Your SlideShare is downloading. ×
0
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Facebook For Higher Education
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook For Higher Education

16,607

Published on

This presentation is an executive summary for higher education management regarding Social Media; particularly, it is focused on Facebook (per my higher ed client's request). …

This presentation is an executive summary for higher education management regarding Social Media; particularly, it is focused on Facebook (per my higher ed client's request).

Please contact me via email (susan@susanbeebe.com) if you wish to discuss this presentation and/or social media for your University, College, Business or Non-Profit.

Susan Beebe © 2010 - All rights reserved.

Published in: Education, Technology, Business
7 Comments
35 Likes
Statistics
Notes
  • Very well drafted presentation, this will really widen the spectrum of Facebook users and of course the scope of Facebook that people think for Social activities only. Thanks Susan! :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • thanks for posting your presentation I'll check it I'm currently working on my thesis about groups on facebook
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Glad I found this. Thank you for sharing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great, so glad you had such a great turnout - that is terrific!! And yes, we definitely should do an event together!

    Wed morning I will be presenting part 2 of 3 in the Henrietta Chamber of Commerce's series on 'Social Media for Business' (Strategy segment). Come join us! It's at the DoubleTree Hotel in the grand ball room at 7:30am (full breakfast). Sign up here: http://hccsm4biz3.eventbrite.com/

    Cheers!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It went very well. They said I drew the most people that they've had at an event. We talked about doing another in the future and your name came up associated with the series for Henrietta. So perhaps we can team up together. Will let you know. I should probably upload my presentation here, huh?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
16,607
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
322
Comments
7
Likes
35
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. facebookforHigher Education
    Presented by - Susan M. Beebe
    For: name omitted for client privacyMarch 11, 2010
  • 2. Purpose: Executive Summary of Facebook
    Industry: Higher Education
    Audience: Campus PR/MarCom Executives
    Duration: 1 hour
    Content Tags: Higher Education, College, University, Academia, social media, Facebook, Fan, Page, Stats, PR, News, Emergency, Communications, Marketing, Alumni, Student, Engagement, Policy, Planning, Strategy, Mobile, Emerging Technology, Trends, Best Practices .
    Author: Susan Beebe
    Presentation - Overview
    Susan Beebe © 2010 - All rights reserved.
    2
  • 3. Speaker– Susan BeebeIntroduction
    Founder – Social Media Club “Education Connection” http://SMCEDU.org
    Co-Founder – Social Media Club – Rochester (2008)
    Advisor to Startups in CA & NY (RIT University eMBAs)
    Published Author – Project Management (Best Practices)
    Certified Microsoft Engineer (MCSE) & Global Project Mgr. (PMP)
    Entrepreneur – Launched IT Consultancy (1996)
    UCLA Law Grad (1992) andCalPoly University – (Comp. Sci.)
    Susan Beebe © 2010 - All rights reserved.
    3
  • 4. Business “Pages” Profiles
    History, Stats, Growth Trends
    Usage – Market Data
    Great ideas for Higher Education
    Examples from other Schools
    Integrated Marketing Options
    Best Practices & Tips
    Facebook PlatformOverview
    Susan Beebe © 2010 - All rights reserved.
    4
  • 5. Pages allow local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a “fan” of a business or organization in the same way they interact with other facebook user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.
    Facebook *Pages*
    Susan Beebe © 2010 - All rights reserved.
    5
  • 6. February 2004Mark Zuckerbergand co-founders launched Facebook from their Harvard dorm room
    6 years ago
    History
    Susan Beebe © 2010 - All rights reserved.
    6
  • 7. Facebook now has more than 400 million active users,up from only 50 million as recently as 2007. April, 2009 - 200 million
    Stats
    Susan Beebe © 2010 - All rights reserved.
    7
  • 8. Susan Beebe © 2010 - All rights reserved.
    8
  • 9. Susan Beebe © 2010 - All rights reserved.
    9
  • 10. Susan Beebe © 2010 - All rights reserved.
    10
  • 11. “People that use Facebook on theirmobiledevices are twicemore active on Facebook than non-mobile users.”- Facebook
    Facebook Mobile
    Susan Beebe © 2010 - All rights reserved.
    11
  • 12. Susan Beebe © 2010 - All rights reserved.
    12
  • 13. Susan Beebe © 2010 - All rights reserved.
    13
  • 14. Facebook Company Figures
    More than 400 millionactive users
    50% of our active users log on to Facebook in any given day
    More than 35 million users update their status each day
    More than 60 million status updates posted each day
    More than 3 billion photosuploaded to the site each month
    More than 5 billion pieces ofcontent(web links, news stories, blog posts, notes, photo albums, etc.) shared each week
    More than 3.5 million eventscreated each month
    More than 3 million active Pageson Facebook
    More than 1.5 million local businesses have active Pages on Facebook
    More than 20 million people become fans of Pages each day
    Pages have created more than 5.3 billionfans
    Facebook 2010 Stats
    Susan Beebe © 2010 - All rights reserved.
    14
  • 15. Susan Beebe © 2010 - All rights reserved.
    15
  • 16. Enrollment – Student Recruitment
    Alumni Relations
    Sports Programs
    Events Management
    Promotions, Contests, Special events
    Campus Life
    Emergency Communications
    Higher Education Customer Engagement Ideas
    Susan Beebe © 2010 - All rights reserved.
    16
  • 17. Facebook – Media Hub
    Facebook can and should be integrated with your other existing digital and social media content, e.g. Blogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research, etc.
    Drive traffic to your Facebook site – let users Discovery your other sites too. Connect / Engage.
    Use tools to “automate” integration on your Page (RSS feeds, twitter updates, flickr photos, YouTube videos, etc)
    Susan Beebe © 2010 - All rights reserved.
    17
  • 18. CreatePoliciesfor Academic Staff, Faculty & Students
    Create Processes & Workflows for Teams PR, Marketing, Communications and Emergency messaging.
    Have a plan in place for any “online” PR event - including negative and positive events happening in real-time. Do you leverage GOOD news as effectively as managing BAD news?)
    Culture permeates throughout your social web presence
    Unify messaging & consistency “Voice” across all sites.
    Social Media requiresPolicy & Processes to Succeed!
    Susan Beebe © 2010 - All rights reserved.
    18
  • 19. Some Higher Ed institutions are using Facebook in novel ways for * Emergency Communications *
    Event / Planning Changes
    IT Systems – outages, upgrades, etc
    Weather impacts
    Power outages
    Facebook is a quick way to get the word out
    Students read your content and share with friends!
    Facebook - EmergencyCommunication Central
    Susan Beebe © 2010 - All rights reserved.
    19
  • 20. Advertising – place highly targeted Ads on facebook
    Mobile – geo-aware “Check ins” via facebook
    Games – virtual economy “cash” “prizes”
    YouTube – semi-live events. Campus leaders “take your questions” answer back via Video
    YouTube – M.I.T. “Free Online Courses”
    Streaming Events – like the “Oscars”
    Real-time News – CNN President Jon Klein  
    Emerging Opportunities
    Susan Beebe © 2010 - All rights reserved.
    20
  • 21. Facebook “Insights” Metrics
    Susan Beebe © 2010 - All rights reserved.
    21
  • 22. Email  Susan@SusanBeebe.com
    Phone  (585) 750-1949
    Blog  http://SusanBeebe.com
    Twitter  @SusanBeebe
    Also on LinkedIn, Facebook, Skype, etc. search for “SusanBeebe”
    Questions?
    Susan Beebe © 2010 - All rights reserved.
    22

×