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10 ways to meet the information needs of your community

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How do you really engage with local audiences to address their interests and needs as a web publisher?

How do you really engage with local audiences to address their interests and needs as a web publisher?

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  • 1. 16  slides  on  mee,ng   community  info  needs  in   #Oakland   Susan  Mernit   April  25,  2014   @innova,ng  the  local  news  ecosystem  
  • 2. Oakland,  California,  pop.  400  K    
  • 3. Our  independent  #futureofnews     Nonprofit  runs  3  informa,on  projects:    Oakland  Local    Live  Work  Oakland    Oakland  Police  Beat  
  • 4. And  one  economic  development,  youth  employment   project  that  gets  local  small  businesses  online  and   teaches  youth  about  careers  in  tech—                                                                            Hack  the  Hood  
  • 5. Photo  by  Paula  Wirth   90,000  people  read  our   content  monthly   28,000  follow  us   on  social  media   42%  are  under  35   38%  iden,fy  as  people   Of  color   22%  iden,fy  as  LGBTQ  
  • 6. Photo  by  Bonnie  Chan   Readers  post  more  than  30  stories  a  month,  including     the  widely  read  “20  ways  to  not  be  a  gentrifier”—a   very  hot  topic  in  the  Bay  area  right  now   *yes,  this  is  #occupyoakland,  2012,   Photo  by  Bonnie  Chan  
  • 7. Photo  by  Sophia  Hussain  for  Hack  the  Hood   Lesson  #1:  Listen  
  • 8. Photo  by  Howard  Dyckoff   Lesson  #2:  Use  social  media  to   talk  to  people,  ask  ques,ons    
  • 9. hbps://www.flickr.com/photos/docsearls/13934254662   Lesson  #3:  Use  surveys    and  data  to  learn  about   your  audiences,  where  they  live,  ages,  gender.  
  • 10. Photo  by  elikah  lovage   We  listen  and  then  build  to  solve  problems.   Oakland  Police  Beat,   launched  April  2014,   reports  on  police   accountability  using   data  journalism  
  • 11. Live  Work  Oakland,  launched  November  2013,   reports  on  tech  &  business  innova,on  and  tracks   local  start-­‐up  scene.  
  • 12. Oakland  Local,  community  media   site—general  news  &  informa,on   -­‐-­‐more  inclusive  than  legacy  media  
  • 13. Use  lean  start  up  and  itera,ve  development  principles   Always  plan  for  sustainability-­‐-­‐realis,cally   Use  data  to  know  when  to  pivot   Play  to  your  strengths  in  mee,ng  community  needs  
  • 14. Be  a  great  partner  with  other  local  community  orgs—   but  be  true  to  your  mission  and  goals.  
  • 15. For  more  informa7on   Sites:   Oakland  Local:  oaklandlocal.com   Live  Work  Oakland:  liveworkoakland.com   Oakland  Police  Beat:  oaklandpolicebeat.com   Hack  the  Hood:  hackthehood.org   Social  media:   @oaklandlocal   @hackthehood   @olpolicebeat   @liveworkoakland  
  • 16. hbps://www.flickr.com/photos/zoarvalleyhog   Stay  in  touch   Susan  Mernit   susan@oaklandlocal.com   @susanmernit  

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