Maxdiff webinar_10_19_10


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SurveyAnalytics Webinar
Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating Scales

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Maxdiff webinar_10_19_10

  1. 1.     Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over   Rating Scales
  2. 2. © Copyright Survey Analytics | 3518 Fremont Ave N #598 | Seattle WA 98103 <ul><li>Who is SurveyAnalytics: </li></ul><ul><ul><li>Started in 2002 in Seattle, WA </li></ul></ul><ul><ul><li>#172 on Inc. 500 Fastest Growing Private Companies </li></ul></ul><ul><ul><li>#12 on Puget Sound Journal's Top 100 in Washington </li></ul></ul><ul><ul><li>Over 6K+ clients and growing! </li></ul></ul><ul><ul><li>QuestionPro, IdeaScale, MicroPoll </li></ul></ul><ul><li>  </li></ul><ul><li>Esther LaVielle - Chief Education Director </li></ul>
  3. 3.   Getting Started:   Building a MaxDiff Analysis Survey with SurveyAnalytics Reviewing MaxDiff Reporting Tools   Q & A: Nico and Esther      Conclusion     Agenda
  4. 4.     Getting Started:   Building a MaxDiff Analysis Survey with Surveyanalytics
  5. 5. Preparing for MaxDiff Analysis: Determine the # of features/attributes  you want to use: Airline Industry Example          
  6. 6. Setting Up Max Difference Question: 1) Add Question Text & Features/Attributes
  7. 7. Max Difference Scale of Importance   2) Review and Change Settings: Set Max Attributes
  8. 8. Max Difference Scale of Importance:     3) Preview  
  9. 9. Max Difference Scale of Importance:    3) Review Data  
  10. 10. Max Difference Scale of Importance:    4) Download Raw Data  
  11. 11. Max Difference Scale of Importance   Let's Go to a Live Survey!            
  12. 12. Max Difference Scale of Importance     Future Enhancements                    
  13. 13. Future Enhancements of Max Difference Analysis:             - Multiple Question MaxDiff Analysis Be able to cycle MaxDiff Qs more than once!   -Share of Utilities Chart Export 
  14. 14. Frequently Asked Questions  Max Difference Analysis: Can I setup an experimental design  where I have a long list of attributes that need to be shown a few at a time?    No -We are planning to add this as an enhancement in the very near future. You will be able to set # of tasks to cycle through per respondent thus allowing you to work with very large lists.   What kind of a utility estimation model does the system use to calculate the share of preference?   Logit.
  15. 15. Product Feature Highlights Included with MaxDiff Analysis: <ul><ul><li>  Unlimited </li></ul></ul><ul><ul><ul><li>Surveys </li></ul></ul></ul><ul><ul><ul><li>Questions </li></ul></ul></ul><ul><ul><ul><li>Responses </li></ul></ul></ul><ul><ul><li>Discrete Choice Conjoint Analysis </li></ul></ul><ul><ul><li>Max Difference </li></ul></ul><ul><ul><li>Interactive Surveys </li></ul></ul><ul><ul><li>Scripting Language Access </li></ul></ul><ul><ul><li>Web Service API Access </li></ul></ul><ul><ul><li>Large Email List Storage  </li></ul></ul><ul><ul><li>Design for Global Use  </li></ul></ul><ul><ul><li>Integrated Sampling </li></ul></ul><ul><ul><li>$500/mo </li></ul></ul>
  16. 16. Q & A  and Conclusion Nico Peruzzi, PhD , Partner Outsource Research Consulting  Website: Esther LaVielle, Chief Education Director SurveyAnalytics Email: Website: Blog:
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