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Communications & public relations industry in Vancouver, British Columbia, Canada

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Information about communications and public relations industry in Vancouver British Columbia, Canada from education to job links to information sources.

Information about communications and public relations industry in Vancouver British Columbia, Canada from education to job links to information sources.

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  • 1. Communications & Public Relations Industry in British columbia, canada
    Presented by Susan Kirk
  • 2.
  • 3. Many Terms in Industry
    Marketing
    Marketing Communications
    Public Relations
    Communications
    Online Marketing
    Social Media
    Content Marketing
    Community Relations
    Media Relations
    Investor Relations
    Crisis Communications
    Issues Management
    Branding Communications
  • 4. Education opportunities
  • 5. SFU - PR Certificate Program
    http://www.sfu.ca/cstudies/pr/
  • 6. Kwantlen - PR Diploma Program
    http://www.kwantlen.bc.ca/calendar/programs/prel-di.html
  • 7. BCIT - Marketing Communications
    http://www.bcit.ca/study/programs/63aadiplt
  • 8. UBC - Integrated Marketing Certificate
    http://www.tech.ubc.ca/integrate/
  • 9. Royal Roads – Communications BA or MA
    http://www.royalroads.ca/program/professional-communication-ma
  • 10. UBC – Commerce BA, Marketing
    http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Program_Overview/Options_Specializations/Marketing
  • 11. Industry Associations
  • 12. CPRS – National and Vancouver Chapter
    http://www.cprs.ca/
    http://www.cprsvancouver.com/
  • 13. IABC – National and Vancouver Chapter
    http://www.iabc.com
    http://www.iabc.bc.ca/
  • 14. BCAMA
    http://www.bcama.com/
  • 15. HTCE
    http://www.htce.org/
  • 16. BCAIM
    http://www.bcaim.org/
  • 17. Job Searches
  • 18. Job Opportunities
    Organizations “in-house” vs. agency
    Small organization
    Entrepreneurial, flexible, variety
    Large organization
    Defined role, promotion opportunities, international
    Agencies
    Variety of work
    Government
    Defined career path
    Not-for-profit
    Associations (i.e. BC Heart & Stroke)
    Hospital Foundations
    Tides Canada (environment)
    Specialized
    Technology
    Legal
    Real Estate
    Hospitality
  • 19. Many, many job titles
    Chief Marketing Officer
    Vice President, Public Affairs
    Vice President, Corporate Communications
    Vice President, Marketing
    Director, Marketing Communications
    Marketing Director
    Public Relations Manager
    Account Director or Manager
    Community Manager
    Social Media Manager
    Online Marketing Manager
    Community Relations Manager
    Investor Relations Manager
    Marketing Manager
    Marketing Communications Manager
    Communications Officer
    Graphic Designer
    Web Designer
    Technical Writer
    Corporate Writer
    Marketing Communications Specialist
    Marketing Coordinator
    Communications Coordinator
    Account Coordinator
  • 20. Job Postings
    GovernmentCommunications
    http://www.gov.bc.ca/gcpe/career_overview.html
    Marketing
    http://www.bcama.com/database/search_jobs.asp
    Communications & PR
    http://members.cprsvancouver.com/postingList.aspx
    Communications
    http://jobs.iabc.com/c/search_results.cfm?site_id=65
    Marketing Communications – Technology
    http://www.bctechnology.com/scripts/search_form.cfm
    Marketing, PR, Communications
    http://vancouver.en.craigslist.ca/mar/
    Not-for-profit
    http://www.charityvillage.com/cv/main.asp
  • 21. Recruiters / “Headhunters”
    http://www.searchwest.ca/
    http://www.kornferry.com/
    http://www.britishcolumbia.name/headhunters.htm
  • 22. NETWORKING
  • 23. Linkedin
  • 24. Meetup
    http://www.meetup.com/
  • 25. Chambers
    http://www.bcchamber.org/
  • 26. Vancouver Board of Trade
    http://www.boardoftrade.com/
  • 27. Industry trends
  • 28. Trends
    24 / 7 news cycle
    Citizen journalism
    Social media
    Twitter
    Linkedin
    Facebook
    Youtube
    Slideshare
    Follow subject areas using
    Google alerts
    Hootsuite.com
    Socialmention.com
  • 29. Information Sources
    Gurus
    Brian Solis http://www.briansolis.com/
    Seth Godinhttp://www.sethgodin.com/sg/
    Beth Kanterhttp://beth.typepad.com/
    Info Sources
    6SMarketing http://www.6smarketing.com/
    Marketingprofshttp://www.marketingprofs.com/
    Mashablehttp://mashable.com/
    Marketingsherpahttp://www.marketingsherpa.com/
    Reputation Institute http://www.marketingsherpa.com/
    IABC http://www.iabc.com/
    CPRS http://www.cprs.ca/
    PRSA http://www.prsa.org/
    Journalism http://j-source.ca/
    Consulting http://www.consulting-business.com/
  • 30. Questions
    Contact me for more information
    Susan Kirk
    susandianekirk@gmail.com
    www.kirkmarketingcommunications.com
    Twitter: @susandkirkwww.twitter.com/susandkirk
    Linked: https://ca.linkedin.com/in/susandkirk
    Cel: 604-315-9959