What is luxury

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What is luxury?...it is time to consider what we understand as luxury. Trends are changing and we have to adapt.

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What is luxury

  1. What is Luxury ?豪華な роскошь 豪華 1
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  4. • The word “Luxury” has: • 570.000.000 results in 0,20 seconds• Is everything luxury ??? If not , what is it ???• Could it be noise?? Is the noise trying to tell us something? 4
  5. Does the story go like this ?In New York ? 5
  6. Does the story go like this ?Or like this In New York ? ?Human attachment makes it unique…. 6
  7. 1 Recession 2Technology 3 Globalization• Luxury must regain its connection to the human. 7
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  12. Brand 12
  13. Motive Story Trajectory 13
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  15. We must EVOLVE the meaning of luxury, if it is to have meaning going forward… we must ENGAGE : Humans Involvement Authenticity Sustainability Knowledge 15
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  46. Conclusions … 46
  47. • You Tube Video: http://youtu.be/-I4zuf1ks38 Mrs. Stefania Saviolo Director, MAFED- SDA Bocconi LUXURY CONSUMER INSIGHT• Conclusions from the Luxury consumers behavior in PR China, Italy and United States. 47
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  49. Susanapuigmarti@yahoo.es Susana Puigmartí Cansick Master Title in Marketing. Exe MBA. Degree in Negotiation. Ecole Hôtelière Les Roches

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