1
SafeInCommon.org
An Online Community
2
Today’s presentation:
• What is Safe in Common?
• What is Injection Safety?
• The Opportunities
• Our Mission and Goals
...
3
What is Safe in Common?
• An online community:
Multiple stakeholders concerned about
unsafe injections can come together...
4
What is Injection Safety?
• Injection safety, or safe injection practices, is a set of measures
taken to perform injecti...
5
Opportunities
• To become a catalyst for improving
injection safety and reducing harm.
• To realize our vision - a world...
6
Our Mission
• A global community (movement) – of
healthcare workers, home users,
industry/advocacy groups, public – join...
7
Goals
• To Raise Awareness
– Patient to healthcare worker
– Healthcare worker to patient
– Patient to community
• To Bri...
8
Community Make Up
• Advisory Board - Guide the community /
governance, bring in other supporters,
help define / moderate...
9
The Stakeholders
• Healthcare workers
• Patients who self-administer
• Unions
• Government agencies
• The public
• Harm ...
10
Key Themes – Healthcare
Workers
• Injection Safety Goals
– Providing safe, effective patient care
– Protection from har...
11
Key Themes – Patients
• Injection Safety Goals
– Maintaining health, with minimal disruption
to daily life
– Intuitive,...
12
Topics for Discussion
• Needlestick injuries (HCW, first responders, public)
• Proper aseptic techniques for patient ca...
13
Safe in Common – a highly
interactive experience!
• Learn
– Blogs: from key opinion leaders
– Resources and links: find...
14
• Contribute and Connect
– Share stories: send us your content, pics and
video
– Discussion forum: start or comment on ...
15
Safe in Common – a highly
interactive experience!
• Take Action
– Dynamic Manifesto: ongoing
document on what injection...
16
Planned Features / Tools
• Regular polls / surveys on topics relating to injection safety
• Annual needlestick survey i...
17
Planned Features / Tools
• Recommended steps for evaluating safety products
• Post feedback on evaluation of products
•...
18
Promotion / Support Activities
Safe-In
Common.
com
links to/from
partner/contributor
sites
relevant industry
blogger si...
19
Sponsor Profile
• NASADQ listed (UNIS), emerging global leader for innovative safety
devices.
• Design, develop and sup...
20
Next Steps
1. Safe In Common was “soft launched” at APIC 11 July 2010
1. Association of Professionals in Infection Cont...
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Safe In Common Launch Presentation Final

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This is my presentation describing the tactics and strategy for an online community I recently launched. The community is part of a larger social media initiative.

Published in: Technology, Business
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  • Discuss core beliefs:
    Discuss core beliefs:
    The status quo is unacceptable
    We need to raise awareness and reinforce standards
    There is much to be done
    It will be an ongoing process
    Discuss core beliefs:
    The status quo is unacceptable
    We need to raise awareness and reinforce standards
    There is much to be done
    It will be an ongoing process
  • Safe In Common Launch Presentation Final

    1. 1. 1 SafeInCommon.org An Online Community
    2. 2. 2 Today’s presentation: • What is Safe in Common? • What is Injection Safety? • The Opportunities • Our Mission and Goals • Our Community and its Stakeholders • Themes and Topics • Structure and Interaction • Promotion and Supporting Activities • Sponsor Profile • Next Steps
    3. 3. 3 What is Safe in Common? • An online community: Multiple stakeholders concerned about unsafe injections can come together • A Call to Action: Actively advancing injection safety outcomes • A Manifesto: A means to state beliefs and grow awareness
    4. 4. 4 What is Injection Safety? • Injection safety, or safe injection practices, is a set of measures taken to perform injections in an optimally safe manner for patients, healthcare personnel, and others. • A safe injection does not harm the recipient, does not expose the provider to any avoidable risks and does not result in waste that is dangerous for the community. • Injection safety includes practices intended to prevent transmission of infectious diseases between one patient and another, or between a patient and healthcare provider, and also to prevent harms such as needlestick injuries. US Center for Disease Control (CDC). 2009
    5. 5. 5 Opportunities • To become a catalyst for improving injection safety and reducing harm. • To realize our vision - a world in which every injection is simple and safe.
    6. 6. 6 Our Mission • A global community (movement) – of healthcare workers, home users, industry/advocacy groups, public – joined together to enhance and save lives by raising awareness, support and bringing the safest and simplest injection practices to people around the world.
    7. 7. 7 Goals • To Raise Awareness – Patient to healthcare worker – Healthcare worker to patient – Patient to community • To Bring About Change – In standards – In levels of protection – In access – In technology
    8. 8. 8 Community Make Up • Advisory Board - Guide the community / governance, bring in other supporters, help define / moderate content • Alliances - Contribute content, help raise awareness, co-promote, financial support • Members - Sign petition, share stories, donate
    9. 9. 9 The Stakeholders • Healthcare workers • Patients who self-administer • Unions • Government agencies • The public • Harm reduction advocates • Vaccination programs Types of Alliances: – Non-profits – Associations – Medical schools / institutions – Practitioners – Journalists – Government – Pharma / Distributors
    10. 10. 10 Key Themes – Healthcare Workers • Injection Safety Goals – Providing safe, effective patient care – Protection from harm, minimization of stress – Pursuit of routine injection procedures • Injection Safety Desires – Minimal pain and lifestyle inconvenience with devices that do not put them or their loved ones at risk of harm
    11. 11. 11 Key Themes – Patients • Injection Safety Goals – Maintaining health, with minimal disruption to daily life – Intuitive, affordable injections with sharp needles – Convenient disposal to protect others from injury • Injection Safety Desires – Convenient procedures and affordable products that are safe and convenient to dispose
    12. 12. 12 Topics for Discussion • Needlestick injuries (HCW, first responders, public) • Proper aseptic techniques for patient care • Safety-engineered medical devices • Preventing reuse and sharing of non-sterile equipment • Needlestick prevention laws around the world • Safe disposal of non-sterile equipment • Patient self-injection outside of healthcare settings • Vaccinations by NGOs / developing countries • Harm reduction programs
    13. 13. 13 Safe in Common – a highly interactive experience! • Learn – Blogs: from key opinion leaders – Resources and links: find information – News: news important to the cause from around the world – Events: members can post to the calendar - Tools: Cost calculators, links
    14. 14. 14 • Contribute and Connect – Share stories: send us your content, pics and video – Discussion forum: start or comment on a topic, ask a question – Connect: with your peers and like-minded groups – Surveys: participate in surveys on industry matters – Get support: if you have suffered a needlestick Safe in Common – a highly interactive experience!
    15. 15. 15 Safe in Common – a highly interactive experience! • Take Action – Dynamic Manifesto: ongoing document on what injection safety means – Advocate: sign a petition or join an event – Donate: time or resources to the cause
    16. 16. 16 Planned Features / Tools • Regular polls / surveys on topics relating to injection safety • Annual needlestick survey in conjunction with the ANA • Report a needlestick injury / what to do when you get one • Talk about your needlestick injury experience • Links relevant journal articles, papers, conference reports • Best practice videos for various procedures (youtube / onsite) • Accredited webinars on subjects relating to injection safety • Stories on how needlestick prevention laws are adopted • International map showing transition to injection safety
    17. 17. 17 Planned Features / Tools • Recommended steps for evaluating safety products • Post feedback on evaluation of products • Calculate true costs of sharps injuries / safety syringes • Tick-test – is your healthcare facility compliant? • List of facilities issued with citations for noncompliance • Test the maturity of your injection safety programs
    18. 18. 18 Promotion / Support Activities Safe-In Common. com links to/from partner/contributor sites relevant industry blogger sites social networks micro-blogging sharing sites Public Relations Advertising Direct Marketing Events Cause Marketing Foundation
    19. 19. 19 Sponsor Profile • NASADQ listed (UNIS), emerging global leader for innovative safety devices. • Design, develop and supply best-in-class syringes for use by healthcare, pharmaceutical and patients who self-administer. • Products allow operators to control the speed of passive (automatic) needle retraction directly from patient to barrel, protecting those at risk of needlestick injury, also prevent re-use. Our role: • To supply staff and resources to plan, build and maintain the community • To coordinate and implement promotional and supporting activities • To work with the advisory board on shaping the community
    20. 20. 20 Next Steps 1. Safe In Common was “soft launched” at APIC 11 July 2010 1. Association of Professionals in Infection Control 2. Collected stories at the event (separate branded booth) 3. Landing page with intro video and teaser content 4. Ability to sign up / online advertising (Healthcare Purchasing News) 2. Build coalition – do we have your support? 3. Populate site with blogs and real stories 4. Hard launch 4 November 2010 5. Anniversary of Needlestick Safety and Prevention Act 1. 10 year anniversary Nov 2010 - support activities
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