Call-to-Action The Power of RECENCY Last heard, longest remembered“The shapeyour life is inyour hands”“When youbelieve youcan, you WILL”“Help usimprove a littlebit every day”
Key Points thatdrive to yourCall-to-action1-What is the problem?2-Who cares/whyshould we address it?3-What we can do?
High ImpactContent MixoQuotesoResearchoSurveys & TrendsoStatisticsoParticipationoStoriesoVisualsoPropsoPop culture
Attention-gettingOpening1 - Grab theaudience with aquestion (?) or2 - Surprise theaudience withsomething theydon’t know, or acounter-intuitivestatement (!) and3 - Always begin withYOU (the audience)
CompellingDelivery Style1 - Great content FIRST2 - Practice the flow,your vocal variety, yourpauses and using yourvisuals and props3 -Rehearse to preparefor the audience: eyecontact, smiling,conversational tone ofvoice, natural rhythmSpeak with passion andauthenticity from yourinner knowledge
Susan G. Trivers, MBA Speaking Coach and Platform Speaker Speaking content development and coaching for: •Presidents and CEOs •High-performers •Sales and Marketing leads •Stakeholders/Board members •Professionals (attorneys, CPAs, architects) •Non-profit leadership •Information Technology Systems and Services Experts •Government contractorsLearn more at www.susantrivers.comFollow me on Twitter @speakandgrowbizJoin my network on LinkedIn
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