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SoLoMo in Market Research
SoLoMo in Market Research
SoLoMo in Market Research
SoLoMo in Market Research
SoLoMo in Market Research
SoLoMo in Market Research
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SoLoMo in Market Research

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  • 1. SOLOMO: HOW SOCIAL MEDIA, LOCALIZATION, & MOBILE ARE REDEFINING MARKETING INSIGHTS Andrew Jeavons Charlie Rader President, Survey Analytics Digital Insights Tools Leader, Procter & Gamble Moderated by Lenny Murphy Steve Rappaport Editor-in-Chief GreenBook ARF Knowledge Solutions Director & Author, Listen First!Twitter: #mrxideas
  • 2. Define “SoLoMo” based on your experience and background Twitter: #mrxideas
  • 3. What is the impact of convergence on the marketing function? Twitter: #mrxideas
  • 4. What does the SoLoMo trend mean to market research? Twitter: #mrxideas
  • 5. What are some examples of howcompanies are leveraging convergence for real business impact? Twitter: #mrxideas
  • 6. Looking ahead 3 years, what will themarketing and/or insight function willlook like as a result of convergence? Twitter: #mrxideas

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