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facebookforHigher Education<br />Presented by - Susan M. Beebe<br />For: name omitted for client privacyMarch 11, 2010<br />
Purpose:    Executive Summary of Facebook<br />Industry:    Higher Education<br />Audience:  Campus PR/MarCom Executives<b...
Speaker– Susan BeebeIntroduction<br />Founder – Social Media Club “Education Connection” http://SMCEDU.org<br />Co-Founder...
Business “Pages” Profiles<br />History, Stats, Growth Trends<br />Usage – Market Data  <br />Great ideas for Higher Educat...
Pages allow local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free....
   February 2004Mark Zuckerbergand co-founders launched      Facebook from their Harvard dorm room<br />     6 years ago<b...
Facebook now has more than  400 million active users,up from only 50 million as recently as 2007.   April, 2009   - 200 mi...
Susan Beebe © 2010 - All rights reserved.<br />8<br />
Susan Beebe © 2010 - All rights reserved.<br />9<br />
Susan Beebe © 2010 - All rights reserved.<br />10<br />
“People that use Facebook on theirmobiledevices are twicemore active on Facebook than non-mobile users.”- Facebook <br />F...
Susan Beebe © 2010 - All rights reserved.<br />12<br />
Susan Beebe © 2010 - All rights reserved.<br />13<br />
Facebook Company Figures<br />More than 400 millionactive users<br />50% of our active users log on to Facebook in any giv...
Susan Beebe © 2010 - All rights reserved.<br />15<br />
Enrollment – Student Recruitment<br />Alumni Relations<br />Sports Programs<br />Events Management<br />Promotions, Contes...
Facebook – Media Hub<br />Facebook can and should be integrated with your other existing digital and social media content,...
CreatePoliciesfor Academic Staff, Faculty & Students<br />Create Processes & Workflows for Teams PR, Marketing, Communicat...
Some Higher Ed institutions are using Facebook in novel ways for * Emergency Communications * <br />Event / Planning Chang...
Advertising – place highly targeted Ads on facebook<br />Mobile – geo-aware “Check ins” via facebook<br />Games – virtual ...
Facebook “Insights” Metrics<br />Susan Beebe © 2010 - All rights reserved.<br />21<br />
Email  Susan@SusanBeebe.com<br />Phone  (585) 750-1949<br />Blog     http://SusanBeebe.com<br />Twitter  @SusanBeebe<b...
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Facebook For Higher Education

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This presentation is an executive summary for higher education management regarding Social Media; particularly, it is focused on Facebook (per my higher ed client's request).

Please contact me via email (susan@susanbeebe.com) if you wish to discuss this presentation and/or social media for your University, College, Business or Non-Profit.

Susan Beebe © 2010 - All rights reserved.

Published in: Education, Technology, Business
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  • Very well drafted presentation, this will really widen the spectrum of Facebook users and of course the scope of Facebook that people think for Social activities only. Thanks Susan! :)
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  • thanks for posting your presentation I'll check it I'm currently working on my thesis about groups on facebook
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  • Glad I found this. Thank you for sharing
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  • Great, so glad you had such a great turnout - that is terrific!! And yes, we definitely should do an event together!

    Wed morning I will be presenting part 2 of 3 in the Henrietta Chamber of Commerce's series on 'Social Media for Business' (Strategy segment). Come join us! It's at the DoubleTree Hotel in the grand ball room at 7:30am (full breakfast). Sign up here: http://hccsm4biz3.eventbrite.com/

    Cheers!
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  • It went very well. They said I drew the most people that they've had at an event. We talked about doing another in the future and your name came up associated with the series for Henrietta. So perhaps we can team up together. Will let you know. I should probably upload my presentation here, huh?
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Transcript of "Facebook For Higher Education"

  1. 1. facebookforHigher Education<br />Presented by - Susan M. Beebe<br />For: name omitted for client privacyMarch 11, 2010<br />
  2. 2. Purpose: Executive Summary of Facebook<br />Industry: Higher Education<br />Audience: Campus PR/MarCom Executives<br />Duration: 1 hour<br />Content Tags: Higher Education, College, University, Academia, social media, Facebook, Fan, Page, Stats, PR, News, Emergency, Communications, Marketing, Alumni, Student, Engagement, Policy, Planning, Strategy, Mobile, Emerging Technology, Trends, Best Practices .<br />Author: Susan Beebe<br />Presentation - Overview<br />Susan Beebe © 2010 - All rights reserved.<br />2<br />
  3. 3. Speaker– Susan BeebeIntroduction<br />Founder – Social Media Club “Education Connection” http://SMCEDU.org<br />Co-Founder – Social Media Club – Rochester (2008) <br />Advisor to Startups in CA & NY (RIT University eMBAs)<br />Published Author – Project Management (Best Practices)<br />Certified Microsoft Engineer (MCSE) & Global Project Mgr. (PMP)<br />Entrepreneur – Launched IT Consultancy (1996)<br />UCLA Law Grad (1992) andCalPoly University – (Comp. Sci.)<br />Susan Beebe © 2010 - All rights reserved.<br />3<br />
  4. 4. Business “Pages” Profiles<br />History, Stats, Growth Trends<br />Usage – Market Data <br />Great ideas for Higher Education<br />Examples from other Schools<br />Integrated Marketing Options<br />Best Practices & Tips<br />Facebook PlatformOverview<br />Susan Beebe © 2010 - All rights reserved.<br />4<br />
  5. 5. Pages allow local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a “fan” of a business or organization in the same way they interact with other facebook user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.<br />Facebook *Pages*<br />Susan Beebe © 2010 - All rights reserved.<br />5<br />
  6. 6. February 2004Mark Zuckerbergand co-founders launched Facebook from their Harvard dorm room<br /> 6 years ago<br />History<br />Susan Beebe © 2010 - All rights reserved.<br />6<br />
  7. 7. Facebook now has more than 400 million active users,up from only 50 million as recently as 2007. April, 2009 - 200 million<br />Stats<br />Susan Beebe © 2010 - All rights reserved.<br />7<br />
  8. 8. Susan Beebe © 2010 - All rights reserved.<br />8<br />
  9. 9. Susan Beebe © 2010 - All rights reserved.<br />9<br />
  10. 10. Susan Beebe © 2010 - All rights reserved.<br />10<br />
  11. 11. “People that use Facebook on theirmobiledevices are twicemore active on Facebook than non-mobile users.”- Facebook <br />Facebook Mobile<br />Susan Beebe © 2010 - All rights reserved.<br />11<br />
  12. 12. Susan Beebe © 2010 - All rights reserved.<br />12<br />
  13. 13. Susan Beebe © 2010 - All rights reserved.<br />13<br />
  14. 14. Facebook Company Figures<br />More than 400 millionactive users<br />50% of our active users log on to Facebook in any given day<br />More than 35 million users update their status each day<br />More than 60 million status updates posted each day<br />More than 3 billion photosuploaded to the site each month<br />More than 5 billion pieces ofcontent(web links, news stories, blog posts, notes, photo albums, etc.) shared each week<br />More than 3.5 million eventscreated each month<br />More than 3 million active Pageson Facebook<br />More than 1.5 million local businesses have active Pages on Facebook<br />More than 20 million people become fans of Pages each day<br />Pages have created more than 5.3 billionfans<br /> Facebook 2010 Stats<br />Susan Beebe © 2010 - All rights reserved.<br />14<br />
  15. 15. Susan Beebe © 2010 - All rights reserved.<br />15<br />
  16. 16. Enrollment – Student Recruitment<br />Alumni Relations<br />Sports Programs<br />Events Management<br />Promotions, Contests, Special events<br />Campus Life <br />Emergency Communications<br />Higher Education Customer Engagement Ideas<br />Susan Beebe © 2010 - All rights reserved.<br />16<br />
  17. 17. Facebook – Media Hub<br />Facebook can and should be integrated with your other existing digital and social media content, e.g. Blogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research, etc.<br />Drive traffic to your Facebook site – let users Discovery your other sites too. Connect / Engage.<br />Use tools to “automate” integration on your Page (RSS feeds, twitter updates, flickr photos, YouTube videos, etc)<br />Susan Beebe © 2010 - All rights reserved.<br />17<br />
  18. 18. CreatePoliciesfor Academic Staff, Faculty & Students<br />Create Processes & Workflows for Teams PR, Marketing, Communications and Emergency messaging. <br />Have a plan in place for any “online” PR event - including negative and positive events happening in real-time. Do you leverage GOOD news as effectively as managing BAD news?)<br />Culture permeates throughout your social web presence <br />Unify messaging & consistency “Voice” across all sites.<br />Social Media requiresPolicy & Processes to Succeed!<br />Susan Beebe © 2010 - All rights reserved.<br />18<br />
  19. 19. Some Higher Ed institutions are using Facebook in novel ways for * Emergency Communications * <br />Event / Planning Changes<br />IT Systems – outages, upgrades, etc<br />Weather impacts<br />Power outages<br />Facebook is a quick way to get the word out<br />Students read your content and share with friends!<br />Facebook - EmergencyCommunication Central<br />Susan Beebe © 2010 - All rights reserved.<br />19<br />
  20. 20. Advertising – place highly targeted Ads on facebook<br />Mobile – geo-aware “Check ins” via facebook<br />Games – virtual economy “cash” “prizes” <br />YouTube – semi-live events. Campus leaders “take your questions” answer back via Video<br />YouTube – M.I.T. “Free Online Courses”<br />Streaming Events – like the “Oscars”<br />Real-time News – CNN President Jon Klein  <br />Emerging Opportunities<br />Susan Beebe © 2010 - All rights reserved.<br />20<br />
  21. 21. Facebook “Insights” Metrics<br />Susan Beebe © 2010 - All rights reserved.<br />21<br />
  22. 22. Email  Susan@SusanBeebe.com<br />Phone  (585) 750-1949<br />Blog  http://SusanBeebe.com<br />Twitter  @SusanBeebe<br />Also on LinkedIn, Facebook, Skype, etc. search for “SusanBeebe”<br />Questions?<br />Susan Beebe © 2010 - All rights reserved.<br />22<br />
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