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Communications & Public Relations Industry in British columbia, canada<br />Presented by Susan Kirk<br />
Many Terms in Industry<br />Marketing<br />Marketing Communications<br />Public Relations<br />Communications<br />Online ...
Education opportunities<br />
SFU - PR Certificate Program<br />http://www.sfu.ca/cstudies/pr/<br />
Kwantlen - PR Diploma Program<br />http://www.kwantlen.bc.ca/calendar/programs/prel-di.html<br />
BCIT - Marketing Communications<br />http://www.bcit.ca/study/programs/63aadiplt<br />
UBC - Integrated Marketing Certificate<br />http://www.tech.ubc.ca/integrate/<br />
Royal Roads – Communications BA or MA<br />http://www.royalroads.ca/program/professional-communication-ma<br />
UBC – Commerce BA, Marketing<br />http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Program_Overview/Options_Speciali...
Industry Associations<br />
CPRS – National and Vancouver Chapter<br />http://www.cprs.ca/<br />http://www.cprsvancouver.com/<br />
IABC – National and Vancouver Chapter<br />http://www.iabc.com<br />http://www.iabc.bc.ca/<br />
BCAMA<br />http://www.bcama.com/<br />
HTCE	<br />http://www.htce.org/<br />
BCAIM<br />http://www.bcaim.org/<br />
Job Searches<br />
Job Opportunities<br />Organizations “in-house” vs. agency<br />Small organization<br />Entrepreneurial, flexible, variety...
Many, many job titles<br />Chief Marketing Officer<br />Vice President, Public Affairs<br />Vice President, Corporate Comm...
Job Postings<br />GovernmentCommunications<br />http://www.gov.bc.ca/gcpe/career_overview.html<br />Marketing<br />http://...
Recruiters / “Headhunters”<br />http://www.searchwest.ca/<br />http://www.kornferry.com/<br />http://www.britishcolumbia.n...
NETWORKING<br />
Linkedin<br />
Meetup<br />http://www.meetup.com/<br />
Chambers<br />http://www.bcchamber.org/<br />
Vancouver Board of Trade<br />http://www.boardoftrade.com/<br />
Industry trends<br />
Trends<br />24 / 7 news cycle<br />Citizen journalism<br />Social media<br />Twitter<br />Linkedin<br />Facebook<br />Yout...
Information Sources<br />Gurus<br />Brian Solis http://www.briansolis.com/<br />Seth Godinhttp://www.sethgodin.com/sg/<br ...
Questions<br />Contact me for more information<br />Susan Kirk<br />susandianekirk@gmail.com<br />www.kirkmarketingcommuni...
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Communications & public relations industry in Vancouver, British Columbia, Canada

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Information about communications and public relations industry in Vancouver British Columbia, Canada from education to job links to information sources.

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Transcript of "Communications & public relations industry in Vancouver, British Columbia, Canada"

  1. 1. Communications & Public Relations Industry in British columbia, canada<br />Presented by Susan Kirk<br />
  2. 2.
  3. 3. Many Terms in Industry<br />Marketing<br />Marketing Communications<br />Public Relations<br />Communications<br />Online Marketing<br />Social Media<br />Content Marketing<br />Community Relations<br />Media Relations<br />Investor Relations<br />Crisis Communications<br />Issues Management<br />Branding Communications<br />
  4. 4. Education opportunities<br />
  5. 5. SFU - PR Certificate Program<br />http://www.sfu.ca/cstudies/pr/<br />
  6. 6. Kwantlen - PR Diploma Program<br />http://www.kwantlen.bc.ca/calendar/programs/prel-di.html<br />
  7. 7. BCIT - Marketing Communications<br />http://www.bcit.ca/study/programs/63aadiplt<br />
  8. 8. UBC - Integrated Marketing Certificate<br />http://www.tech.ubc.ca/integrate/<br />
  9. 9. Royal Roads – Communications BA or MA<br />http://www.royalroads.ca/program/professional-communication-ma<br />
  10. 10. UBC – Commerce BA, Marketing<br />http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Program_Overview/Options_Specializations/Marketing<br />
  11. 11. Industry Associations<br />
  12. 12. CPRS – National and Vancouver Chapter<br />http://www.cprs.ca/<br />http://www.cprsvancouver.com/<br />
  13. 13. IABC – National and Vancouver Chapter<br />http://www.iabc.com<br />http://www.iabc.bc.ca/<br />
  14. 14. BCAMA<br />http://www.bcama.com/<br />
  15. 15. HTCE <br />http://www.htce.org/<br />
  16. 16. BCAIM<br />http://www.bcaim.org/<br />
  17. 17. Job Searches<br />
  18. 18. Job Opportunities<br />Organizations “in-house” vs. agency<br />Small organization<br />Entrepreneurial, flexible, variety<br />Large organization<br />Defined role, promotion opportunities, international<br />Agencies<br />Variety of work<br />Government<br />Defined career path<br />Not-for-profit<br />Associations (i.e. BC Heart & Stroke)<br />Hospital Foundations<br />Tides Canada (environment)<br />Specialized<br />Technology<br />Legal<br />Real Estate<br />Hospitality<br />
  19. 19. Many, many job titles<br />Chief Marketing Officer<br />Vice President, Public Affairs<br />Vice President, Corporate Communications<br />Vice President, Marketing<br />Director, Marketing Communications<br />Marketing Director<br />Public Relations Manager<br />Account Director or Manager<br />Community Manager<br />Social Media Manager<br />Online Marketing Manager<br />Community Relations Manager<br />Investor Relations Manager<br />Marketing Manager<br />Marketing Communications Manager<br />Communications Officer<br />Graphic Designer<br />Web Designer<br />Technical Writer<br />Corporate Writer<br />Marketing Communications Specialist<br />Marketing Coordinator<br />Communications Coordinator<br />Account Coordinator<br />
  20. 20. Job Postings<br />GovernmentCommunications<br />http://www.gov.bc.ca/gcpe/career_overview.html<br />Marketing<br />http://www.bcama.com/database/search_jobs.asp<br />Communications & PR<br />http://members.cprsvancouver.com/postingList.aspx<br />Communications<br />http://jobs.iabc.com/c/search_results.cfm?site_id=65<br />Marketing Communications – Technology<br />http://www.bctechnology.com/scripts/search_form.cfm<br />Marketing, PR, Communications<br />http://vancouver.en.craigslist.ca/mar/<br />Not-for-profit<br />http://www.charityvillage.com/cv/main.asp<br />
  21. 21. Recruiters / “Headhunters”<br />http://www.searchwest.ca/<br />http://www.kornferry.com/<br />http://www.britishcolumbia.name/headhunters.htm<br />
  22. 22. NETWORKING<br />
  23. 23. Linkedin<br />
  24. 24. Meetup<br />http://www.meetup.com/<br />
  25. 25. Chambers<br />http://www.bcchamber.org/<br />
  26. 26. Vancouver Board of Trade<br />http://www.boardoftrade.com/<br />
  27. 27. Industry trends<br />
  28. 28. Trends<br />24 / 7 news cycle<br />Citizen journalism<br />Social media<br />Twitter<br />Linkedin<br />Facebook<br />Youtube<br />Slideshare<br />Follow subject areas using <br />Google alerts<br />Hootsuite.com<br />Socialmention.com<br />
  29. 29. Information Sources<br />Gurus<br />Brian Solis http://www.briansolis.com/<br />Seth Godinhttp://www.sethgodin.com/sg/<br />Beth Kanterhttp://beth.typepad.com/<br />Info Sources<br />6SMarketing http://www.6smarketing.com/<br />Marketingprofshttp://www.marketingprofs.com/<br />Mashablehttp://mashable.com/<br />Marketingsherpahttp://www.marketingsherpa.com/<br />Reputation Institute http://www.marketingsherpa.com/<br />IABC http://www.iabc.com/<br />CPRS http://www.cprs.ca/<br />PRSA http://www.prsa.org/<br />Journalism http://j-source.ca/<br />Consulting http://www.consulting-business.com/<br />
  30. 30. Questions<br />Contact me for more information<br />Susan Kirk<br />susandianekirk@gmail.com<br />www.kirkmarketingcommunications.com<br />Twitter: @susandkirkwww.twitter.com/susandkirk<br />Linked: https://ca.linkedin.com/in/susandkirk<br />Cel: 604-315-9959<br />
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