History &
Influencers of
Digital &
Social Media
Susan Fant
www.susanfant.com
www.fernweb.org
www.castlesandsllc.comThese S...
What’s the Point of this
WHOLE COURSE?
“Our” generation has grown up
with social media.
This is our chance to PROVE “THEM”...
We’re The Tech Generation
(and we stand on the shoulders of giants)
History of Social Media
http://www.youtube.com/watch?v=250AfhEZQb4
The Culture of Connectivity
by Jose Van Dijck - Oxford University Press
Innovation/Technology
Adoption Lifecycle
Sociologi...
Social Media Interaction
• Every day millions of individuals interact via
social media
• Dec. ’07 6% of the world’s Intern...
An Online Layer
Social Media: “a group of Internet-based
applications that build on the ideological and
technological foun...
Interconnectedness
• Social media influences human interaction on
individual & societal levels
• Online & Offline “worlds”...
The Beginning of Networks
• 1971: The first e-mail is sent.
Ray Tomlinson (credited with
the @ sign in e-mail) sent his
me...
“The Great & Powerful Woz”
http://www.youtube.com/watch?v=-K1uj9VmCzo
Steve Wozniak
• Stephen Wozniak
– known as "Woz”
– American inventor,
computer engineer
& programmer
– Co-founded Apple
Co...
Beginnings of the Internet
• 1973 Robert Metcalfe
devised the Ethernet
method of network
connection at the Xerox
Palo Alto...
Robert Metcalfe
http://www.youtube.com/watch?v=759nOXW5O_E
More Recent Web Dates
• 1997: The Web has 1
million
sites, Blogging, AOL
Instant
Messenger, Blackboard
• 1998: Google
• 20...
Larry Page & Sergey Brin
• Google founded by Larry Page
& Sergey Brin while they were
Ph.D. students at Stanford
Universit...
Even More Recent Web Dates
• 2003: Apple Introduces iTunes Store, MySpace.com
• 2004: Facebook, Podcasting, Digg
• 2005: 8...
Steve Jobs
• Steven Jobs
• American entrepreneur, marketer,
inventor
• Co-Founder, Chairman & CEO
Apple Inc.
• Co-Founder ...
Steve Jobs in the Midst of the
Computer Revolution
http://www.youtube.com/watch?v=Vm9uVqgRkoU&feature=c4-overview-vl&list=...
Socio-Political Thoughts about
Social Media
• Computers = Liberation (1970’s – 1984ish)
• You = World Changing Potential o...
Arianna Huffington
• Arianna Huffington – Greek
American author and founder
of The Huffington Post
• 2009: Huffington name...
How Do We Make
Influencers More Diverse?
• There are many “up and coming” influencers who
are minorities
• Many women infl...
Social Capital: It’s Who You Know
• Social Media (and the industry that creates it)
lives and breathes social capital.
– T...
Internet.org
www.internet.org
Digital Marketing & Social Media:
“The New Town Square”
• Social Network Sites
Ex. Facebook, LinkedIn
• User Generated Con...
Questions?
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History & influencers of Digital & Social Media

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History of social media from 1970 to present day. Includes information about Robert Metcalfe and the invention of ethernet, innovation and technology adoption cycles, social media interaction, Steve Wozniak, Google, The Huffington Post, Steve Jobs, and an introduction to Internet.org (If anyone is involved with internet.org and sees this post, please email me at susanchesley@gmail.com as I'm very interested in learning more about this initiative.) Slides also include excellent Saved by the Bell Zack Morris 90s cell phone references.

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  • http://www.youtube.com/watch?v=250AfhEZQb4
  • http://www.youtube.com/watch?v=-K1uj9VmCzo
  • http://www.youtube.com/watch?v=759nOXW5O_E
  • http://www.youtube.com/watch?v=Vm9uVqgRkoU&feature=c4-overview-vl&list=PLMdDrIM5JRUmeLIRd3P0AFo3D-AYw4xEj
  • ++ check this name
  • www.internet.org
  • Transcript of "History & influencers of Digital & Social Media"

    1. 1. History & Influencers of Digital & Social Media Susan Fant www.susanfant.com www.fernweb.org www.castlesandsllc.comThese Slides are for Educational Purposes Only – The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
    2. 2. What’s the Point of this WHOLE COURSE? “Our” generation has grown up with social media. This is our chance to PROVE “THEM” WRONG Don’t fall for the hype: We’re not the “give me’s” We’re not the “trophy generation” We’re not lazy, disrespectful, or irresponsible.
    3. 3. We’re The Tech Generation (and we stand on the shoulders of giants)
    4. 4. History of Social Media http://www.youtube.com/watch?v=250AfhEZQb4
    5. 5. The Culture of Connectivity by Jose Van Dijck - Oxford University Press Innovation/Technology Adoption Lifecycle Sociological model developed at Iowa State University by Joe Bohlen, George Beal & Everett Rogers to understand farmers’ adoption of hybrid seed corn. Helps us understand people’s adoption of new technologies.
    6. 6. Social Media Interaction • Every day millions of individuals interact via social media • Dec. ’07 6% of the world’s Internet population logged onto a social media site • Dec. ’11, 82% of the world’s Internet population (1.2 billion users) logged onto a social media site 6 %  82% ….in 5 Years Source: Culture of Connectivity
    7. 7. An Online Layer Social Media: “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content, [which] forms a new online layer through which people organize their lives.” Source: Kaplan & Haenlein 2010 , Van Dijick 2012
    8. 8. Interconnectedness • Social media influences human interaction on individual & societal levels • Online & Offline “worlds” increasingly weave themselves together • “Participatory Culture” – Nurtures connections – Builds communities – Advances democracy Makes the web “more social” Source: Culture of Connectivity
    9. 9. The Beginning of Networks • 1971: The first e-mail is sent. Ray Tomlinson (credited with the @ sign in e-mail) sent his message over military network ARPANET. • 1972: Steve Wozniak’s "blue box" a tone generator to make free phone calls. Wozniak sold the boxes in dormitories at the University of California Berkeley... "If apprehended…you tell the police: It´s just a music box." Source: Computer History Museum
    10. 10. “The Great & Powerful Woz” http://www.youtube.com/watch?v=-K1uj9VmCzo
    11. 11. Steve Wozniak • Stephen Wozniak – known as "Woz” – American inventor, computer engineer & programmer – Co-founded Apple Computer with Steve Jobs and Ronald Wayne – www.woz.org Source: www.woz.org
    12. 12. Beginnings of the Internet • 1973 Robert Metcalfe devised the Ethernet method of network connection at the Xerox Palo Alto Research Center. (Currently a professor at UT Austin) • 1983 ARPANET splits into the ARPANET and MILNET. ARPANET was renamed the “Internet” in 1995. • 1985: America Online (AOL) service opened. Source: Computer History Museum
    13. 13. Robert Metcalfe http://www.youtube.com/watch?v=759nOXW5O_E
    14. 14. More Recent Web Dates • 1997: The Web has 1 million sites, Blogging, AOL Instant Messenger, Blackboard • 1998: Google • 2000: The “Online Bubble Burst” • 2001: Wikipedia Begins, First iPods SoldSource: http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
    15. 15. Larry Page & Sergey Brin • Google founded by Larry Page & Sergey Brin while they were Ph.D. students at Stanford University • Mission Statement: "to organize the world's information and make it universally accessible and useful” • Unofficial Slogan: Don’t be evil. • “Googleplex” in Mountain View, California Source: Forbes
    16. 16. Even More Recent Web Dates • 2003: Apple Introduces iTunes Store, MySpace.com • 2004: Facebook, Podcasting, Digg • 2005: 8 Billion+ Webpages, YouTube • 2006: Twitter, Google indexed 25 Billion+ web pages • 2007: Microsoft bought a stake in Facebook, iPhone released, internet smartphones • 2008: Twitter breaks a hard news story • 2010: DNC hires “social media manager” • 2012: Facebook 1 Billion Users, YouTube 1 Trillion Views/Year • 2013: LinkedIn 225 Million Users, Pinterest 48.7 Million Users, Reddit 69.9 Million Users, 156 Million Blogs, Astronauts on the International Space Station tweet live from space to a global audience Source: http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
    17. 17. Steve Jobs • Steven Jobs • American entrepreneur, marketer, inventor • Co-Founder, Chairman & CEO Apple Inc. • Co-Founder & Chief Executive of Pixar Animation Studies • Jobs brought Apple from near bankruptcy to profitability by 1998 • Oversaw the development of the iMac, iTunes, iPod, iPhone, iPad, Apple Retail Store, iTunes Store, the App Store • Described as “Father of the Digital Revolution” Source: Forbes
    18. 18. Steve Jobs in the Midst of the Computer Revolution http://www.youtube.com/watch?v=Vm9uVqgRkoU&feature=c4-overview-vl&list=PLMdDrIM5JRUmeLIRd3P0AFo3D-AYw4xEj
    19. 19. Socio-Political Thoughts about Social Media • Computers = Liberation (1970’s – 1984ish) • You = World Changing Potential of Connection (2006) • Social Media Can Benefit the Common Good (2010) Continuous debate on the Internet as a tool of commerce or as a social benefit “good for all human kind” Internet.org  Looking to increase the global population of Internet users & internet access in developing nations Source: Culture of Connectivity
    20. 20. Arianna Huffington • Arianna Huffington – Greek American author and founder of The Huffington Post • 2009: Huffington named on Forbes Most Influential Women in Media & The Guardian’s Top 100 in Media Lists • 2011: AOL acquires The Huffington Post for $315 million • 2012: the site wins a Pulitzer Prize for reporting Source: The Huffington Post & Wiki
    21. 21. How Do We Make Influencers More Diverse? • There are many “up and coming” influencers who are minorities • Many women influencers in social media are involved in blogging, tech (software and hardware) and content creation • Sheryl Sandberg (Facebook) and Marissa Mayer (Yahoo) are two women on the move in this industry Bottom Line: The more we teach all people to code the better off we will be in technology.
    22. 22. Social Capital: It’s Who You Know • Social Media (and the industry that creates it) lives and breathes social capital. – There are multiple types of capital: social capital focuses on networks and people. • Popularity Principle – How many connections do you have? What can your network do? Are you an “influencer”? – Weak Ties & Strong Ties Source: Culture of Connectivity
    23. 23. Internet.org www.internet.org
    24. 24. Digital Marketing & Social Media: “The New Town Square” • Social Network Sites Ex. Facebook, LinkedIn • User Generated Content Sites Ex. YouTube, Flickr • Trading and Marketing Sites Ex. Amazon, Ebay, Groupon • Play and Game Sites Ex. Angry Birds, Sims Source: Culture of Connectivity
    25. 25. Questions?

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