Sa discover text webinar

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  • You have the opportunity to “be the expert” and re-define your offering with the focus on the most valuable product that you provide – your expertise, experience and guidance.
  • Sa discover text webinar

    1. 1. Unlock the Power of Text: New Analysis Options via DiscoverText<br />A presentation by<br />Dr. Stu Shulman<br />Texifter, LLC<br />and Esther LaViellefrom Survey Analytics  <br />
    2. 2. What We’ll Cover <br /><ul><li>ABOUT The Presenters
    3. 3. Hot Trend: DIY Text Analysis
    4. 4. 5 Steps: Getting Started with Text Analysis
    5. 5. DiscoverText – Simple Tools To Uncovering The Power of Words
    6. 6. Example Included
    7. 7. Q&A / Conclusion</li></li></ul><li>About Survey Analytics<br /><ul><li>Started back in 2002 in Seattle, WA</li></ul> <br /><ul><li>#172 out of 500 fastest growing private companies</li></ul> <br /><ul><li>6,000 + clients & growing
    8. 8. SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll, SurveySwipe, SurveyPocket, BadgeFarm
    9. 9. Esther LaVielle: Chief Education Director</li></li></ul><li>Stuart Shulman is:<br />Assistant professor of political science at the University of Massachusetts Amherst<br />Founder & CEO, Texifter, LLC<br />Founder & Director, QDAP-UMass<br />Editor-in-Chief, Journal of Information Technology & Politics.<br />Fun fact: Stu is garlic growing enthusiastwith a popular YouTube channel on growing garlic! <br />About Dr. Stu Shulman<br />
    10. 10. Texifter products help index, search, filter and classify large amounts of text. <br />Market research, eDiscovery & extraction of key insights<br />Large & diverse enterprise data sets<br />Social media search and archival services<br />Peer group and crowd sourced collaboration<br />Credential-based, cross-organizational work groups<br />DiscoverText: http://discovertext.com<br />About Texifter, LLC.<br />
    11. 11. HOT TRENDS: <br />DIY TEXT ANALYTICS<br />
    12. 12. Hot Trends: DIY Text Analysis<br />Forrester Research named text analytic technologies one of top 15 trends to watch the next 3 years!<br />Used to:<br />Mine, interpret & structure information to reveal hidden patterns & relationships.<br />Reveal the voice of customers, conduct competitive intelligence, make operations improvements, & achieve better compliance or law enforcement.<br />Techniques:<br />Analytics and search: Analytics tools surface and visualize patterns<br />Analytics and information retrieval: Content professionals use text analytic tools to identify duplicate, near-duplicate, similar or irrelevant content<br />Social network analysis: focused on identifying and forecasting connections, relationships, and influence among individuals and groups.<br />http://blogs.forrester.com/leslie_owens/10-12-20-text_analytics_a_key_trend_to_watch_over_the_next_three_years<br />
    13. 13. Hot Trend: DIY Text Analysis<br /> Identify & categorize high-frequency words, themes or concepts<br /> Review recurring phrases & associations of words (build topic models)<br /> Present open-ended text findings via charts or tag clouds<br />Code & analyze unstructured<br />text data from:<br />- Surveys<br />- Social network sites or Twitter<br />- Blogs<br />- Anywhere really!<br />Pros:<br />-Cut down the costs of coding<br />-Control your data<br />Cons:<br />Which one to choose?<br />What is the learning curve?<br />
    14. 14. 5 Steps: Getting Started with Text Analysis<br />1) Clean and organize the data (format, edit, spelling, etc.)<br /> <br />2) Translate survey data to uniform language (if needed)<br /> <br />3) Segment it by metadata properties and categories<br /> <br />4) Label & bookmark interesting items<br />5) Look for obvious patterns, for example frequency counts, tag clouds, repetition, idiosyncratic ideas, punctuation or grammar used for emphases. <br />
    15. 15.
    16. 16. Unify Your Data<br />Import & archive data from multiple sources into a single, searchable, unified repository<br />
    17. 17. SurveyAnalytics & DiscoverText<br />SurveyAnalytics is compatible with DiscoverText software<br />Export an XML report & Login to http://discovertext.com/ to get started!<br />
    18. 18. Login to DiscoverText<br />
    19. 19. The DiscoverText Dashboard<br />From the DiscoverText dashboard, create a new project or work on an existing one<br />
    20. 20. Select the “Import Data” option from the Manage Project screen or Archives Screen<br />Your DiscoverText Project<br />
    21. 21. Select the “Survey Analytics Export” file type<br />Select Your File Type<br />
    22. 22. Select your data file and click “Upload”<br />Upload Your XML Export Data<br />
    23. 23. View Archive Details<br />
    24. 24. Browse and Search to Create Buckets<br />
    25. 25. Import Other Data Via Live Feeds<br />
    26. 26. Import Facebook Page Content<br />
    27. 27. Schedule Day-Forward Imports<br />
    28. 28. Generate Tag Clouds from Keywords<br />
    29. 29. Cluster Documents<br />
    30. 30. Find and Add Peers<br />Securely segment your peers into project groups by agency, firm, department, location, or affiliation,<br />while controlling their access via credentials<br />
    31. 31. Code Datasets<br />Annotation enhances your analysis by applying human interpretation to machine results<br />
    32. 32. Explore Crowdsourcing<br />“This is really the biggest paradigm shift in innovation since the Industrial Revolution”<br />- MIT professor Eric von Hippel, specialist in innovation management<br />
    33. 33. Add Bookmarks<br />
    34. 34. Generate Reports<br />
    35. 35. Q1, 2011<br />Sentiment Analysis<br />Computer-assisted labeling of positive and negative sentiments in comments<br />Topic Clustering<br />Computer-assisted tagging and labeling of topics for comments and clustering<br />Q2, 2011<br />Active Learning<br />Our algorithms learn from your input! Over time, our natural language processing tools (such as sentiment and topic analysis) will get better with accumulated user feedback<br />Coming Soon!<br />
    36. 36. Q & A Session and Conclusion<br />Esther LaVielle<br />Esther.rmah@surveyanalytics.com<br />http://www.surveyanalytics.com<br />blog.surveyanalytics.com<br />Dr. Stuart W. ShulmanFounder & CEOTexifter, LLC<br />http://discovertext.comstu@texifter.com<br />

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