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Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
Closing Session: World Usability Day
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Closing Session: World Usability Day

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This is the closing session of World Usability Day 2009, Steve Kaneko and Surya Vanka explain why this is the beginning of a new golden age of design. This is the section presented by Surya.

This is the closing session of World Usability Day 2009, Steve Kaneko and Surya Vanka explain why this is the beginning of a new golden age of design. This is the section presented by Surya.

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  • 1. Crisis as Catalyst
    The Power of Design to Change the World
    Steve Kaneko, Partner UX Director
    Surya Vanka, Principal UX Manager
    Microsoft Corporation
  • 2. change blindness: people often fail to see a change in their surroundings because their attention is elsewhere
  • 3. it is easy to miss something that you are not looking for
  • 4. design mind
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. 29 october 1929
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. designer shoes
    designer jeans
    designer toilet
    design thinking
    designer babies
    designer kitchens
    leadership by design
    designer dogs
    designer homes
    designer soda
    the age of design
    designer ceo
    design dreams
    designer
    designer glasses
    designer lamps
    designer genes
    design thinking
    designer mouse
    designer vodka
    raise design IQ
  • 34.
  • 35. $265
    $39.99
  • 36. 1985: Windows 1.0
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. The value of design has changed...
    Critical
    Luxury
    2008
    2007
    2006
    2005
    2004
    2002
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    2009
  • 45. the lifecycle of technology products
    Technology Product Lifecycle
    MARKET STABILIZATION
    noon
    MARKET CREATION
    MARKET EXPANSION
    sunrise
    sunset
    Thanks to ZIBA Design and Sony’s “Digital Dreams: The Work of the Sony Design Center” by Paul Kunkel
  • 46. Product
    Innovation
    functionality
    manufacturability
    configuration
    productization
    narrative
    theme
    style
    metaphor
    behavior
    ambience
    Experience
    Innovation
    Technology
    Innovation
    efficacy
    feasibility
    science
    the lifecycle of technology products
    Technology Product Lifecycle
    MARKET STABILIZATION
    noon
    MARKET CREATION
    MARKET EXPANSION
    sunrise
    sunset
    MARKET EXHAUSTION
    MARKET INITIATION
    Thanks to ZIBA Design and Sony’s “Digital Dreams: The Work of the Sony Design Center” by Paul Kunkel
  • 47. Loyalty
  • 48. Trust
  • 49. Amount spent annually on TV advertising:
    $90 Billion
    TV In The Dark, Bryan Keefer, Columbia Journalism Review, 2007
  • 50. Only 40% of consumers have any positive opinion on advertising
  • 51. Only 22% of advertisers believe that TV ads are effective
  • 52. Only 6% of consumers say they believe ads
  • 53. Power Shift
    Economy of Choice
    Complex markets
    Global markets
    Cynical Consumers
    Intrinsic Value
    Economy of Scale
    Simple markets
    National markets
    Opportunistic
    Extrinsic Value
    >
    >
    >
    >
    >
    Patrick Whitney, Illinois Institute of Design, Chicago
  • 54. Producers were powerful
  • 55. Consumers are powerful
  • 56. Markets of one
  • 57. menu commands in Word over time
    272
    257
    238
    205
    complexity
    109
    112
    97
    81
    49
    49
    Word
    1.0
    Word
    1.1
    Word
    2.0
    Word
    6.0
    Word
    95
    Word
    97
    Word
    2000
    Word
    2002
    Word
    2003
  • 58. 200+
    NUMBER OF PRODUCTS WE RELEASED LAST YEAR
    pace
  • 59. 1,000,000,000+
    NUMBER OF USERS OF WINDOWS IN THE NEXT DECADE
    scale
  • 60. diversity
    130+
    NUMBER OF LANGUAGES SUPPORTED BY WINDOWS
  • 61. ~650,000
    NUMBER OF SOFTWARE COMPANIES WORLDWIDE WHO BUILD PRODUCTS THAT RUN ON WINDOWS
    partnering
  • 62. collaboration
    360+
    NUMBER OF INTERNAL PRODUCT DEVELOPMENT TEAMS
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. technology innovations are successfully mastering complexity
  • 68. the real innovation challenge today is to master simplicity
  • 69. wicked problems
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80. Deductive
  • 81. Inductive
  • 82. Abductive
  • 83. people first
  • 84. experimentalism
  • 85. optimism
  • 86. Collaboration
  • 87. Observation
  • 88. Integrative
  • 89. Laseau’s Funnel
    Laseau 1980
  • 90.
  • 91.
  • 92. Divergent and convergent thinking
    Brainstorms
    Focus Groups
    Storyboards
    Ethnography
    Market Analysis
    Personas
    Scenarios
    Prototypes
    Iteration
    Visuals
    Comps
    BuiltProduct
    DetailedSpecs
    Understand Envision Specify Implement
  • 93.
  • 94. 1.
    you can’t know the tiger until you live in the jungle
  • 95. Living with Windows
  • 96. 2.
    gathering deep user evidence
  • 97. 1.2 billion
    DATA SESSIONS COLLECTED
    1.8 million
    SESSIONS PER DAY
    352 million
    COMMAND BAR CLICKS (IN LAST 90 DAYS)
  • 98. 3.
    understanding intimacy & scale
  • 99. Scaled Intimacy
    Monty Hammontree & Dennis Wixon, Microsoft User Research
  • 100.
  • 101. 4.
    creating rich
    evocative models
  • 102.
  • 103.
  • 104. 5.
    building virtuous feedback loops
  • 105.
  • 106. 6.
    co-creating
  • 107.
  • 108.
  • 109. 7.
    validating with user data but leading with design vision
  • 110.
  • 111.
  • 112. 8.
    failing fast
  • 113.
  • 114. 9.
    inventing new paradigms
  • 115.
  • 116.
  • 117.
  • 118.
  • 119. 10.
    knowing simplicity is
    hard but worth striving for
  • 120.
  • 121.
  • 122. use
    find
    and
    use and find
  • 123.
  • 124.
  • 125.
  • 126. 11.
    measuring experiences
  • 127.
  • 128. designers
    engineers
  • 129. Design
    Hero
  • 130. Team
    Hero
  • 131. wireframes
    envision boldly
    genius > coach
    design thinking
    keeping the problem alive
    give it away
    ego / no ego
    deferring judgment
    doing > facilitating
    open it up
    courage + conviction
    release team creativity
    prototyping
    mapping
    sfe
    creative thinking spaces
    design charettes
    macro + micro
    storytelling
    fail fast
    raise design IQ
  • 132. “Business people don’t just need to understand designers better – they need to become designers“
    - RogerMartin
  • 133. innovation in the design of the culture can be far more impactful than just innovation of products and services
  • 134. d
    D
  • 135. Sabine Junginger, Lancaster University, 2007
  • 136. the age of wicked problems
  • 137.
  • 138. United Press Services, Tom Toles 2009
  • 139. United Press Services, Tony Auth 2009
  • 140. the age of great opportunity
  • 141. “If you’re not busy being born,
    you’re busy dying.”

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