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Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
Chicago Community Trust workshop afternoon plan a social media strategy
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Chicago Community Trust workshop afternoon plan a social media strategy

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  • 1. + Plan an EFFECTIVE social media strategy Susan Mernit Workshop for Chicago Community Trust October 2010 1
  • 2. + 2 Welcome to the social media ecosystem 200  million  Americans   connected  to  everyone   ? 44  million  people   2  billion  photos   you
  • 3. + 3 The game has changed Even  beyond  Google,  everyone  is  inter-­‐connected   from  centralized  authori?es  …   …  to  networks  &  crowds.   You  need  to  play  to  compete.  
  • 4. + 4 The game has changed referral,   recommenda?on   and  reputa?on   customers,   Sales  and  more  
  • 5. + 5 The basic social media toolbox
  • 6. + 6 Let’s talk about: value  to  you   plan   execute   measure  
  • 7. + 7 1. Start with a strategy What  do  I  want  to  accomplish?    My  goals:   Build   Establish  a   awareness,   presence  on  the   engagement,   web   traffic,   community  
  • 8. + 8 2. Execute your plan  Create a campaign   Schedule posts  Create a workflow   Publish content, promote via Facebook & Twitter  Be a cultural curator  Measure results
  • 9. + 9 3. It’s okay to do “bursty” work   Daily: News site or Blog, Twitter, Facebook   Weekly: YouTube, Flickr   Occasionally: Linked-In
  • 10. 10 + . Pay attention to SEO, writing 4 headlines   SEO means Search Engine Optimization   Makes you discoverable   Use keywords, locations in headlines   Test how Google, Bing, Yahoo “find” your posts   Learn more: Mashable, YouTube.
  • 11. + 11 5. Self-monitor andçcheck the metrics   Set up* ego *alerts w/Google alerts   Use Google Analytics to check web site   Facebook Insites to check FB page   Tweetreach for twitter   Set goals for growth & reach each quarter
  • 12. + 12 6. Reach into the community, online & off   Hold meet-ups in your area   Attend events   Go to local events, fairs—organize!   One meeting / week with someone new   Keep your contacts active
  • 13. + 13 7. Be entrepreneurial!   Focus on outcomes   Use social media to help build relationship & connection   Try new things—a little at a time   Media sponsorships, community trainings, real world meetings
  • 14. + 14 Set goals & measure results   Google analytics: best tool ever   Google search: Track impact, buzz, reputation   Facebook: Insites & Search   Twitter: Tweetreach
  • 15. + 15 Questions   Do you have a campaign goal?   Is social media a part of your workflow?   Are you processing work so it can be repurposed? (Video, audio, photos)   Do you have distribution partners?   Collaborators?
  • 16. + 16 Remember, it’s about the outcomes •  Building  your  brand   •  Being  known  for  something   •  Expanding  your  community   •  Purposeful  networking   •  Growing  audience  &   engagement   Social  media  is  a  GREAT  way  to  build  reach  AND   connec?on—learn  how  to  use  it.  
  • 17. + 17 Reaching Susan  Susan Mernit is an entrepreneur, trainer and blogger with a passion for social media. A former VP at AOL and Netscape, she co-founded Oakland Local (oaklandlocal.com) and consults on social media and web development via houseoflocal.org   Blog: susanmernit.com   Twitter: @susanmernit   Facebook: Susan Mernit   Email: mernit@gmail.com   Credits: Some graphics & content in this presentation are from an earlier presentation created by Susan & Deanna Zandt (deannzandt.com)

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