On Thursday, May 16, 2013 Survey Analytics CEO Andrew Jeavons presented an innovative way to conduct digital ethnography/ethnography studies using tablets. First there is an overview of the methodologies of ethnography and digital ethnography, followed by modern ways you can apply this research to leverage new insights. Learn about how this methodology can help you gain new insights for international development, and see live examples of how it has been applied by some of our clients. Using tablets and other mobile devices to conduct research will drastically reduce your overhead research project costs and allow you to gain an understanding of your target consumers in new cultures and communities.
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