Jaws multimedia class

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  • 1. !"#$%&$%"%$()*&+,-./0%1*2, 3456, 789:,:%&#,3455, :(2",-%$"*#, ;2<.2"1,=>?2.+@>(%,>A,=>?2.,
  • 2. -%1*2,%"#$%&$%"%$(,•  B!C%$D>"%,)2(,#>,02<%,#)%*$,>E",F>GHI,•  -%1*2,%"#$%&$%"%$, –  J$>K#2G.%,0%1*2,L(02..M,G(*"%((%(, •  9%G,(*#%N,?>"(./"ON,(%$C*?%(, •  9$*/"ON,$%&>$/"ON,0%1*2, •  P$2*"*"O, !"#$%&#&()#*"+(#,("-)./0 &/,1(&2"3/4#
  • 3. ->(#,$%?%"#,&$>F%?# ,“Oakland Local is anonpartisan, nonprofitmedia and capacity-building organizationthat promotes civicengagement anddiscourse on localissues that matter.”Established Oct 2009Non-profitMission-drivenHyperlocalSupported by• Grants• Contributions• Ad revenue• Training/consultingdollars
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  • 6. Things media entrepreneurs think about •  Defining your community •  Defining your team •  Managing the project •  Setting goals for success •  Product requirements & product development •  Setting milestones & keeping a schedule •  Reaching out to community •  Measuring your work via metrics —and learning from the data
  • 7. If you can’t measure the results, you haven’t thought it throughSetting metrics for success is the best focusing exercise you can do—and the best way to set expectations.Things you can measure:•  Impact: Number of users, change in real world, engaged partners•  Engagement: Unique visitors, time spent on site, comments posted, number of partners & posters•  Web impact: Page views, unique visitors, downloads•  Real world impact: What changed?
  • 8. PARTNERSHIPS BREED SUCESSOakland Local case study: Local site launched with 29 partners—42by end of yearHow did we make that happen?1.  Conducted non-profit audit—Oakbase.com2.  Identified key partners3.  Met for discussions, input4.  Adjusted Oakland Local idea based on partner input5.  Defined partner role & recruited core partner group for launch
  • 9. Measure your work; learn from the data The best friends you can have: •  Google analytics •  Facebook insite •  Google search •  Twitter search Check stats daily, weekly, monthly •  Compile & discuss •  Use to fine tune, refine approach, focus
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