How Hashtag Activism is Becoming a Women's Game
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How Hashtag Activism is Becoming a Women's Game

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Susan McPherson presents her rational behind why hashtag activism has taken off specifically for women's causes and movements during her presentation at the DLDWomen Conference in Munich, German.

Susan McPherson presents her rational behind why hashtag activism has taken off specifically for women's causes and movements during her presentation at the DLDWomen Conference in Munich, German.

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  • Let’s be clear on what hashtag activism offers.
  • Let’s not be fooled to think it will solve the world’s challenges. IT must be done in concert with other advocacy and movement building. <br /> <br /> It’s a democratic way to start and support dialogue, so long as users engage critically and continue to care when the trend diminishes. <br />

How Hashtag Activism is Becoming a Women's Game Presentation Transcript

  • 1. HASHTAG ACTIVISM Real action or slacktivism? Susan McPherson @susanmcp1
  • 2. Hashtivism (noun): the use of hashtags on social media (mainly, but not solely, on Twitter) to express and promote a political or social position
  • 3. Hashtag activism must be paired with real-world action to be meaningful.
  • 4. Origins • #ArabSpring • #OWS – Occupy Wall Street • #Kony2012 – call to stop Ugandan military leader and war criminal Joseph Kony, who had been kidnapping child soldiers since the early 90s • #JusticeForTrayvon
  • 5. #NotBuyingIt #Ask4More #SolidarityisForWhiteWomen #changetheratio #yesallwomen #BringBackOurGirls #BanBossy #WeAreSilent #womenshould #iamMalala #LeanIn #GirlRising #StandWithWendy #WomenShould #ImAGirl
  • 6. The benefits of hashtag activism are very real.  Raise awareness  Build and organize communities  Give a voice to the voiceless  Educate  Increase civic engagement  Garner media attention
  • 7. But tweeting and sharing via social media alone will NEVER solve anything.
  • 8. What do you think? Is hashtag activism real action or slacktivism? Tweet your answer #DLDhashtivism
  • 9. THANK YOU Susan McPherson @susanmcp1