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This presentation outlines:
-The Difference Between MaxDiff and Rating Scales
-How to Setup MaxDiff in Survey Analytics
-Analyzing the Results
MaxDiff scaling (AKA Best/Worst Scaling) in surveys allows you to conclude what the most and least preferred items are. MaxDiff scaling is easier for respondents to answer and is highly preferred over basic rating scales when needing to collect a lot of preference data.
Alongside from being user friendly and visually appealing in your survey, you can ask 15-20 sequences of MaxDiff questions and they are simple for the respondent to answer.
MaxDiff preference data is measured on a scale of 100% or a 100 point scale making your data more quantifiable and easier to analyze.