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How to Plan and Build a Research Community
 

How to Plan and Build a Research Community

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In this webinar replay from Survey Analytics, Esther LaVielle and John Johnson explain "How to Plan and Build Your Own Research Community." ...

In this webinar replay from Survey Analytics, Esther LaVielle and John Johnson explain "How to Plan and Build Your Own Research Community."

Some Topics Covered Include:
Why Should You Have a Panel/Community?
The Roadmap to Community Success
Building and Customizing Your Community
Community Recruitment Tactics
Engagement Tools and User Segmentation
Demonstration by John Johnson
Live Q&A Session

A hot trend for 2014 in marketing and market research is delivering a more personalized and valuable experience to our customers, consumers and target audience. Do your customers and target audience engage with your brand? Do you really know what drives people and customers back, or are you just guessing? It's time to open the door to two way brand communication.

People are exposed to more information than ever before drawing higher caution of what they are willing to give. Many businesses are not far behind building awesome rewards and loyalty programs for their customers. See how properly planning and building your own community can take your brand to the next level in 2014.

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    How to Plan and Build a Research Community How to Plan and Build a Research Community Presentation Transcript

    • RESEARCH AND COMMUNITY BUILDING WITH A ROADMAP Wednesday, January 22, 14
    • “HI FOLKS!” Esther LaVielle VP of Client Services Wednesday, January 22, 14 John Johnson Product Director Panel Management Agenda ...
    • “HI FOLKS!” Esther LaVielle VP of Client Services 4 Years with Survey Analytics 7 Years Market Research Experience Qualitative & Quantitive “When I’m not working I enjoy being in nature, traveling, cooking new recipes, and hanging out with my dog, Cooper.” Wednesday, January 22, 14 John Johnson Product Director Panel Management Agenda ...
    • “HI FOLKS!” Esther LaVielle VP of Client Services John Johnson Product Director Panel Management Agenda ... 4 Years with Survey Analytics 7 Years Market Research Experience Qualitative & Quantitive 3 years with Survey Analytics 12 years Market Research Experience Qualitative & Quantitative “When I’m not working I enjoy being in nature, traveling, cooking new recipes, and hanging out with my dog, Cooper.” “When I’m not working I enjoy being with my family and friends, staying up to date with the newest technologies, and I’m a big Seahawks fan! Wednesday, January 22, 14
    • AGENDA • • Traits Of A Successful Community • The Cost Benefit Analysis For Community • Getting Started With Your Community • Community Health & Badges • Craft Beer Community Study & Live Demo • Community Development Experts • Wednesday, January 22, 14 Got Community? What is it and Why You Will Want Your Own! Q &A
    • GOT COMMUNITY? Wednesday, January 22, 14
    • GOT COMMUNITY? Wednesday, January 22, 14
    • GOT COMMUNITY? • • Segment & target specific community members to send surveys and other email based marketing materials online or mobile • Fully customizable to fit look and feel of desired online communities • Wednesday, January 22, 14 SurveyAnalytics's community management tool provides services for creating and managing your own interactive community! Manage point and rewards that participating panelists want to earn
    • GOT COMMUNITY? “Panels or communities are an ideal solution for companies whose customers ant engaged in social media.  In industries where your products are perceived as a commodity, panels are a standout way to differentiate. If you can manage an online survey or your Facebook profile - you can manage a community.  It's as easy as clicking through a few profile selections, sending an email and that's it.” - Ivana Taylor, DIYMarketers.com Wednesday, January 22, 14
    • COMMUNITY TRAITS Traits of Successful Online Communities • Able to control the process of validating the respondent and use of the custom community developed • Able to commission market research survey studies with homogenous sample for and target key panelist by results "overall", by gender/age, and consumer profile, and more. • For data segmentation, panel owners are able to slice the data on key questions and assorted research topics, the same conclusion was derived for each question asked.   • • The in-house results was completed 2X faster and 10X cheaper. • Having a tool like this helps organizations manage risk in their decisions through the product development cycle The custom panel should not be used to replace nationwide sampling, there is a place in groups like R&D, where organizations has a need to provide a cost effective and quick turn around to address consumer perceptions and feedback.   Wednesday, January 22, 14
    • GOT COMMUNITY? Wednesday, January 22, 14
    • GOT COMMUNITY? Trendsetter or Follower? Wednesday, January 22, 14
    • GOT COMMUNITY? Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, January 22, 14
    • GOT COMMUNITY? What is the VALUE of staying connected with customers in an exclusive community? Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, January 22, 14
    • GOT COMMUNITY? What is the VALUE of staying connected with customers in an exclusive community? Industry R&D VOC-dependent Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, January 22, 14
    • GOT COMMUNITY? What is the VALUE of staying connected with customers in an exclusive community? Industry R&D VOC-dependent Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, January 22, 14 Commitment to set up & maintenance
    • GOT COMMUNITY? What is the VALUE of staying connected with customers in an exclusive community? Industry R&D VOC-dependent Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, January 22, 14 Commitment to set up & maintenance Put in muscle to hustle
    • *Cool New Stuff* GOT COMMUNITY? • • How much money are you already spending on 3rd party sample and outsourced research that you can use to create your own community? • What’s the potential benefit to bring all it inhouse? • Do you have a person or a team that is capable of rolling out and maintaining an online community? • Wednesday, January 22, 14 What questions are you not able to answer with your current research? Will you be able to pitch this idea to your team, CEO, board members to back you up?
    • COST BENEFIT ANALYSIS FOR COMMUNITIES Wednesday, January 22, 14
    • SAMPLE VS. COMMUNITY COST/BENEFIT Wednesday, January 22, 14
    • SAMPLE VS. COMMUNITY COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, January 22, 14 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%
    • SAMPLE VS. COMMUNITY COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, January 22, 14 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%
    • SAMPLE VS. COMMUNITY COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, January 22, 14 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%
    • SAMPLE VS. COMMUNITY COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, January 22, 14 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%
    • SAMPLE VS. COMMUNITY COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, January 22, 14 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%
    • COST BENEFIT ANALYSIS FOR COMMUNITIES Every business needs a way to objectively determine the business value of any investment decision Wednesday, January 22, 14
    • COST BENEFIT ANALYSIS FOR COMMUNITIES Every business needs a way to objectively determine the business value of any investment decision 1.View & Analyze Value of All Investments 2. Prioritize initiatives & allocate funding based on value for department or company HQ, Employees, Technology: Panel, Overhead, Projects, Processes, etc. 1. R & D 2. Technology 3. Sales 4. Staff Lunches 3. Make Better Decisions Sooner or Add Revenue Panel = $$$$$ 4. Predict the impact of changes & eliminate unneeded costs New Technology = Layoffs or New Hires? 5. Increase utilization levels of current systems & resources What do we already have that we can use more often? 6. Balance value with possible risk High Risk = High Reward? Wednesday, January 22, 14
    • GETTING STARTED ON COMMUNITIES Wednesday, January 22, 14
    • *Cool New Stuff* GETTING STARTED ON COMMUNITIES 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, January 22, 14
    • *Cool New Stuff* GETTING STARTED ON COMMUNITIES 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, January 22, 14
    • *Cool New Stuff* GETTING STARTED ON COMMUNITIES 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, January 22, 14
    • *Cool New Stuff* GETTING STARTED ON COMMUNITIES 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, January 22, 14
    • *Cool New Stuff* GETTING STARTED ON COMMUNITIES 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, January 22, 14
    • *Cool New Stuff* GETTING STARTED ON COMMUNITIES 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, January 22, 14
    • WHAT’S NEW IN COMMUNITIES Wednesday, January 22, 14
    • COMMUNITY HEALTH Wednesday, January 22, 14
    • COMMUNITY HEALTH + SURVEY DATA • Side by side profiling info with survey data • Offers additional insight possible changes in response rates • Offers measurements to determine if you need to change your panel recruit and/or management strategy • Drill down to specific panelists and view history of surveys taken Wednesday, January 22, 14
    • COMMUNITY HEALTH + SURVEY DATA Wednesday, January 22, 14
    • *Cool New Stuff* HEALTH DASHBOARD DEFINED 1. Lifetime Attrition: Chart displaying community members have dropped out of the community over a time period (week, month, etc.) and by status (Unsubscribed, Bounced, Spam, etc.) 2. Activity: Chart displaying how active verified community members have been over a time period (weekly, monthly, yearly) and source (web, survey, mobile, referral, uploaded).View this chart by defined sample filters helping evaluate the activity of defined community segment. 3. Participation Rate: Visual gauge displaying total verified community members who have received a survey invitation & viewed the first page of the survey. Gives an overview analysis of all your deployed survey invitations. Filter by weekly, monthly, and yearly).View by defined sample filters helping evaluate the participation rate of defined community segment. Wednesday, January 22, 14
    • *Cool New Stuff* HEALTH DASHBOARD DEFINED 1. Lifetime Attrition: Chart displaying community members have dropped out of the community over a time period (week, month, etc.) and by status (Unsubscribed, Bounced, Spam, etc.) 2. Activity: Chart displaying how active verified community members have been over a time period (weekly, monthly, yearly) and source (web, survey, mobile, referral, uploaded).View this chart by defined sample filters helping evaluate the activity of defined community segment. 3. Participation Rate: Visual gauge displaying total verified community members who have received a survey invitation & viewed the first page of the survey. Gives an overview analysis of all your deployed survey invitations. Filter by weekly, monthly, and yearly).View by defined sample filters helping evaluate the participation rate of defined community segment. Wednesday, January 22, 14
    • *Cool New Stuff* HEALTH DASHBOARD DEFINED 1. Lifetime Attrition: Chart displaying community members have dropped out of the community over a time period (week, month, etc.) and by status (Unsubscribed, Bounced, Spam, etc.) 2. Activity: Chart displaying how active verified community members have been over a time period (weekly, monthly, yearly) and source (web, survey, mobile, referral, uploaded).View this chart by defined sample filters helping evaluate the activity of defined community segment. 3. Participation Rate: Visual gauge displaying total verified community members who have received a survey invitation & viewed the first page of the survey. Gives an overview analysis of all your deployed survey invitations. Filter by weekly, monthly, and yearly).View by defined sample filters helping evaluate the participation rate of defined community segment. Wednesday, January 22, 14
    • *Cool New Stuff* HEALTH DASHBOARD DEFINED 1. Lifetime Attrition: Chart displaying community members have dropped out of the community over a time period (week, month, etc.) and by status (Unsubscribed, Bounced, Spam, etc.) 2. Activity: Chart displaying how active verified community members have been over a time period (weekly, monthly, yearly) and source (web, survey, mobile, referral, uploaded).View this chart by defined sample filters helping evaluate the activity of defined community segment. 3. Participation Rate: Visual gauge displaying total verified community members who have received a survey invitation & viewed the first page of the survey. Gives an overview analysis of all your deployed survey invitations. Filter by weekly, monthly, and yearly).View by defined sample filters helping evaluate the participation rate of defined community segment. Wednesday, January 22, 14
    • *Cool New Stuff* HEALTH DASHBOARD DEFINED 1. Lifetime Attrition: Chart displaying community members have dropped out of the community over a time period (week, month, etc.) and by status (Unsubscribed, Bounced, Spam, etc.) 2. Activity: Chart displaying how active verified community members have been over a time period (weekly, monthly, yearly) and source (web, survey, mobile, referral, uploaded).View this chart by defined sample filters helping evaluate the activity of defined community segment. 3. Participation Rate: Visual gauge displaying total verified community members who have received a survey invitation & viewed the first page of the survey. Gives an overview analysis of all your deployed survey invitations. Filter by weekly, monthly, and yearly).View by defined sample filters helping evaluate the participation rate of defined community segment. Wednesday, January 22, 14
    • BADGES Wednesday, January 22, 14
    • *Cool New Stuff* BADGES DEFINED Community members can earn badges for activity, experiences, and user roles. Badges are unlocked with respect to the member engagement in the community. Points Bandit - The Points Bandit has achieved 1000 points by participating in our fascinating research surveys. Lifetime Achievement - Congratulations you have been with us for 1 year!  Community Leader - The community leader has participated in discussion as well has posted question to the community. Profile Verified - Glad to know who you are and get ready for survey tailored just for you. WIFLY - Downloaded the SurveySwipe application and ready to take survey on the go. Wednesday, January 22, 14
    • *Cool New Stuff* BADGES DEFINED Community members can earn badges for activity, experiences, and user roles. Badges are unlocked with respect to the member engagement in the community. Points Bandit - The Points Bandit has achieved 1000 points by participating in our fascinating research surveys. Lifetime Achievement - Congratulations you have been with us for 1 year!  Community Leader - The community leader has participated in discussion as well has posted question to the community. Profile Verified - Glad to know who you are and get ready for survey tailored just for you. WIFLY - Downloaded the SurveySwipe application and ready to take survey on the go. Wednesday, January 22, 14
    • *Cool New Stuff* BADGES DEFINED Community members can earn badges for activity, experiences, and user roles. Badges are unlocked with respect to the member engagement in the community. Points Bandit - The Points Bandit has achieved 1000 points by participating in our fascinating research surveys. Lifetime Achievement - Congratulations you have been with us for 1 year!  Community Leader - The community leader has participated in discussion as well has posted question to the community. Profile Verified - Glad to know who you are and get ready for survey tailored just for you. WIFLY - Downloaded the SurveySwipe application and ready to take survey on the go. Wednesday, January 22, 14
    • *Cool New Stuff* BADGES DEFINED Community members can earn badges for activity, experiences, and user roles. Badges are unlocked with respect to the member engagement in the community. Points Bandit - The Points Bandit has achieved 1000 points by participating in our fascinating research surveys. Lifetime Achievement - Congratulations you have been with us for 1 year!  Community Leader - The community leader has participated in discussion as well has posted question to the community. Profile Verified - Glad to know who you are and get ready for survey tailored just for you. WIFLY - Downloaded the SurveySwipe application and ready to take survey on the go. Wednesday, January 22, 14
    • *Cool New Stuff* BADGES DEFINED Community members can earn badges for activity, experiences, and user roles. Badges are unlocked with respect to the member engagement in the community. Points Bandit - The Points Bandit has achieved 1000 points by participating in our fascinating research surveys. Lifetime Achievement - Congratulations you have been with us for 1 year!  Community Leader - The community leader has participated in discussion as well has posted question to the community. Profile Verified - Glad to know who you are and get ready for survey tailored just for you. WIFLY - Downloaded the SurveySwipe application and ready to take survey on the go. Wednesday, January 22, 14
    • *Cool New Stuff* BADGES DEFINED Community members can earn badges for activity, experiences, and user roles. Badges are unlocked with respect to the member engagement in the community. Points Bandit - The Points Bandit has achieved 1000 points by participating in our fascinating research surveys. Lifetime Achievement - Congratulations you have been with us for 1 year!  Community Leader - The community leader has participated in discussion as well has posted question to the community. Profile Verified - Glad to know who you are and get ready for survey tailored just for you. WIFLY - Downloaded the SurveySwipe application and ready to take survey on the go. Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own communityto test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own communityto test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own communityto test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own communityto test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own communityto test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own communityto test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own communityto test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, January 22, 14
    • LIVE DEMO Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wednesday, January 22, 14
    • *Cool New Stuff* SIERRA NEVADA BREWING Wednesday, January 22, 14
    • Who’s Excited Now? Wednesday, January 22, 14
    • COMMUNITY DEVELOPMENT EXPERTS New to communities and need help getting started on the right path? With community development experts you will , , , 1) Get an overview of their panel development needs and draw a panel outline 2) Assist with all panel logistical design, development and management 3) Assist in the recruitment or supplemental recruitment 4) Develop an incentive strategy to ensure panelists stay engage 5) Set panel participation rules to increase response rate 6) Help with the portal design, set up, etc. 7) Help them set it up and manage themselves, or have the experts do it for you 8) Experts can handle the end to end and also help sell the panel, if necessary Wednesday, January 22, 14
    • COMMUNITY DEVELOPMENT EXPERTS   What are the general steps or phases you would roll out with people looking to build their own in-house community? a) Select a software platform b) Determine if they have to recruit or start with a list c) What sort of incentive method will work best for their audience d) Frequency of use: Determine Interactive strategy e) Type of communication or engagement How long will it typically take to build a community if you go through all of the steps? At least 1 month. Depends on the size and complexity.  Wednesday, January 22, 14
    • COMMUNITY DEVELOPMENT EXPERTS   What are the general steps or phases you would roll out with people looking to build their own in-house community? a) Select a software platform b) Determine if they have to recruit or start with a list c) What sort of incentive method will work best for their audience d) Frequency of use: Determine Interactive strategy e) Type of communication or engagement How long will it typically take to build a community if you go through all of the steps? At least 1 month. Depends on the size and complexity.  Wednesday, January 22, 14
    • COMMUNITY DEVELOPMENT EXPERTS   What are the general steps or phases you would roll out with people looking to build their own in-house community? a) Select a software platform b) Determine if they have to recruit or start with a list c) What sort of incentive method will work best for their audience d) Frequency of use: Determine Interactive strategy e) Type of communication or engagement How long will it typically take to build a community if you go through all of the steps? At least 1 month. Depends on the size and complexity.  Wednesday, January 22, 14
    • COMMUNITY DEVELOPMENT EXPERTS   What are the general steps or phases you would roll out with people looking to build their own in-house community? a) Select a software platform b) Determine if they have to recruit or start with a list c) What sort of incentive method will work best for their audience d) Frequency of use: Determine Interactive strategy e) Type of communication or engagement How long will it typically take to build a community if you go through all of the steps? At least 1 month. Depends on the size and complexity.  Wednesday, January 22, 14
    • COMMUNITY DEVELOPMENT EXPERTS   What are the general steps or phases you would roll out with people looking to build their own in-house community? a) Select a software platform b) Determine if they have to recruit or start with a list c) What sort of incentive method will work best for their audience d) Frequency of use: Determine Interactive strategy e) Type of communication or engagement How long will it typically take to build a community if you go through all of the steps? At least 1 month. Depends on the size and complexity.  Wednesday, January 22, 14
    • PRICING SPECIAL FOR ATTENDEES To thank those who attended the Education hour Survey Analytics is offering a 5% discount on all Mobile and Panel products! 15% White Label Communities! January Special Mention your attendance to your account manager or sales rep to qualify Wednesday, January 22, 14
    • THANK YOU FOR ATTENDING! 1(800) 326-5570 www.surveyanalytics.com/contact Wednesday, January 22, 14