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  • 1. Clinical Practice Plugged In: Ethical Online Strategies for Psychotherapists Susan Giurleo, PhD http://DrSusanGiurleo.com NYMHCSA Convention 2012
  • 2. Overview• Your Online Presence and Practice• Social Media: Do’s, Don’ts and Planning• Marketing Your Practice Online Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 3. What keeps me up at night? “How can we doeffective, ethical, profitable mental health treatment online?” Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 4. What keeps me up at night? “How can we grow effective, ethical, profitable mental health businesses online?” Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 5. We now have the tools to connectthe helpers with those who most need our help. Anywhere in the world. Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 6. Clinical Practice Plugged In? Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 7. Why Do Mental Health Online?Educate and inform the public about mental health issues.• Over 80% of Americans use the internet to find health care info (Pew Internet and Family Life Study, 2010)• 28-35% of Americans look online specifically for mental health information. (Pew Internet and Family Life Study, 2009)• Kids aged 8-18 spend 7.5 to 10 hours a day “plugged in.” (2009 Kaiser Family Foundation Study) Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 8. Why Do Business Online? Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 9. How Can Your Practice Engage Online?What can you offer online to reach more people and increase your income streams? Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 10. Clinical Practice 2.0• Traditional face-to-face services• Virtual services: teletherapy, email & online video• Psycho-education and information shared virtually via blogs, ebooks, teleclasses/webinars and social media (including Twitter and Facebook)• Virtual patient directed support groups Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 11. How to Help More People and Make More Money•Website/blog•Free Reports•Email Newsletter•Phone/email coaching/counseling•Paid psychoeducational online programs•Paid private membership forums•Self-published book Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 12. Blogs and Websites Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 13. Twitter Susan Giurleo, PhDhttp://DrSusanGiurleo.com
  • 14. Autism Awareness Facebook Page Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 15. There’s an App for That Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 16. Virtual Presence Ethically and Confidentially http://www.onlinetherapyinstitute.com/ethical-training/ Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 17. Virtual Treatment Ethically and Confidentially Therapy in Light of Technology: http://www.onlinetherapymagazine.com/ Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 18. Virtual Treatment Ethically and Confidentially Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 19. Virtual Treatment Ethically and Confidentially Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 20. How to Ethically Engage in Social MediaEthics ofsocial mediafeel like aleap into anabyss, butwe cansimplifythings…. Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 21. How to Ethically Engage in Social Media: the Basics• Use the same ethical standards you use in face-to-face interactions!• Be yourself• Be professional (do not combine personal and professional accounts)• Share fact-based information• Reply to conversation with your professional hat on. Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 22. How to Ethically Engage in Social Media: the Coffee Shop TestIf you would not have the conversation with acolleague in a coffee shop, do not engage in thediscussion in social media.Giurleo, PhD Susan http://DrSusanGiurleo.com
  • 23. How to Ethically Engage in Social Media: The Don’ts• Don’t initiate relationships with current clients (“like” them on Facebook, “follow” on Twitter, or “link” on LinkedIn)• Don’t share any information about clients or issues that come up in your treatment with anyone even if you hide identities.• Don’t search for client information online (i.e. Google their name). Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 24. The Google Debate Never?In case of emergency? Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 25. The Google Debate?PROS CONS•Find clients who may •“Emergency” is open tobe missing or made interpretation.threats•Find information not •Privacy concerns. Front ofbrought into session house comparison. •No way to asses reality of info online •“Can of worms” reality Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 26. How to Ethically Engage in Social Media: The Do’s• Do have a professional presence on social media— professional blog, business page on Facebook, professional Twitter account, LinkedIn profile.• Do expect current clients to follow you in the social media space – you don’t need to follow back• Do consider a simple social media policy as part of intake.• Do have a plan to respond to personal inquiries in the SM space. Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 27. How to Effectively Engage in Social Media Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 28. Marketing BasicsTo choose to engage in psychotherapy is a purchasing decision.• People have limited resources: money, time, energy• Keep in mind that psychotherapy is a significant investment (money, time, emotional energy)• Need to educate and inform about why the investment is worthwhile. Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 29. Marketing BasicsPeople make purchasing decisions based on:• A need or want• Solving a problem or pain• Know, Like and Trust factors Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 30. Marketing BasicsSocial media:• allows the public to search for their want/need and get to Know, Like and Trust psychotherapists before making a purchasing decision.• is essentially FREE.• has a large reach and long shelf life – ideas are shared and exist online forever (unless taken down) Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 31. Content Susan Giurleo, PhDhttp://DrSusanGiurleo.com
  • 32. Giving, helping mindsetThe more you give, the more you get in return• When people know you as generous with information, they are more likely to engage in a working relationship Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 33. Content Marketing Facebook Twitter Website/Blog Community Pinterest Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 34. Sharing is Caring Your Content Blog/newsletterRelationship Others content Collaboration Conversation Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 35. Simple Marketing Plan• Well designed website/blog• Free offer people can download if they give their email• Regular email newsletter to stay in touch• Write articles/blog posts, share on social media.• Connect/converse/share/lead• Make a valuable offer and a “soft sell” Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 36. Simple Marketing Plan• Well designed website/blog• Free offer people can download if they give their email• Regular email newsletter to stay in touch• Write articles/blog posts, share on social media.• Connect/converse/share/lead• Make a valuable offer and a “soft sell” Susan Giurleo, PhD http://DrSusanGiurleo.com
  • 37. DrSusanGiurleo.com• Blog: http://DrSusanGiurleo.comFree e-course: 7 Steps to Build Your Practice• Twitter: http://twitter.com/susangiurleo• Facebook: http://facebook.com/bizsavvy• LinkedIn: http://www.linkedin.com/in/susangiurleo Susan Giurleo, PhD http://DrSusanGiurleo.com