KCIC Metrics Project: Getting started Susan Mernit, KCIC circuit rider September 8, 2011
We’re going to measure things :
Time spent on your site
This webinar is about how to do that—and about how we can help you make it happen with low drama, fuss, muss
Here’s what you need : KCIC metrics project handbook (PDF): KCIC metrics project dashboard (XLS) KCIC circuit rider assist : Susan Mernit, [email_address] (If you are missing any of the above, contact Susan )
Measurement tools :
Google analytics log-in for your web site
Facebook admin account for your page
This is a chance to learn more about your own metrics—and to learn more about best practices and average metrics among KCIC grantee projects
Here’s what we’re going to talk about :
Why we want to collect this data & how it will be used
What are relevant and meaningful metrics to collect
What are the critical dates for this project?
What resources are available to you for help
What a filled-out dashboard looks like
First, some explanations & ideas…
Goals for the project
Create some baselines:
What do your stats look like month over month?
How do they compare to other projects like yours? What can we learn from seeing all the data across projects
that will help you with your goals?
Gather data relating to:
Reach : Are the site’s audiences the ones you meant to connect to?
Penetration : Is the project/site is reaching the intended audience?
Engagement : What is the level of interaction & attention
to your site/project?
Goals for the project Understand the key metrics Get ready for a walk through on filling out the data (but remember, the Circuit rider can fill it it for you if you prefer Use them to focus and refine your strategy & execution
Here’s what a completed dashboard looks like for one quarter Oakland Local (oaklandlocal.com) Time spent on site Top referrers Uniques Unique visitors Follow along on your sample sheet
Here’s the spankin’ new dashboard for your site Add your data here
On the GA dashboard, log in and set your date range 1. Modify the dates, then click apply… 2. See those dates change to the month you select? Now you can collect your data from the dashboard 3. REMEMBER: You need to check and set your date range for EVERY area you collect from in Google Analytics
Check the date range Review basic stats Traffic report—click here Map overlay—click here Set up to record your data Fill out your spreadsheet: traffic, maps, content reports
The spreadsheet tells you where to look for information Check out the METRICS AREA of the spreadsheet to know where to look on GA Top referrers in Traffic report
Enter the data for each item for each month
In your spreadsheet.
Save frequently .
Note: This is a great thing to know how to do,
But we can do it for you—contact [email_address] to go that route.
Top referrers on spreadsheet
Google Analytics reports to check and enter data from
See some patterns month over month
You also need Facebook, YouTube & Newsletter data
Go to your Facebook page (& be an admin)
Click on View Facebook Insights
Record key stats
Set the date range
Record stats on your spreadsheet
Track Twitter through 2 sources:
Twitter.com (your account)
Use Twitter to track number of followers
Use Tweetreach to track reach of Tweets and top twitter contributors
So, what’s the time frame ? September 24: All data must be entered in dashboards & turned in. Webinar: September 8, 11 am PT .
RESOURCES RESOURCES Further reading Measuring the Online Impact of Your Information Projects Knight Foundation http://bit.ly/qHk6se There is also one-on-one coaching available to help you with this. Please contact Susan Mernit (firstname.lastname@example.org) to schedule time with a circuit rider.