DDA Communication Planning.Ppt

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Presentation for BNI Volunteer Chapter about communication planning for small businesses

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DDA Communication Planning.Ppt

  1. 1. Getting the Word OutSusanne Dalton Dupes, ABC, APROctober 27, 2011
  2. 2. A quick look at starting your plan1. Who to reach2. What to say3. How you reach them4. When to communicate5. Measure to ensure success www.daltondupes.com
  3. 3. 1. Audience/Stakeholders• Customers• Potential customers• Employees• Board of directors• Shareholders• Partners• Potential partners• Competitors www.daltondupes.com
  4. 4. 1. Audience/Stakeholders (con’t)• Regulators• Legislators• Vendors• Neighbors of plant facilities• Media (general, trade, citizen) www.daltondupes.com
  5. 5. 2. What to say• What are you trying to achieve? Develop measurable communication objectives that are tied to business strategy• Stay on point! Create key messages to achieve objectives• Be factual. Have proof to support the messages• Speak their language. Frame messages in the language of the audience www.daltondupes.com
  6. 6. 3. How to reach them (so manychoices!!!)1. Social media (LinkedIn, Twitter, Facebook, etc., etc.)2. Press releases/media advisories3. Op/Eds & guest columns4. Letters to the editor5. Magazine/newspaper articles6. Blogs and guest blog posts7. Newsletters8. Special events www.daltondupes.com
  7. 7. 3. How you reach them (con’t)9. eZines10. eBooks11. Advertising12. Promotional products13. Direct mail14. Public service announcements15. Public affairs shows16. Workshops, webinars, seminars www.daltondupes.com
  8. 8. 3. How you reach them (con’t)17. Presentations18. Business cards19. Letters, memos, email20.Holiday cards21. Thank you, sympathy, congratulations cards22.Proposals23.Contracts, agreements24.Invoices, reminders www.daltondupes.com
  9. 9. 4. When to communication• Be intentional to be cost effective• Create a strategy ▫ The who, the how, and the how much (time and $) ▫ Be alert to trends in your field ▫ Leave flexibility to adjust to emerging news• Create a calendar ▫ What to do daily, weekly, monthly, etc. ▫ Newsletters, blogs, social media may need editorial calendars ▫ Maximize holidays, special seasons, special days www.daltondupes.com
  10. 10. 5. Measure to ensure success• Measure based on objectives• Evaluate as you go• Have a measurable outcome for each tactic• Give tactics adequate time to work before measuring www.daltondupes.com
  11. 11. Contact info: Dalton Dupes Agency 141 N. Martinwood Rd., Ste. 103-4 Knoxville, 37923 susanne@daltondupes.com @susannedupes @daltondupesagnc FB: DaltonDupes LI: SusanneDupes www.daltondupes.com

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