LinkedIn, Twitter, &
Online Fact v. Fiction
By: Susan Fant
www.susanfant.com / www.castlesandsllc.com
These Slides are for...
LinkedIn & Social Media
http://www.linkedin.com/today/post/article/20130204192726-2967511-great-video-for-
convincing-your...
LinkedIn Profiles
Following Companies
Company Profiles
Presenting Solutions
Making Connections
Influencers
Groups
Managing a Group
Group Targeting
Understanding Group Growth
Twitter
http://www.youtube.com/watch?v=ddO9idmax0o
Personal Vs. Company Twitter Profiles
• What are you doing? (Person – Person)
• What is the company doing? (Company –
Pers...
How Companies Respond Via Twitter
The Case of the Shake Shack Fries
Customers and Responses
Direct Responses
How Do We Tell Online
Fact from Fiction?
http://www.youtube.com/watch?v=sNV4yIyXXX0
Questions?
@snoopy
@woodstock
@snoopygrams
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LinkedIn, Twitter, and Online Fact v Fiction

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Utilized with MKT597 Digital and Social Media Marketing at the University of Alabama. This presentation focuses on LinkedIn, Twitter, and online fact versus fiction. Case examples of RefactorU LinkedIn Company Profile and Global Foresight LinkedIn Group as well as Shake Shack's Twitter account are highlighted. An excellent TEDTalk by Markham Nolan explores the ideas around fact checking online resources and how this affects modern day online journalism and modern day social media references.

Published in: Education, Technology, Business
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  • http://www.linkedin.com/today/post/article/20130204192726-2967511-great-video-for-convincing-your-boss-to-care-about-social-media
  • http://www.youtube.com/watch?v=ddO9idmax0o
  • LinkedIn, Twitter, and Online Fact v Fiction

    1. 1. LinkedIn, Twitter, & Online Fact v. Fiction By: Susan Fant www.susanfant.com / www.castlesandsllc.com These Slides are for Educational Purposes Only The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
    2. 2. LinkedIn & Social Media http://www.linkedin.com/today/post/article/20130204192726-2967511-great-video-for- convincing-your-boss-to-care-about-social-media
    3. 3. LinkedIn Profiles
    4. 4. Following Companies
    5. 5. Company Profiles
    6. 6. Presenting Solutions
    7. 7. Making Connections
    8. 8. Influencers
    9. 9. Groups
    10. 10. Managing a Group
    11. 11. Group Targeting
    12. 12. Understanding Group Growth
    13. 13. Twitter http://www.youtube.com/watch?v=ddO9idmax0o
    14. 14. Personal Vs. Company Twitter Profiles • What are you doing? (Person – Person) • What is the company doing? (Company – Person) • How do we respond to each other? (Person- Person & Company-Person)
    15. 15. How Companies Respond Via Twitter The Case of the Shake Shack Fries
    16. 16. Customers and Responses
    17. 17. Direct Responses
    18. 18. How Do We Tell Online Fact from Fiction? http://www.youtube.com/watch?v=sNV4yIyXXX0
    19. 19. Questions? @snoopy @woodstock @snoopygrams

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