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Closing Session: World Usability Day
 

Closing Session: World Usability Day

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This is the closing session of World Usability Day 2009, Steve Kaneko and Surya Vanka explain why this is the beginning of a new golden age of design. This is the section presented by Surya.

This is the closing session of World Usability Day 2009, Steve Kaneko and Surya Vanka explain why this is the beginning of a new golden age of design. This is the section presented by Surya.

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    Closing Session: World Usability Day Closing Session: World Usability Day Presentation Transcript

    • Crisis as Catalyst
      The Power of Design to Change the World
      Steve Kaneko, Partner UX Director
      Surya Vanka, Principal UX Manager
      Microsoft Corporation
    • change blindness: people often fail to see a change in their surroundings because their attention is elsewhere
    • it is easy to miss something that you are not looking for
    • design mind
    • 29 october 1929
    • designer shoes
      designer jeans
      designer toilet
      design thinking
      designer babies
      designer kitchens
      leadership by design
      designer dogs
      designer homes
      designer soda
      the age of design
      designer ceo
      design dreams
      designer
      designer glasses
      designer lamps
      designer genes
      design thinking
      designer mouse
      designer vodka
      raise design IQ
    • $265
      $39.99
    • 1985: Windows 1.0
    • The value of design has changed...
      Critical
      Luxury
      2008
      2007
      2006
      2005
      2004
      2002
      2000
      1999
      1998
      1997
      1996
      1995
      1994
      1993
      2009
    • the lifecycle of technology products
      Technology Product Lifecycle
      MARKET STABILIZATION
      noon
      MARKET CREATION
      MARKET EXPANSION
      sunrise
      sunset
      Thanks to ZIBA Design and Sony’s “Digital Dreams: The Work of the Sony Design Center” by Paul Kunkel
    • Product
      Innovation
      functionality
      manufacturability
      configuration
      productization
      narrative
      theme
      style
      metaphor
      behavior
      ambience
      Experience
      Innovation
      Technology
      Innovation
      efficacy
      feasibility
      science
      the lifecycle of technology products
      Technology Product Lifecycle
      MARKET STABILIZATION
      noon
      MARKET CREATION
      MARKET EXPANSION
      sunrise
      sunset
      MARKET EXHAUSTION
      MARKET INITIATION
      Thanks to ZIBA Design and Sony’s “Digital Dreams: The Work of the Sony Design Center” by Paul Kunkel
    • Loyalty
    • Trust
    • Amount spent annually on TV advertising:
      $90 Billion
      TV In The Dark, Bryan Keefer, Columbia Journalism Review, 2007
    • Only 40% of consumers have any positive opinion on advertising
    • Only 22% of advertisers believe that TV ads are effective
    • Only 6% of consumers say they believe ads
    • Power Shift
      Economy of Choice
      Complex markets
      Global markets
      Cynical Consumers
      Intrinsic Value
      Economy of Scale
      Simple markets
      National markets
      Opportunistic
      Extrinsic Value
      >
      >
      >
      >
      >
      Patrick Whitney, Illinois Institute of Design, Chicago
    • Producers were powerful
    • Consumers are powerful
    • Markets of one
    • menu commands in Word over time
      272
      257
      238
      205
      complexity
      109
      112
      97
      81
      49
      49
      Word
      1.0
      Word
      1.1
      Word
      2.0
      Word
      6.0
      Word
      95
      Word
      97
      Word
      2000
      Word
      2002
      Word
      2003
    • 200+
      NUMBER OF PRODUCTS WE RELEASED LAST YEAR
      pace
    • 1,000,000,000+
      NUMBER OF USERS OF WINDOWS IN THE NEXT DECADE
      scale
    • diversity
      130+
      NUMBER OF LANGUAGES SUPPORTED BY WINDOWS
    • ~650,000
      NUMBER OF SOFTWARE COMPANIES WORLDWIDE WHO BUILD PRODUCTS THAT RUN ON WINDOWS
      partnering
    • collaboration
      360+
      NUMBER OF INTERNAL PRODUCT DEVELOPMENT TEAMS
    • technology innovations are successfully mastering complexity
    • the real innovation challenge today is to master simplicity
    • wicked problems
    • Deductive
    • Inductive
    • Abductive
    • people first
    • experimentalism
    • optimism
    • Collaboration
    • Observation
    • Integrative
    • Laseau’s Funnel
      Laseau 1980
    • Divergent and convergent thinking
      Brainstorms
      Focus Groups
      Storyboards
      Ethnography
      Market Analysis
      Personas
      Scenarios
      Prototypes
      Iteration
      Visuals
      Comps
      BuiltProduct
      DetailedSpecs
      Understand Envision Specify Implement
    • 1.
      you can’t know the tiger until you live in the jungle
    • Living with Windows
    • 2.
      gathering deep user evidence
    • 1.2 billion
      DATA SESSIONS COLLECTED
      1.8 million
      SESSIONS PER DAY
      352 million
      COMMAND BAR CLICKS (IN LAST 90 DAYS)
    • 3.
      understanding intimacy & scale
    • Scaled Intimacy
      Monty Hammontree & Dennis Wixon, Microsoft User Research
    • 4.
      creating rich
      evocative models
    • 5.
      building virtuous feedback loops
    • 6.
      co-creating
    • 7.
      validating with user data but leading with design vision
    • 8.
      failing fast
    • 9.
      inventing new paradigms
    • 10.
      knowing simplicity is
      hard but worth striving for
    • use
      find
      and
      use and find
    • 11.
      measuring experiences
    • designers
      engineers
    • Design
      Hero
    • Team
      Hero
    • wireframes
      envision boldly
      genius > coach
      design thinking
      keeping the problem alive
      give it away
      ego / no ego
      deferring judgment
      doing > facilitating
      open it up
      courage + conviction
      release team creativity
      prototyping
      mapping
      sfe
      creative thinking spaces
      design charettes
      macro + micro
      storytelling
      fail fast
      raise design IQ
    • “Business people don’t just need to understand designers better – they need to become designers“
      - RogerMartin
    • innovation in the design of the culture can be far more impactful than just innovation of products and services
    • d
      D
    • Sabine Junginger, Lancaster University, 2007
    • the age of wicked problems
    • United Press Services, Tom Toles 2009
    • United Press Services, Tony Auth 2009
    • the age of great opportunity
    • “If you’re not busy being born,
      you’re busy dying.”