Building relationships with social media independent schools

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Slides from webinar conducted with Catherine Koos for the Council for Advancement and Support of Education (CASE) September 2012.

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Building relationships with social media independent schools

  1. 1. Susan M. Bearden Catherine Koos
  2. 2. About UsSusan M. Bearden Catherine KoosDirector of Information Technology Head of Lower SchoolHoly Trinity Episcopal Academy Holy Trinity Episcopal AcademyTwitter: @s_bearden Twitter: @ckoos1@HTEATech @MrsKoossusan.bearden@htes.org catherine.koos@htes.org
  3. 3. About our School• Holy Trinity Episcopal Academy – Melbourne, FL• PreSchool-12th Grade• 871 students• Social Media: Facebook, Twitter, Pinterest, Google Plus, YouTube, Wordpress Blog
  4. 4. Why should I care about Social Media?
  5. 5. Social Media is about RELATIONSHIPS!
  6. 6. Use Social Media to Build Relationships with:• Organizational Stakeholders (Parents, Grandparents, Alumni, Donors, Board Members)• Prospective students and parents• Other local community members (journalists, politicians, community leaders, media outlets)
  7. 7. Interesting Statistics about Social Media • 85% of internet users have Facebook accounts; 49% are on Twitter • 41% of people have shared a link, video, or story about a brand on Facebook. Source: http://blog.hubspot.com/blog/tabid/6307/bid/29897/21- Captivating-Social-Media-Stats-How-People-Interact-With-Brands- INFOGRAPHIC.aspx
  8. 8. • Nielsen estimates that social media and blogs reach 80% of all active US Internet users (of which there are 245 million).• One in every seven minutes spent online is spent on Facebook. http://socialmediatoday.com/mlewis1/752336/3- shocking-social-media-stats-will-amp-your-marketing
  9. 9. Pinterest has over 10 million users • 80% are female • 50% have children • 46% are between ages 25-44http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/
  10. 10. Our Journey with Social Media
  11. 11. Distinguish between:• Institutional Social Media Use• Teacher/Student Social Media Use
  12. 12. Tips for Getting Started1. Start Small2. Make a commitment3. Learn the tool – Personal Account4. Start with a “Soft Launch”5. Borrow ideas from other schools!
  13. 13. Other Considerations• Who is managing which accounts?• Store account information in one place• Policies on photos and student names• Sewickley Academy Social Media Policy:http://www.sewickley.org/page.cfm?p=4791
  14. 14. Social Media Resources – Independent SchoolsBrendan Schneider – www.schneiderb.comDirector of Admissions and Financial Aid, Sewickley Academy@schneiderbRandy Vaughan – The Marketing Twinswww.yourschoolmarketing.com@schoolmktgEdSocialMedia – www.edsocialmedia.comInstitute dedicated to educating schools and non profits about social media@edsocialmediaEnrollment Catalyst – www.enrollmentcatalyst.comRick NewberryTurn Around Marketing www.turnaroundmkt.com@turnaroundmkt
  15. 15. Additional Resources• Great twitter hashtags to follow: #ismarketing #schoolpr• Jerry Blumengarten @cybraryman1 http://cybraryman.com/socialmedia.html• Susan’s Public Diigo list – Social Media Policieshttp://www.diigo.com/list/s_bearden/social_media_policies• Susan’s Social Media/Marketing Twitter Listhttps://twitter.com/#!/s_bearden/social-media-marketing
  16. 16. Q & A?
  17. 17. • Lack of time• I don’t know what I’m doing• Complaints/inappropriate posts• Blurred boundaries
  18. 18. Q & A?
  19. 19. Holy Trinity Episcopal Academy Social Media SitesFacebook:HTEA page: https://www.facebook.com/HolyTrinityEpiscopalAcademyMrs. Koos: https://www.facebook.com/misses.koosTwitter:HTEA Twitter Account: https://twitter.com/HTEAMelbourneFLMrs. Koos: https://twitter.com/MrsKoosHTEA Tech: https://twitter.com/HTEATechPinterest:http://pinterest.com/htea/Google+: https://plus.google.com/108375900570091796273/posts
  20. 20. Thank you for attending!Susan M. Bearden Catherine KoosDirector of Information Technology Head of Lower SchoolHoly Trinity Episcopal Academy Holy Trinity Episcopal AcademyTwitter: @s_bearden Twitter: @ckoos1@HTEATech @MrsKoossusan.bearden@htes.org catherine.koos@htes.org

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