Set Up, Grow, and Successfully Engage     With Members of Your Panel
Your Hosts Esther LaVielle VP, Client Services, Survey Analytics John Johnson Account Manager, Survey Analytics MicroPanel...
Started in 2002 in Seattle.Do-it-yourself solutions for online surveys, mobile surveys, panel management + more!#172 on In...
Today’s Agenda•Brief History - Online Panel Landscape•What is Holding You Back From Starting A Panel?•Growing A Panel: Sim...
Online      •            •                Most online research involves panels.                Access panels have been aro...
Result:There are morepanel companiesthan duckson thismotorbike
Forget the ducks!I’m buildingmy own!
Why Build Your Own Panel?SpeedControlResponseProfilingCosts
What’s Holding       You Back?•   “There’s no engagement    strategy.”•   “It costs too much.”•   “It takes too long to se...
Growing A PanelYou will likely need to use multichannel recruitment to target potentialpanel members.•Your existing email ...
Here’s how one ofour clients did it:
MicroPanel’s “Rules of Engagement”Movie Tagline:“A hero should never stand alone.”MicroPanel Parody Tagline:“A panelist sh...
BuildingYourPanelWith
Got 3 months?Try 30 minutes!
• Community portal for panel registration & profile  management• Panel engagement tools: quick polls, message  boards, res...
• Custom reward solutions: points, cash, gift cards• Unlimited surveys no additional data collection  charge• No upfront d...
• Integrated with Survey Analytics Enterprise  Research Platform• Integrated with SurveyPocket iPad/tablet surveys• Integr...
And now… a demonstration
$8,000 for the Survey Analytics        Enterprise Research Platform License                          +   $1,000 per each a...
Questions?
We’re sad the webinar is over, but...
Here’s How to Get in Touch      For our discount offer, contact:     sales-team@surveyanalytics.com           Esther LaVie...
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Set up, grow and successfully engage members of your panel final

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  • -Quick and Easy Set Up Dynamic Deployment: Ipad, online, smart phone, ext. Mix Mode data collection
  • -Quick and Easy Set Up Dynamic Deployment: Ipad, online, smart phone, ext. Mix Mode data collection
  • Set up, grow and successfully engage members of your panel final

    1. 1. Set Up, Grow, and Successfully Engage With Members of Your Panel
    2. 2. Your Hosts Esther LaVielle VP, Client Services, Survey Analytics John Johnson Account Manager, Survey Analytics MicroPanel Product Director
    3. 3. Started in 2002 in Seattle.Do-it-yourself solutions for online surveys, mobile surveys, panel management + more!#172 on Inc. 500 Fastest Growing Private Companies Survey Analytics’ Do-It-Yourself Panel Management Software Selected Clients
    4. 4. Today’s Agenda•Brief History - Online Panel Landscape•What is Holding You Back From Starting A Panel?•Growing A Panel: Simple Strategies To Get You Started•Rules of Engagement: Smart and Effective Strategies & Tips•The MicroPanel Advantage: Engagement Solution Made Easy•Panel Respondent Experience•MicroPanel Set Up & Incentive Solutions•New Features on MicroPanel•Pricing and Q & A
    5. 5. Online • • Most online research involves panels. Access panels have been around for 15+ years.Panel • Custom panels have grown dramatically in recent years. • As the internet grows, so will panels!Landscape
    6. 6. Result:There are morepanel companiesthan duckson thismotorbike
    7. 7. Forget the ducks!I’m buildingmy own!
    8. 8. Why Build Your Own Panel?SpeedControlResponseProfilingCosts
    9. 9. What’s Holding You Back?• “There’s no engagement strategy.”• “It costs too much.”• “It takes too long to set up.”• “Who’s going to manage it?”• “We don’t have a database of emails.”• “There’s no money to reward panelists.”• “It takes too long to see return on investment.”
    10. 10. Growing A PanelYou will likely need to use multichannel recruitment to target potentialpanel members.•Your existing email lists • Mailers•Social media • Store displays (URL and QR Code)•Search engine optimization • Telephone calls•Affiliate marketing • In-person recruitment•Website advertisements • Printed media•Industry trade lists and partnerships
    11. 11. Here’s how one ofour clients did it:
    12. 12. MicroPanel’s “Rules of Engagement”Movie Tagline:“A hero should never stand alone.”MicroPanel Parody Tagline:“A panelist should never be left alone.”•Connect with members - not just when you needthem.•Feed the fire: create 5-question question surveys oncurrent events.•Keep panelists busy with online discussion forums,chats, online focus groups.•Make sure rewards are what your panelist want.•Stay on message, and understand your panelaudience.•Never, ever abuse the panel.•Advocate for your panelists to help preventrespondent fatigue and keep response rates high.
    13. 13. BuildingYourPanelWith
    14. 14. Got 3 months?Try 30 minutes!
    15. 15. • Community portal for panel registration & profile management• Panel engagement tools: quick polls, message boards, respondent management• Unified software platform: surveys, reports, advance analytics, panel management• Data delivery and online reporting
    16. 16. • Custom reward solutions: points, cash, gift cards• Unlimited surveys no additional data collection charge• No upfront development charge panels can be created in minutes
    17. 17. • Integrated with Survey Analytics Enterprise Research Platform• Integrated with SurveyPocket iPad/tablet surveys• Integrated with SurveySwipe smartphone surveys• Integrated with IdeaScale
    18. 18. And now… a demonstration
    19. 19. $8,000 for the Survey Analytics Enterprise Research Platform License + $1,000 per each additional administrator license + $6,000 per each 250,000 panelists Custom pricing for panels of 1 million or more$2,000 discount on Survey Analytics license for webinar attendees if purchased within 20 days Free trial contact: sales-team@surveyanalytics.com
    20. 20. Questions?
    21. 21. We’re sad the webinar is over, but...
    22. 22. Here’s How to Get in Touch For our discount offer, contact: sales-team@surveyanalytics.com Esther LaVielle VP, Client Services, Survey Analytics esther.rmah@surveyanalytics.com John Johnson Account Manager, Survey Analytics MicroPanel Product Director john.johnson@surveyanalytics.com
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