Gaining a Competitive Edge in a High Tech World


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I recently spoke at SHRM's Work-Flex Conference in Chicago (Oct 2012) and gave my presentation on this topic.

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  • Technology is changing how we communicate with family, friends, and co-workers. It’s changing how we do life and work. It’s changing how we do business.It’s time to jump on the competitive edge
  • The New Workplace New Technologies and new generations of mobile
  • Today’s workers meet, share, discover and get work done via Technology!They expect to be able to incorporate the same technologies they use in their personal lives into their work lives.People used to go to work > Now, work goes to people – Whatever needs to get done, anytime, anyplace on a multitude of devices
  • *According to comScore smartphone ownership in U.S. alone reached 110 million by May 2012. According to Nielsen 54% of all US cell phone users have smartphones.*Individuals bringing their own smartphones to work will account for 62% of business use smartphones in 2012*Within six years
  • *Employees now give Telecommuting and Flexible Work Hours> a 7.7 out of 10 for contribution to job satisfactionTechnology is playing a KEY role in allowing us to implement these. Taken from IBM’s “The New Workplace” Study – The reward for incorporating technology / along with telecommuting & work/flex: Business growth through innovationReduced costs and increase efficiencyProductivity growth through collaboration and interconnectivity
  • EMPLOYEE ENGAGEMENT:Employers are looking for ways to create greater engagement with their employeesLoss productivity of disengaged employees COSTS US Economy 370 billion annuallyb. Each engaged employee >>>>> saves company 5% or moreThe debate of loss productivity due to technology:
  • There is an emergence of Tech Trends coming on the scene:(Doximity, IBM, Oracle,, Chatter)That are incorporating social media systems designed :> boost workplace productivity> encourage greater connectivity> provide real-time collaborationAt a time when we’re trying to squeeze more productivity from our workers who are:1. working in cubicles2. taxis3. hotel rooms4. at homeThere is a definite need for social technology to help usa. remain engagedb. share ideasThis is becoming mainstream. Requires us to think differently, creatively.
  • Employees are using these technologies to: 1. Carry out time sensitive products 2. create global online communities with co-workers/consultants 3. with over 2700 employeesOutcome:They understand that Social Tools have helped them: 1. Build Relationships 2. Improve Product Development time 3. Improve their brand
  • We’ve looked at ways companies are incorporating technology to improve communication. Let’s look at how this integrates with work-flex:Technology provides a means to : telework, work virtually, work from homeGEN Y – has greater intuitive comfort w/remote working and flexible scheduling. They don’t see the dividing line between work – life.They want them combined.
  • Companies that have a STRONG work – life balance worked into their culture > Are positioning themselves for success!OUTCOMES: Makes for lower turnoverHappier employeesCreates a culture of TRUSTEmployees are more productive – over the long term
  • CASE STUDY: FacebookAccording to Glassdoor’s 2011 - 25 Best Co’s to work for studyFacebook came in ranking at #7 With: On-site laundryUnique food services / array of choicesOn-site childcareMotto: “Helping Employees bring more of their life – to work”
  • Offering flexible scheduling is one of the MOST EFFECTIVE WAYS of: Improving Employee RetentionEXAMPLE: ME with Harris SecurityTechnology is KEY in implementationThe more liberal companies can be in letting employees pic: a. scheduled work times b. work from home options c. leverage technology to work from anywhereThe more aggressive we become in these options
  • EXAMPLE: The MITRE Corporation – Bedford, MaineEmployees 7,000 + scientists and engineersON WEBSITE: “Employees can adjust their hours around their children’s schedules”FANTASTIC company brand strategy around their culture, for getting the BEST candidatesThey were also on top of Glassdoor’s Top: 25 companies for work/life balance
  • We’ve seen how email consumes our time.Co’s are looking to Internal & External communications to engage and stay connected with employees 1) send out new press releases2) corporate announcements3) Internal blogs on new products and servicesSome companies are doing away with email and using text messaging to keep their employees informed. In a recent survey (Tomorrow’s Workforce Report) it was revealed that ………> Employees and employers are seeing social tools as part of their everyday lives.Survey questioned 870 employers and candidates. Here’s what they found (next slide)
  • Training is crucial. Some of us see this wave of the future coming (when it’s actually already here)And are terrified simply out of lack of knowledge. It starts at the top. Once we’re able to learn the importance it can have in ourOrganizations and how to incorporate, we’ll have the trickle down effect.
  • Internal and External Networks and Technology are infiltrating every facet of our personal and work lives. They’re merging!HR and Business Professionals are struggling to understand it’s impact and how to make it fit into our business cultures. Some feel it’s a threat to our : a. productivity b. security c. business culturesWould IBM create something to incorporate into our organizations that wasn’t secure?It can be overwhelming in the beginning. It all comes back to expanding our knowledge in these areas and how others are seeing great success incorporating it.
  • In the 2012 “Harris Interactive” Study it was found: 1. More than 89% employees work using personal mobile devices2. Increasing # of them working virtually or working from homeInstead of seeing these as liabilities:We should instead: 1. Embrace them 2. Learn more about them 3. See how they can advance our current business initiatives
  • Millenials are now making up 73% of our WorkforceGenerational Diversity is nothing new. We all currently have: a. Traditionalistsb. Boomersc. X’ersd. Y’s (Millenials)Co-existing in our organizations. It’s a tough juggle for sure. We’re all sharing the same space. Making it difficult to balance:How we engage themHow we recruit and retain themHow we communicate with themHow we incorporate the use of technology
  • Millenial’s are now outnumbering their Boomer parents in the workforce.They are the driving factor in how our communications are changing – through the use of : a. Social Media and Social Tools b. Mobile c. Technology AdoptionNOTE: These kids grew up with itunes, gaming and personal computers
  • These communication methods we used in 2000. Cell phones weren’t used that much and no one could afford texting. BTW, I worked for one of the first Mobile Communications company back in the 80’s. GTE Mobilenet in Houston TX. I couldn’t really even afford to have a mobile phone. Remember these kinds of communications?Are you still using a Fax machine?
  • We’re still using Email, but that’s slowly going away. I CAN’T WAIT!Co’s are diving into new ways of staying connected: a. micro-blogging platformsb. internal social networks and groupsc. external social platformsd. internal instant msg servicese. web conferencing(Google hangouts – that can be recorded for later playback) >>>>> METhese are private and secure tools to reach employees that suite their: Lifestyles and Interests
  • EXAMPLE: One Fortune 500 Company designed their own Internal Social NetworkStarted out: non-work sharing Group about pets (common interests)a. posted pics of pets, activity, calendars, wrote blogsResult? Increased satisfaction with employees – an overall satisfying culture and work environmentSince launching: 1.they’ve created empl. Profiles for greater connectivity / work groups of virtual teams / posting questions/ sharing infoThey’ve seen increase in contingent workers since beg of recession and technology is one of the reasons.
  • * Employees no longer have to be in same location to feel connected.* Technology allows us to feel a part of the team even if we’re a million miles away2012 IBM CEO Study cites:Collaboration as #1 SKILL they were looking for in employees, with More than 75% saying it was criticalSOCIAL Collaboration – let’s usFind people fasterLearn how to do something / get answers in faster & dynamic wayGreat for effective team mgt across departments or regions
  • Cool Tools for HRYou can find these on my blog or SlideShare.
  • Mobile services
  • HR is starting to see the value of incorporating social technology.In fact, companies cutting out email and time spent tracking down employeesAre seeing a 20 – 25 % savings by using social technology.Let’s look at how HR is adopting social (see above)I recently took several reports from SHRM and others and created an infographic to visually show us this adoption. (it can be found on website)Summing this up: Social Technology will only succeed if it becomes part of our daily culture and workflow with a a. proper strategyb. proper trainingc. participation from ManagementIt must be LEADER - driven
  • IT takes an overall : a. change of mindsetb. behavior and culture shiftc. willingness to shared. an open communication strategyWhich can all produce amazing results. It’s not just thinking in terms of having a SOCIAL MEDIA MARKETING one-timeCampaign. It’s a cultural shift. Let’s review (see points on slide)
  • It may take years to build a culture of openness and trust across our organizations.But the folks (that’s you) that can accomplish the transformation will not only reap the benefits from social technology – You’ll find that you’ll become:a. quicker on your feetb. more creativec. more adaptable of absorbing, acting on and implementing new ideasAnd you’ll create a workforce that will in turn follow suite.You’ll have a happier, healthier culture and workforce and maintain a cutting edge.
  • Gaining a Competitive Edge in a High Tech World

    1. 1. Gaining aCompetitive Edge in a High Tech World Susan Avello – Oct. 24, 2012
    2. 2. Technology has changed the way…….. We do LIFE and WORK If organizations ignore the newest technological tools, they’ll miss out on a MAJOR competitive advantage. 2
    3. 3. The Future Workplace 3
    4. 4. The New Workplace Cloud Computing Collaboration Mobile Technology 4
    5. 5. Traditional Workplace According to Merriam-Webster Dictionary “A place (shop or factory) where Work is done.” 5
    6. 6. Today’s Workplace A virtual and / or physical environment, characterized by connections, collaboration and user choice, that enables the worker to be more agile and perform activities anywhere, anytime – ultimately creating greater enterprise value. 6
    7. 7. The times , they are a-changing! 7
    8. 8. 8
    9. 9. 9
    10. 10. 10
    11. 11. To the tune Of $370BILLION Annually 11
    12. 12. TheREALtime-waster is……. 12
    13. 13. Forward Thinking 13
    14. 14. Technology & Work-Life Flex 14
    15. 15. Positioning for success 15
    16. 16. 16
    17. 17. Technology is KEY 17
    18. 18. 18
    19. 19. 19
    20. 20. Social Collaboration: Internal and External 20
    21. 21. The social workplace“Tomorrow’s Workforce” Report Surveyed 870 Employers and Candidates on Social Tools in Workplace  19.7% of Job Seekers would not take a job  HALF of those survey (435) use for personal reasons  44% Employers believe it improves retention  1/3 currently allow them at work  43.2% allow limited access to social tools  23.7% don’t understand how to incorporate it 21
    22. 22. Technology and HR 22
    23. 23. Embrace ………. The change 23
    24. 24. The NEW Workforce Generational Diversity and the Millennial’s Millenial’s will make up 75% of the workforce by 2012 24
    25. 25. Millenial’s (born 1984-2004) now outnumber their Boomer Parents In the workforce 25
    26. 26. 26
    27. 27. Workplace communication methods Internal and External Communication Tools 27
    28. 28. 28
    29. 29. Internal networks 29
    30. 30. Teamwork and Collaboration Social collaboration tools / software – 600 million $ industry 2010 Est. to reach 6.4 billion $ by 2016 30
    31. 31. 31
    32. 32. 32
    33. 33. The age of Mobile Allowing for greater work/flex 33
    34. 34. HR’s adoption to the social workplace 34
    35. 35. So what’s the payoff? Technology, Work-Flex, Innovation • Powerful tools / not time wasters • Raises productivity • Key in attraction and retention • Shifting how we do business • Key components that drive innovation and growth 35
    36. 36. Social / Technology in the Workplace will succeed If it becomes part of the daily culture and workflow CULTURE shift Strategy Training Participation from Mgmt 36