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PRISM | NIAD: Social Media Marketing:

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Using social media marketing for customer acquisition, conversion, and loyalty.

Using social media marketing for customer acquisition, conversion, and loyalty.

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  • 1. PRISM | NAID Joint Conference: Social Media Marketing
    Twitter: susanhallam
    Web: www.hallam.biz
    Blog: www.hallam.biz/blog
    LinkedIn: susanhallam
    Email: Susan@Hallam.biz
  • 2. A Quick Introduction
    1993
  • 3. What today is not about...
  • 4. So Why Social Media?
    Reaching more prospective customers
    Converting visitors into customers
    Keeping customers loyal
  • 5. Definition: Shredding
    Shred guitar or shredding refers to lead electric guitar playing that relies heavily on fast guitar solos. It is usually used with reference to heavy metal guitar playing, where it is associated with rapid tapping solos and special effects such as whammy bar "dive bombs".
  • 6.
  • 7. Blogging
  • 8. Google Loves Blogs
  • 9. Google Loves Blogs
  • 10.
  • 11.
  • 12. Slideshare
  • 13. YouTube
  • 14. YouTube
  • 15. Corporate videos... Ho hum....
  • 16. Corporate Videos... Ho hum
  • 17. Will It Blend?
  • 18. Will It Blend?
  • 19.
  • 20. European Adoption of LinkedIn
  • 21. Creating an effective profile
  • 22. LinkedIn for Networking
  • 23. Questions & Answers
  • 24. LinkedIn for Recruitment
  • 25. Facebook for Business:Billy No Mates
  • 26.
  • 27. Localised Twitter
  • 28. Twitter
  • 29. Who to follow?
  • 30. Press & Journalists
  • 31. Setting Your Objectives
    Acquiring more visitors
    Converting visitors into customers
    Engaging with your clients
    Retention and loyalty
  • 32. Framework Step 1: Planning
  • 33. Monitoring Your Digital Footprint
  • 34. Listening
    What words (terms) help you to identify relevant conversations?
    Who are your opinion leaders?
    Where are the “touch points”?
    How will you monitor conversations?
  • 35. Social Mention
  • 36. Framework Step 3: Conversing
    Who are you speaking to? Partners? Journalists? Clients? Artists?
    Which social media platforms do they use?
    Who is the “real” person who will be the voice of your SM?
    Create a content / editorial schedule
    What good stuff (“link bait”) will you have your site?
  • 37. Framework Step 4: Responding
    How will you handle responding?
    Public vs private responding
    Do you have a Social Media policy?
  • 38.
  • 39. Framework Step 5: Measuring
    Money is not a dirty word: Sales
    Reverb: Fans, Followers, Friends
    Engagement: Videos viewed, programmes downloaded
    Quality vs Quantity
    Return on Investment
  • 40. Google Analytics
  • 41. Framework Step 1: Planning
    Who will be responsible?
    Who needs to be kept informed?
    How is social media being used in your sector?
    What are you competitors doing with SMM?
    What are your SMART objectives?
    How will you report against these objectives?
  • 42. PRISM: Social Media Marketing
    Twitter: susanhallam
    Web: www.hallam.biz
    Blog: www.hallam.biz/blog
    LinkedIn: susanhallam
    Email: Susan@Hallam.biz