Social Media Revolution Nuttaputch Wongreanthong @surviorx http://facebook.com/nuttaputch http://mkttwit.com/nuttaputch http://nuttaputch.wordpress.com http://www.barkandbite.net

Agenda What is Social Media Why Social Media mean to Business Social Media’s effects to Telco industry

What is Social Media

Why Social Media mean to Business

Social Media’s effects to Telco industry

First of all..

How are you Using Facebook ?

People share their memories

People share their activities

People share their thoughts

People open their farms

Or restaurants…

Even..sell and buy friends -*-

Do you know?

Businessmen jump to Facebook Not only for advertising , but building huge communities of their customer, and potential customers Branding, PR, CRM are doing on Facebook

And yes… They’re looking for their customers . Getting to know them Understand them Get Connected with them For Free…

Let me ask you again… How will you Using Facebook?

OK, we are going to meet the star…

Can you remember – where’s the first place you saw her?

Her YouTube video got 2.5 million views in the first 72 hours 103 million video views on 20 different Web sites was reached within nine days Source: wikipedia

And you know what? Millions of people using facebook and other social websites know this before TV Broadcasted and Newspaper published it !!!

‘ perfect for the Internet ’ -Los Angeles Times- Source: wikipedia

What is Social Media ?

The online technology and practices that people use to share opinions, insights, experiences and perspectives with each other Credit: David Amarno / davidarmano.com

The online technology and practices that people use to share opinions, insights, experiences and perspectives with each other

So… The key of Social Media is…

CONNECT SHARE COLLABORATE

This how the social media make your social graph.

And some people’s are like this…

And this create word of mouth ..

This is me

*This is not include - Other social site: Linkedin / Mkttwit / Ning - Lotus Connection / Lotus Blog Central

You ?

Why social media mean to business ?

Impression?

Consumer’s impression of companies / brands present in new media… 78% Feel Stronger connection 68% Feel better served 74% More positive image 70% More willing to engage Source: 2009 Cone Consumer New Media Study

And these are why brands go to Social Media

That’s where the people are More than 250 million people on facebook Twitter user jump from 5M to 22M in 5 months We are not talking about YouTube, etc - yet

More than 250 million people on facebook

Twitter user jump from 5M to 22M in 5 months

We are not talking about YouTube, etc - yet

The people prefer word of mouth Bombarded by ads every single day Consumers are getting more skeptical and desensitized. Who would they trust ? Whose words are more valuable ?

It can get you a higher ROI Social media marketing generally requires little investment but the returns are substantial Dell make more than 3 million $ through Twitter Account

It can help you build relationships with customers Consumers no longer want to know you as a corporation. They want you to be human . They want you to know them as a friend and they want to be involved Many sought the help of social media to keep in touch with customers to build awareness, exposure and a long term relationship

It can help you understand a specific community Observe what people are sharing and talking about. Quickly contain any negative vibe, make improvements and turn the situation around. Update on what attracts your consumers in a specific community and grab opportunities that come with it.

Observe what people are sharing and talking about.

Quickly contain any negative vibe, make improvements and turn the situation around.

Update on what attracts your consumers in a specific community and grab opportunities that come with it.

That’s Why ….

@HTCthailand @DellThailand @HPThailand @sansiriplc @boonthavorn @dtac_feelgoood @singha_beer @pepsi_af @WeLoveFuji @cpallnews @centralnews @piyavate And more….

Are you there ?

Social Media’s effects to Telecom industry

Social networking Web sites and services have become primary communication media for a new generation of digitally aware consumers, competing with traditional telecommunications (Telcos) for "share of voice”

Changes of online activities

Changes of business model

Changes of spending

With better, cheaper technologies and greater use of broadband, the Internet, and wireless networks, “Over the Top” (OTT) providers, such as social networking sites, are becoming ever-more viable platforms for communication services – and consumers are responding eagerly

The situation is..

This world is changing . And you cannot stop it

Are you connected?

Or….

Q&A

Thank you