You Tube, Viral Videos and How to Blend in Business with Blendtec
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You Tube, Viral Videos and How to Blend in Business with Blendtec

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Presentation on viral videos and how YouTube can bring about success for businesses. Blendtec blenders are featured with their YouTube campaign: "Will it Blend?" The Will it Blend campaign directly......

Presentation on viral videos and how YouTube can bring about success for businesses. Blendtec blenders are featured with their YouTube campaign: "Will it Blend?" The Will it Blend campaign directly increased sales by 700% based on a key case study.

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  • 1. You Tube, Viral Videos and How to Blend-in Business Susan Fant www.susanfant.com / www.castlesandsllc.com / www.fernweb.org These Slides are for Educational Purposes Only – The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
  • 2. You Tube • Did not invent video sharing as a practice and did not revolutionize broadcasting. • It did put it all in one place, with an accessible platform, and fed a “tribe” or community of people.
  • 3. You Tube Novelties • Ranking & Popularity principles rule YouTube’s platform architecture • Pioneered  Streaming Video • YouTube is best known for the following: – Streamed content – Uploading video – Social networking abilities
  • 4. User Generated Content • Fits in with the “star discovery” trend (American Idol 2000s) and the America’s Funniest Home Videos (1980s) franchises. • User content is becoming “professionalized” • YouTube is moving from the user as a participant to the user as a viewer
  • 5. Viral Videos and Business • Helps sell a product in a “non-traditional” way • Uses the power of videos to tell stories • Creates a multiple hook connection into consumers. • Interacts with the consumer (forced “push” interaction) and the consumer then spreads the information through their own networks.
  • 6. Most Recent Example: Carrie (2013) http://www.youtube.com/watch?v=VlOxlSOr3_M
  • 7. Viral Videos and Quickness • You have to be ready for the video’s outcomes – you have to have a website that can handle the new traffic, be prepared to answer comments (or have people answering comments for you) and you have to know that views and reviews happen quickly. Example: Carrie (2013) YouTube Clip Posted Oct. 7th  October 9th (today) has over 19.82 million views
  • 8. BlendTec: Will It Blend?! http://www.youtube.com/watch?v=l0sbiSlyKtw
  • 9. How Does BlendTec Work? • In 2006: $100 in startup costs • In 2008: Retail sales up 700% • Oct. 9, 2013: – 134 Videos – 227,685,590 views – 663,238 subscribers
  • 10. Will it Blend’s YouTube Success http://www.socialens.com/wpcontent/uploads/2009/04/20090127_case_blendtec11.pdf
  • 11. Analyze: Will it Blend?
  • 12. Blendtec Facebook
  • 13. Blendtec Pinterest
  • 14. Questions?