Survey Analytics President Andrew Jeavons takes you through some recent findings in the world of psychology and challenges the market research status quo.
The assumption underpinning the standard market research operating procedure of directed recall is that we can reach into our experiences and retrieve complex information. But is that true?
Smartphones present an opportunity for capturing feedback at the Point of Emotion (POE), the point in time when a consumer is using a product, both through smartphone surveys and passive data collection.
Clipping is a handy way to collect important slides you want to go back to later.