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Define the term marketing Describe four marketing management philosophies Discuss the differences between sales and market orientations Describe several reasons for studying marketing 1 2 3 4 An Overview of Marketing MVS. Srinivas Rao, Associate Professor of Strategic Marketing, Member-AIMA,CGPA-UGC.
A societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging goods and services of value with others.
- Philip Kotler, 1953.
Father of Modern Marketing
Marketing - Definition T he definition emphasizes the society and its orientation.
Marketing is the process of SATISFYING THE NEEDS AND WANTS OF THE CUSTOMERS
A Set of Activities…
Aims at Needs & Focuses on Wants
History of Marketing Thought – The journey Bartering First Marketing is not economics 1800s College Courses (academics) Early 1900s 1930s First marketing theories 1960s Marketing research 1970s Becomes major business function 1980s & 1990s Focus on customer & external environment