This presentation will help you successfully brand your image using powerful social media strategies across all major social media platforms such as Twitter, Pinterest and Facebook.

1. 1Branding-Social Media Case Studies & Tips

2. 2Branding-Social Media Case Studies & Tips
Source: Experian Marketing Services

3. 3Branding-Social Media Case Studies & Tips
Source: Experian Marketing Services

4. 4Branding-Social Media Case Studies & Tips
• Mobile phone users: Over six
billion (Charlie Rose, 4/26/13)
• Revenue from social commerce
equaled $9.2 billion in 2012
and is expected to reach $14.25
by the end of 2013 (AICPA)
• 97% of marketers agree that
social media marketing
benefits their business
(eMarketer)

5. 5Branding-Social Media Case Studies & Tips
• Social media produces
almost double the
marketing leads of trade
shows, telemarketing, direct
mail, or PPC.
• Social media lead
conversion rates are 13%
higher than the average lead
conversion rate.
Source: Hubspot.com

6. 6Branding-Social Media Case Studies & Tips
Benefits
•The money is in the list.
•Social Media helps to grow the
list exponentially.
•Social Media is mostly
‘inbound marketing’ - preferred
by consumers today.
•Offer information, build trust
and relationship, obtain leads,
make sales.

7. 7Branding-Social Media Case Studies & Tips
Facebook
•Most important social platform
for marketers - 49% (Social
Media Examiner, 2013)
•Outranks Google for visitors
•More Facebook accounts than
automobiles

8. 8Branding-Social Media Case Studies & Tips
Facebook
•Average user spends 700
minutes per month on Facebook.
•30 billion pieces of content are
shared each month on Facebook.

9. 9Branding-Social Media Case Studies & Tips
Facebook Success
•Success story – Santa Barbara
Four Seasons Resort / Dressed.
•Cross promotion for fashion
bloggers, boutique and hotel.
•‘Like’, contest and feature blogs
created buzz, encouraged
engagement, expanded customer
base.

10. 10Branding-Social Media Case Studies & Tips
Facebook Tips
•Post often and consistently.
•Pay special attention to most
ardent fans.
•Encourage conversation.
•Post excellent content.
•Maintain branding consistency
with website.

11. 11Branding-Social Media Case Studies & Tips
Facebook Tips
•Ask for ‘likes and ‘shares’.
•Keep message short for mobile
media.
•Occasionally ask and post
testimonials and reviews.
•Reply to questions and feedback
quickly and honestly.

12. 12Branding-Social Media Case Studies & Tips
Twitter
•225,000,000 users.
•Users send 150,000,000 tweets
per day.
•Useful for finding new clients,
customers and joint venture
opportunities.

13. 13Branding-Social Media Case Studies & Tips
Twitter Success
•Success story – Ron Medlin.
•How to drive traffic to your
sites using twitter.
•Shortened tracking link with
site url posted as twitter
message.
•5 click within 60 seconds - free
and instantaneous traffic.

14. 14Branding-Social Media Case Studies & Tips
Twitter Tips
•Keep message at about 120
characters, leaving enough space
for retweet (RT@yourusername)
•Shorten links with Bit.ly for
branding and tracking
•Maintain balance between
tweets, replies and retweets

15. 15Branding-Social Media Case Studies & Tips
Twitter Tips
•Share photos and videos.
•Aim for quality, not quantity.
•Pay attention to grammar.
•Use appropriate hashtags.

16. 16Branding-Social Media Case Studies & Tips
Pinterest
•12 million visitors monthly.
•Driven by visual content.
•Generates more referral traffic
to websites than YouTube,
Google+ and LinkedIn
combined.

17. 17Branding-Social Media Case Studies & Tips
Pinterest Success
•Success story – Murphy’s Oil.
•Repin images from ‘Repin.
Reforest’ board.
•Increase awareness about
reforesting and brand.
•Raise money for the Arbor Day
Foundation.

18. 18Branding-Social Media Case Studies & Tips
Pinterest Tips
•Setup Facebook and Twitter
accounts to interact with
Pinterest. Posts to Pinterest will
automatically be posted to
Facebook and Twitter.
•Create interesting titles e.g. Just
a Slice (cute cakes) or Because I
Said So (Parenting Stuff).

19. 19Branding-Social Media Case Studies & Tips
Pinterest Tips
•Use keywords.
•Complete your profile and add
a picture.
•Choose quality over quantity.

20. 20Branding-Social Media Case Studies & Tips
LinkedIn
•135,000,000 users
•Two new users sign up to
LinkedIn every second
•Second most important social
platform for marketers - 16%
(Social Media Examiner, 2013)

21. 21Branding-Social Media Case Studies & Tips
LinkedIn Success
•Success story – Postcardmania
•Promote postcard marketing
services to small and medium
businesses
•Give away free, valuable
marketing advice – appreciated
by LinkedIn audience

22. 22Branding-Social Media Case Studies & Tips
LinkedIn Success
•Participated in group
discussions to engage with the
community.
•Lead them to the company’s
website for more information.
•Received at least two dozen
fresh leads each week from
LinkedIn (amounts to more than
600 total leads and $72000 to
date, a little over one year).

23. 23Branding-Social Media Case Studies & Tips
LinkedIn Tips
•Create compelling content to
drive visitors to your site.
•Valuable reports accessible only
through an opt-in.
•Establish your face and voice.
•Build contacts and message
them.
•Join groups and contribute.
•Cold message contacts.

24. 24Branding-Social Media Case Studies & Tips
LinkedIn Tips
•Content makes all the difference
– offer truly attractive free
content.
•Don’t ne salesy.
•Keep the conversation going.
•Track your leads.

25. 25Branding-Social Media Case Studies & Tips
Reddit
•Receives 4.4 billion page views
per month.
•Receives 62.3 million unique
visitors per month.
•Large and active social
platform.

26. 26Branding-Social Media Case Studies & Tips
Reddit Success
•Success story – USA Network /
Bruce Campbell.
•Capture viewers for USA
Network.
•AMA on Reddit (Ask Me
Anything).
•Promotional links in post
generated 50000 hits to the film’s
site.

27. 27Branding-Social Media Case Studies & Tips
Reddit Success
•600 tweets, over 522000
secondary impressions on
Twitter.
•‘The Fall of Sam Axe’ averaged
3.6 million viewers, a solid rating
in its competitive time slot.
•Real-time or semi-real time
dialogues – raise awareness,
increase credibility, extends
reach.

28. 28Branding-Social Media Case Studies & Tips
Reddit Tips
•Share your knowledge,
especially in topics like
education, money, psychology,
science, programming, writing
and politics.
•Add value, vote and discuss.
•Do not market products
directly.

29. 29Branding-Social Media Case Studies & Tips
Strategies
•Keeping it social.
•Strong trend towards inbound,
not outbound marketing.
•A balance of 75% social content
and 25% marketing.
•People buy from those they
know, like and trust. Social
media helps to achieve this goal.

30. 30Branding-Social Media Case Studies & Tips
Strategies
Examples of social, non-
marketing related content:
•Free information in emails,
reports, ebooks, links.
•Ask for questions and answer
them.
•Share some jokes, humor, funny
videos
•Support your readers.

31. 31Branding-Social Media Case Studies & Tips
Strategies
Examples of social, non-
marketing related content:
•Monitor responses to determine
what readers need.
•Thank readers where
appropriate. (e.g. for valuable
suggestions).
•Answer comments and
questions promptly.
•Be nice and friendly.

32. 32Branding-Social Media Case Studies & Tips
Strategies
•Your brand is a direct
representation of you and your
values.
•Must include a cohesive
message that tells people who
you are and what you have to
offer across all media.
•Know where to find your target
audience.

33. 33Branding-Social Media Case Studies & Tips
Tools
•Hootsuite
•TweetDeck
•Sprout Social
•Social Oomph
•Nutshell Mail
•Netvibes

34. 34Branding-Social Media Case Studies & Tips
Tools
•Yoono
•Postling
•Cadence9
•In-App widgets

35. 35Branding-Social Media Case Studies & Tips
Management
Dealing with Social Media Crisis:
•Be prepared.
•Be aware. Do research.
•Stay calm and rational.
•Form a response team.
•Ensure proper internal
communication.
•Turn it into an opportunity.
•Practice.

36. 36Branding-Social Media Case Studies & Tips
Conclusion
•Be consistent.
•Take small steps and improve
over time.
•Continue to learn and adopt
best practices.
•Place priority on creating and
sustaining an authentic, relevant
presence online.

37. 08/06/15Footer Text 37
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