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qSample: The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research

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Special Guest Presenters from this webinar included: …

Special Guest Presenters from this webinar included:

"The Role of Research Panels in Montana Tourism Research"
Dr. Christine Oschell
Assistant Director The Institute for Tourism and Recreation Research, The University of Montana

This presentation will reflect gas prices and how the prices of gas are impacting travel in Montana. Using a research panel very important insights were found and had an impact on major decisions made by the Montana Office of Tourism.

"Domestic Medical Travel"
Dr. Simon Hudson
Director and Endowed Chair
Center of Economic Excellence in Tourism and Economic Development, The University of South Carolina

Medical Tourism is becoming more and more popular throughout the US as many are traveling to other medical practices to save money and find quicker, better or more affordable treatment. The most sought after medical procedures by travelers include non life threatening planned out treatments (elective procedures) and specialized surgeries such as joint replacement, cardiac surgery, dental surgery, and cosmetic surgeries.


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  • 1. The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research Rudly Raphael – President, qSample Dr. Christine Oschell – University of Montana Dr. Simon Hudson – University of South Carolina The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research
  • 2. Text The Role of Research Panels in Montana Tourism Research Christine Oschell, PhD Director of Survey Research Institute for Tourism and Recreation Research (ITRR) University of Montana
  • 3. Background •  How does my institute work? •  Why a panel? •  Recruiting panel members. •  Benefits of a panel.
  • 4. Case Study 1: Gas Prices and Travel: What will happen? •  Panel survey of previous visitors to Montana and those interested in Montana •  Survey administered March 19- 27, 2012 •  627 respondents •  http://surveyanalytics.com/s/ 1-1442120-2964638
  • 5. Any   Trip   MT   Trip   Would  spend  less  on  discre2onary   items   85%   65%   Do  less  costly  ac2vi2es   83%   64%   Would  eat  out  less   71%   54%   Stay  fewer  nights  in  hotel/motels   65%   45%   Change  mode  of  transporta2on  to  MT   55%   17%   Eliminate  trips?   34%   14%   How might rising gas prices affect your upcoming pleasure trips?
  • 6. Case Study 2: Flexibility in Montana Travel •  Panel survey done in February 2013. •  Yielded 1,363 responses. •  Informed major decisions for the Montana Office of Tourism. •  Ease of sharing results. http://surveyanalytics.com/s/ 1-1442120-3111942
  • 7. 7   Domestic Medical Travel
  • 8. 8   Agenda •  What is domestic medical travel? •  Who are the key players? •  Why the growth?
  • 9. 9   What is domestic medical travel? •  Domestic tourism for the primary purpose of invasive, diagnostic, or lifestyle medical treatments.
  • 10. Who are the key players? Medical Tourists   Motivated By:   Affordability   Availability   Opportunity to vacation   Privacy and anonymity   Advanced technology   Better quality care   Quicker access     Medical Brokers   Travel Agents Online Agents             Employers   Insurance Companies   Direct Channel   Hotels   And   Resorts   Medical     Medical Facilities   -Invasive   -Diagnostic   - Lifestyle   Demand   Intermediaries   Supply   Source Market Externalities   Economy   Health System   Political System       Destination Externalities   Destination brand   Political Stability   Accreditation   Accessibility  
  • 11. Demand •  Influenced by: – Affordability – Availability – Opportunity to vacation – Privacy and anonymity – Advanced technology – Better quality care – Quicker access 11  
  • 12. Intermediaries 12  
  • 13. 13  
  • 14. 14  
  • 15. Employers 15  
  • 16. Boeing Co. has a similar arrangement for heart surgery at Cleveland Clinic for the company’s 83,000 nonunion employees, dependents and retirees. 16  
  • 17. PepsiCo employees covered by its health insurance plan can travel to Johns Hopkins Medicine in Baltimore for heart surgery and joint replacements with no out-of-pocket costs. 17  
  • 18. Lowe s have a deal with Cleveland Clinic making its cardiac care available to employees. 18  
  • 19. Supply 19  
  • 20. •  After conducting medical tourism research in other countries, Galichia Heart Hospital decided to challenge itself to see if it could offer comparable prices on heart procedures and other services. •  By cutting prices, the hospital found it was attracting an additional two medical tourism cases a week, or approximately 100 a year, which generates $1million in incremental revenue per year. 20  
  • 21. •  Oklahoma is positioning itself as the medical tourism destination for oncology care in the U.S. 21  
  • 22. 22   Why the growth? •  1. Growth in health and wellness •  2. A reaction to outbound medical tourism •  3. More employers and insurers are offering financial incentives to encourage workers to consider domestic medical •  4. The aging population and the baby boomer cohort •  5. Consumer trends •  6. Destinations see the health sector as an opportunity •  7. A recognition of the economic impacts •  8. Technology (e.g. Fresenius Medical Care)
  • 23. 1. Growth in health & wellness 23  
  • 24. 2. A reaction to outbound medical tourism 24  
  • 25. 25  
  • 26. Competing on Customer Service 26  
  • 27. 3. Financial incentives •  In 2009, a supermarket chain in Maine, with 27,000 employees, offered to send its staff needing knee or hip replacements to Singapore. The medical costs would be so low that the company would pay the employee s insurance co- payment of about $2,500 and the travel expenses for the employee and a spouse or companion. •  The move attracted the attention of hospitals in Maine and Boston, who offered to match the Singapore prices. In the following two years, ten employees had the surgery, but all elected to stay in the U.S. 27  
  • 28. 4. Aging population: Wooing Zoomers
  • 29. “Over the hill? I’m just beginning to enjoy the view!”
  • 30. 5. Consumer Trends 31  
  • 31. Avg.=4 Avg.=2 Average number of vacation days left untaken: Vacation deprivation
  • 32. 6. Destinations see the health sector as an opportunity 33  
  • 33. 7. A recognition of the economic impacts 34  
  • 34. Questions? For more information about qSample or to request a quote, visit our website at www.qsample.com 35