GET ENGAGED!Social Media for Public Libraries          Susan Brown        www.658point8.com
We want more people to                         come to our programs.We want to boost ourcirculation.                      ...
En/gage: a) to hold theattention of <her workengages hercompletely> b) toinduce to participate<engaged the shy boyin conve...
In the beginning, there were icons…
SOCIAL MEDIA TEAM
SOCIAL MEDIA STRATEGY
LOCAL FOCUS
SOCIAL MEDIA FANS
WHAT HAVE WE WON?
• Admin buy-in• Staff buy-in• Start small• Listen first• Earn social capital• Understand time commitment• Prevent burnout•...
BROADCAST MEDIUMCOMMUNICATION TOOL  MEDIA PLATFORM   SOCIAL MEDIA IS NOT (JUST)…
PARADIGM SHIFTWAY OF DOING BUSINESS      A MISSION          SOCIAL MEDIA IS…
WHO?           WHAT?WHERE?             WHEN?WHY?      HOW?         SOCIAL MEDIA BASICS
??   ? ?    ?          ?         ? ?    ?1. What if a staff person says something inappropriate?2. What if a patron says s...
•   LISTEN•   PARTICIPATE•   RESPOND•   USE TOOLS•   TELL THEM WHAT’S IN IT FOR THEM•   BUILD RELATIONSHIPS•   HAVE A VOIC...
• ASK BEFORE YOU GIVE• BRAG, LET OTHERS DO THAT• AUTOMATE              SOCIAL MEDIA DON’TS
BEST ADVICE I EVER GOT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
What We Tweet About When We Tweet About BooksRA News, Feb 2012RA 4 FB: Creating A Social Space for ReadersRA News, Nov/Dec...
GIVE V.I.P. ACCESS
GIVE V.I.P. ACCESS
BE PERSONAL
BE PERSONAL
TALK ABOUT OTHERS MORE
TALK ABOUT OTHERS MORE
HAVE A VOICE/CREATE A CHARACTER
HAVE A VOICE/CREATE A CHARACTER
STEAL BORROW FROM OTHERS
STEAL BORROW FROM OTHERS
PIGGYBACK
BE RESPONSIVE
BE RESPONSIVE
FACEBOOK    VS  TWITTER
•   Better for connecting with people you know•   Better for posts that are not time-sensitive•   Better for local news/ev...
• Better for connecting w/people you don’t  know• Better time-sensitive posts• Better for non-local content• Conversations...
FACEBOOK (RE) BOOT CAMP
•   VISUAL CONTENT IS KING•   ASK LOTS OF QUESTIONS•   FB FOLKS LOVE PHOTOS•   FEED YOUR FEED•   EMBRACE THE “JUNK WEB”•  ...
QUESTIONS
QUESTIONS
QUESTIONS
BASIC COMMUNICATION
NUMBERS
READERS ADVISORY
CREATIVE MESSAGING
BEHIND THE CURTAIN
BEHIND THE CURTAIN
FUN STUFF
FUN STUFF
FUN STUFF
BROADCASTING IS OKAY
BROADCASTING IS OKAY
TWITTER SCHOOL
1. Think like a magazine2. It’s okay to spam a little3. Hashtags are your friend4. It’s all about the RT!5. Understand the...
LOCAL LORE
LOCAL VOICES
LOCAL BUZZ
CONNECT
EDUCATE
PROMOTE
PROMOTE
PROMOTE
WHAT ABOUT PINTEREST?  BLOGS?
CROSS PROMOTE
A POST IS A…
A BOARD IS A…
A BLOG POST!
Work in Progress:  Measurement
Work in Progress:Sustained Content Creation
Work in Progress:  New Platforms
Work in Progress:Staff Workflow & Accountability
Susan Brown658point8@gmail.com    WANT TO KEEP TALKING?
Get Engaged! Social Media for Public Libraries
Get Engaged! Social Media for Public Libraries
Get Engaged! Social Media for Public Libraries
Get Engaged! Social Media for Public Libraries
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Get Engaged! Social Media for Public Libraries

  1. 1. GET ENGAGED!Social Media for Public Libraries Susan Brown www.658point8.com
  2. 2. We want more people to come to our programs.We want to boost ourcirculation. We want people to vote yes for a new We want more people library. to use our databases.
  3. 3. En/gage: a) to hold theattention of <her workengages hercompletely> b) toinduce to participate<engaged the shy boyin conversation>
  4. 4. In the beginning, there were icons…
  5. 5. SOCIAL MEDIA TEAM
  6. 6. SOCIAL MEDIA STRATEGY
  7. 7. LOCAL FOCUS
  8. 8. SOCIAL MEDIA FANS
  9. 9. WHAT HAVE WE WON?
  10. 10. • Admin buy-in• Staff buy-in• Start small• Listen first• Earn social capital• Understand time commitment• Prevent burnout• Understand what social media is and can do If I knew then what I know now…
  11. 11. BROADCAST MEDIUMCOMMUNICATION TOOL MEDIA PLATFORM SOCIAL MEDIA IS NOT (JUST)…
  12. 12. PARADIGM SHIFTWAY OF DOING BUSINESS A MISSION SOCIAL MEDIA IS…
  13. 13. WHO? WHAT?WHERE? WHEN?WHY? HOW? SOCIAL MEDIA BASICS
  14. 14. ?? ? ? ? ? ? ? ?1. What if a staff person says something inappropriate?2. What if a patron says something inappropriate?3. What about personal social media bleeding into professional?4. What if people post sales pitches on FB?5. What about relationships with businesses? Are you endorsing?
  15. 15. • LISTEN• PARTICIPATE• RESPOND• USE TOOLS• TELL THEM WHAT’S IN IT FOR THEM• BUILD RELATIONSHIPS• HAVE A VOICE• BE CREATIVE• BE HUMAN• HAVE FUN! SOCIAL MEDIA DO’S
  16. 16. • ASK BEFORE YOU GIVE• BRAG, LET OTHERS DO THAT• AUTOMATE SOCIAL MEDIA DON’TS
  17. 17. BEST ADVICE I EVER GOT
  18. 18. START WITH THE LOW-HANGING FRUIT
  19. 19. START WITH THE LOW-HANGING FRUIT
  20. 20. START WITH THE LOW-HANGING FRUIT
  21. 21. START WITH THE LOW-HANGING FRUIT
  22. 22. START WITH THE LOW-HANGING FRUIT
  23. 23. What We Tweet About When We Tweet About BooksRA News, Feb 2012RA 4 FB: Creating A Social Space for ReadersRA News, Nov/Dec 2012 START WITH THE LOW-HANGING FRUIT
  24. 24. GIVE V.I.P. ACCESS
  25. 25. GIVE V.I.P. ACCESS
  26. 26. BE PERSONAL
  27. 27. BE PERSONAL
  28. 28. TALK ABOUT OTHERS MORE
  29. 29. TALK ABOUT OTHERS MORE
  30. 30. HAVE A VOICE/CREATE A CHARACTER
  31. 31. HAVE A VOICE/CREATE A CHARACTER
  32. 32. STEAL BORROW FROM OTHERS
  33. 33. STEAL BORROW FROM OTHERS
  34. 34. PIGGYBACK
  35. 35. BE RESPONSIVE
  36. 36. BE RESPONSIVE
  37. 37. FACEBOOK VS TWITTER
  38. 38. • Better for connecting with people you know• Better for posts that are not time-sensitive• Better for local news/events• Conversations happen less in real time - From Doing Social Media So It Matters by Laura Solomon FACEBOOK
  39. 39. • Better for connecting w/people you don’t know• Better time-sensitive posts• Better for non-local content• Conversations happen more in real time - From Doing Social Media So It Matters by Laura Solomon TWITTER
  40. 40. FACEBOOK (RE) BOOT CAMP
  41. 41. • VISUAL CONTENT IS KING• ASK LOTS OF QUESTIONS• FB FOLKS LOVE PHOTOS• FEED YOUR FEED• EMBRACE THE “JUNK WEB”• COMMUNICATE• CALL TO ACTION BASIC TRAINING
  42. 42. QUESTIONS
  43. 43. QUESTIONS
  44. 44. QUESTIONS
  45. 45. BASIC COMMUNICATION
  46. 46. NUMBERS
  47. 47. READERS ADVISORY
  48. 48. CREATIVE MESSAGING
  49. 49. BEHIND THE CURTAIN
  50. 50. BEHIND THE CURTAIN
  51. 51. FUN STUFF
  52. 52. FUN STUFF
  53. 53. FUN STUFF
  54. 54. BROADCASTING IS OKAY
  55. 55. BROADCASTING IS OKAY
  56. 56. TWITTER SCHOOL
  57. 57. 1. Think like a magazine2. It’s okay to spam a little3. Hashtags are your friend4. It’s all about the RT!5. Understand the @reply6. Tweet often7. Make it easy8. Try live tweeting9. Find out what they’re saying10.Fill out your bio! TEN TWIPS
  58. 58. LOCAL LORE
  59. 59. LOCAL VOICES
  60. 60. LOCAL BUZZ
  61. 61. CONNECT
  62. 62. EDUCATE
  63. 63. PROMOTE
  64. 64. PROMOTE
  65. 65. PROMOTE
  66. 66. WHAT ABOUT PINTEREST? BLOGS?
  67. 67. CROSS PROMOTE
  68. 68. A POST IS A…
  69. 69. A BOARD IS A…
  70. 70. A BLOG POST!
  71. 71. Work in Progress: Measurement
  72. 72. Work in Progress:Sustained Content Creation
  73. 73. Work in Progress: New Platforms
  74. 74. Work in Progress:Staff Workflow & Accountability
  75. 75. Susan Brown658point8@gmail.com WANT TO KEEP TALKING?

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