“That’s good that”QR codes and Swansea University      Elen Wyn Davies and Chris Hall         Information Services & Syste...
Have you scanned a QR code before?1. Yes                       33%   33%   33%2. No3. What’s a QR code?                   ...
Have you created a QR code before?1. Yes                     33%   33%   33%2. No3. I wouldn’t know   where to start!     ...
What are QR (Quick response) codes?• A Quick Response code is basically a type of barcode  which is readable by any camera...
QR code videoSearch for “QR Codes by Common Craft”
How do I use them?• Firstly   you need to download an app to your phone                                         QR Droid  ...
Swansea University Library – QR codes on the catalogue
How to I create them?• Ask yourself this first?“Why do I want to use them and what added value does it have to what I am p...
QR code generatorsqrcode.kaywa.com                       qrstuff.com              goo.gl
Make QR codes interesting      insert pictures and logos http://mashable.com/2011/04/18/qr-code-design-tips/
Top tips for using QR codes• Content first (what are you going to link to)• Mobile friendly content• The longer the URL th...
QR codes for promotionHow is Swansea University library using them
Promoting academic research            Linked to online video
Elen Wyn Davies – Information   Chris Hall – InformationServices & Systems              Services & Systems01792 513389    ...
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QR Codes for Marketing

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QR Codes for Marketing

  1. 1. “That’s good that”QR codes and Swansea University Elen Wyn Davies and Chris Hall Information Services & Systems November 2011
  2. 2. Have you scanned a QR code before?1. Yes 33% 33% 33%2. No3. What’s a QR code? 1 2 3
  3. 3. Have you created a QR code before?1. Yes 33% 33% 33%2. No3. I wouldn’t know where to start! 1 2 3
  4. 4. What are QR (Quick response) codes?• A Quick Response code is basically a type of barcode which is readable by any camera-enabled smart phone• They are typically seen as a white square with black geometric shapes• Users point their phones at the QR code, scan it, and are then taken to the end data. This could be text, a website, a YouTube video, a podcast…
  5. 5. QR code videoSearch for “QR Codes by Common Craft”
  6. 6. How do I use them?• Firstly you need to download an app to your phone QR Droid QR Reader
  7. 7. Swansea University Library – QR codes on the catalogue
  8. 8. How to I create them?• Ask yourself this first?“Why do I want to use them and what added value does it have to what I am promoting?”
  9. 9. QR code generatorsqrcode.kaywa.com qrstuff.com goo.gl
  10. 10. Make QR codes interesting insert pictures and logos http://mashable.com/2011/04/18/qr-code-design-tips/
  11. 11. Top tips for using QR codes• Content first (what are you going to link to)• Mobile friendly content• The longer the URL the more complicated the QR code• Location, location, location• What’s the point? – is there added value for the end user?
  12. 12. QR codes for promotionHow is Swansea University library using them
  13. 13. Promoting academic research Linked to online video
  14. 14. Elen Wyn Davies – Information Chris Hall – InformationServices & Systems Services & Systems01792 513389 01792 513473e.w.davies@swansea.ac.uk c.hall@swansea.ac.uk@Benfelen @chris_hall
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