/
    55. 55. Join the network forintergalactic edu knowledge. http://eduniverse.org
    56. 56. THANKS!Susan T. EvansSenior Strategistsusan.evans@mstoner.com@susantevans

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