Facebook For Higher Education

Facebook For Higher Education - Presentation Transcript

facebookforHigher Education
Presented by - Susan M. Beebe
For: name omitted for client privacyMarch 11, 2010

Purpose: Executive Summary of Facebook
Industry: Higher Education
Audience: Campus PR/MarCom Executives
Duration: 1 hour
Content Tags: Higher Education, College, University, Academia, social media, Facebook, Fan, Page, Stats, PR, News, Emergency, Communications, Marketing, Alumni, Student, Engagement, Policy, Planning, Strategy, Mobile, Emerging Technology, Trends, Best Practices .
Author: Susan Beebe
Presentation - Overview
Susan Beebe © 2010 - All rights reserved.
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Speaker– Susan BeebeIntroduction
Founder – Social Media Club “Education Connection” http://SMCEDU.org
Co-Founder – Social Media Club – Rochester (2008)
Advisor to Startups in CA & NY (RIT University eMBAs)
Published Author – Project Management (Best Practices)
Certified Microsoft Engineer (MCSE) & Global Project Mgr. (PMP)
Entrepreneur – Launched IT Consultancy (1996)
UCLA Law Grad (1992) andCalPoly University – (Comp. Sci.)
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Business “Pages” Profiles
History, Stats, Growth Trends
Usage – Market Data
Great ideas for Higher Education
Examples from other Schools
Integrated Marketing Options
Best Practices & Tips
Facebook PlatformOverview
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Pages allow local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a “fan” of a business or organization in the same way they interact with other facebook user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.
Facebook *Pages*
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February 2004Mark Zuckerbergand co-founders launched Facebook from their Harvard dorm room
6 years ago
History
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Facebook now has more than 400 million active users,up from only 50 million as recently as 2007. April, 2009 - 200 million
Stats
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“People that use Facebook on theirmobiledevices are twicemore active on Facebook than non-mobile users.”- Facebook
Facebook Mobile
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Facebook Company Figures
More than 400 millionactive users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photosuploaded to the site each month
More than 5 billion pieces ofcontent(web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million eventscreated each month
More than 3 million active Pageson Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billionfans
Facebook 2010 Stats
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Enrollment – Student Recruitment
Alumni Relations
Sports Programs
Events Management
Promotions, Contests, Special events
Campus Life
Emergency Communications
Higher Education Customer Engagement Ideas
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Facebook – Media Hub
Facebook can and should be integrated with your other existing digital and social media content, e.g. Blogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research, etc.
Drive traffic to your Facebook site – let users Discovery your other sites too. Connect / Engage.
Use tools to “automate” integration on your Page (RSS feeds, twitter updates, flickr photos, YouTube videos, etc)
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CreatePoliciesfor Academic Staff, Faculty & Students
Create Processes & Workflows for Teams PR, Marketing, Communications and Emergency messaging.
Have a plan in place for any “online” PR event - including negative and positive events happening in real-time. Do you leverage GOOD news as effectively as managing BAD news?)
Culture permeates throughout your social web presence
Unify messaging & consistency “Voice” across all sites.
Social Media requiresPolicy & Processes to Succeed!
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Some Higher Ed institutions are using Facebook in novel ways for * Emergency Communications *
Event / Planning Changes
IT Systems – outages, upgrades, etc
Weather impacts
Power outages
Facebook is a quick way to get the word out
Students read your content and share with friends!
Facebook - EmergencyCommunication Central
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Advertising – place highly targeted Ads on facebook
Mobile – geo-aware “Check ins” via facebook
Games – virtual economy “cash” “prizes”
YouTube – semi-live events. Campus leaders “take your questions” answer back via Video
YouTube – M.I.T. “Free Online Courses”
Streaming Events – like the “Oscars”
Real-time News – CNN President Jon Klein
Emerging Opportunities
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Facebook “Insights” Metrics
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Email  Susan@SusanBeebe.com
Phone  (585) 750-1949
Blog  http://SusanBeebe.com
Twitter  @SusanBeebe
Also on LinkedIn, Facebook, Skype, etc. search for “SusanBeebe”
Questions?
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Facebook For Higher Education

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Notes on slide 1

15 Favorites

5 Groups & 1 Event