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This session focuses on social media as a tool within your marketing and communications toolbox. Your audiences experience your brand and hear from you through an ever growing list of social media channels; but you can’t expect them to connect the dots. Instead, you need to develop a plan that will allow you to stay on message across multiple digital channels like social media aggregators, websites, editorial calendars, and social media campaigns. Remember, a social media strategy isolated from your broader communications/marketing strategy is a risk. We'll talk about specific suggestions and demonstrate best practices through case studies from educational institutions.
This presentation was offered at the 2012 CASE Annual Confer