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What is luxury

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What is luxury?...it is time to consider what we understand as luxury. Trends are changing and we have to adapt.

What is luxury?...it is time to consider what we understand as luxury. Trends are changing and we have to adapt.

Published in Travel , Business , Technology
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  • 1. What is Luxury ?豪華な роскошь 豪華 1
  • 2. •••• 2
  • 3. ••• 3
  • 4. • The word “Luxury” has: • 570.000.000 results in 0,20 seconds• Is everything luxury ??? If not , what is it ???• Could it be noise?? Is the noise trying to tell us something? 4
  • 5. Does the story go like this ?In New York ? 5
  • 6. Does the story go like this ?Or like this In New York ? ?Human attachment makes it unique…. 6
  • 7. 1 Recession 2Technology 3 Globalization• Luxury must regain its connection to the human. 7
  • 8. 1 8
  • 9. 2 9
  • 10. 3 10
  • 11. 11
  • 12. Brand 12
  • 13. Motive Story Trajectory 13
  • 14. 14
  • 15. We must EVOLVE the meaning of luxury, if it is to have meaning going forward… we must ENGAGE : Humans Involvement Authenticity Sustainability Knowledge 15
  • 16. 12 4 3 16
  • 17. 1 17
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  • 25. 2 25
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  • 39. 4 39
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  • 46. Conclusions … 46
  • 47. • You Tube Video: http://youtu.be/-I4zuf1ks38 Mrs. Stefania Saviolo Director, MAFED- SDA Bocconi LUXURY CONSUMER INSIGHT• Conclusions from the Luxury consumers behavior in PR China, Italy and United States. 47
  • 48. 48
  • 49. Susanapuigmarti@yahoo.es Susana Puigmartí Cansick Master Title in Marketing. Exe MBA. Degree in Negotiation. Ecole Hôtelière Les Roches