On Page Optimization• On page optimization is one of the very first step of SEO which every webmaster should look into.• If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Content optimization• Content development is the process of researching, writing, gathering , organizing and editing information for publication on web sites.• Web site content may consist of prose, graphics, pictures, movies or other digital assets that could be distributed by a hypertext transfer protocol server and viewed by a web browser.
• Optimizing the content can be done by giving more importance to these; 1.Heading Tags 2.Special Text (bold, colored, etc.) 3.Inline Text Links 4.Keyword Density
W3 validator• Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a machine-readable formal grammar (and vocabulary).• The act of checking a document against these constraints is called validation, and this is what the Markup Validator does.
Image Optimization• If your site has lot of images, you need to optimize them too as they can’t be read by the search engines.• It’s very easy for a human reader to interpret the image into its meaning.• However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
Site map creation• Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.• In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL,so that search engines can more intelligently crawl the site.
Directory submission• The important Internet directories are DMOZ and Yahoo unlike Google, that is a search engine, directories organise links under various categories and sub-categories.• The links that we made are submitted in these directories. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.