How to Do Ad Testing on Tablets and Smartphones

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Learn how you can use tablets and smartphones for advertising and media testing. With this innovative mobile technology, you can securely get real time feedback on ads, videos, images, copy, audio and more.

Survey Analytics Product Manager Greg Bender will be presenting this innovative approach to the way you test media and ads.

Here are some of the things you will learn in this webinar:

Introduction to new breakthrough technology in mobile ad testing
A demonstration of how you can easily load your media assets onto your smartphone or tablet device
Collect data offline and synchronize results at a later time
Live examples of 50+ question types available to collect specific feedback
How your media and data collected are 100% safe and secure if your mobile device happens to be stolen
Reporting and analytics on the data collected

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How to Do Ad Testing on Tablets and Smartphones

  1. 1. Thursday, April 11, 13
  2. 2. Video Audio StaticThursday, April 11, 13
  3. 3. How Do You Get Feedback on Your Ads?Thursday, April 11, 13
  4. 4. Traditional Ad Testing Theater Mail Phone OnlineThursday, April 11, 13
  5. 5. A New WayThursday, April 11, 13
  6. 6. Why Test Ads on Mobile Devices?Thursday, April 11, 13
  7. 7. It’s a Mobile WorldThursday, April 11, 13
  8. 8. FastThursday, April 11, 13
  9. 9. In the MomentThursday, April 11, 13
  10. 10. Cost EffectiveThursday, April 11, 13
  11. 11. SecureThursday, April 11, 13
  12. 12. AccurateThursday, April 11, 13
  13. 13. CoolThursday, April 11, 13
  14. 14. Thursday, April 11, 13
  15. 15. Don’t panicThursday, April 11, 13
  16. 16.   Secure Mobile Media TestingThursday, April 11, 13
  17. 17. SURVEY ANALYTICS A suite of interconnected and easy-to-use information collection and analysis tools, including online surveys, mobile data collection, advanced analytics and data visualization. Enterprise Research Platform Mobile Field Data Collection Secure Mobile Media TestingThursday, April 11, 13
  18. 18. Some of our ClientsThursday, April 11, 13
  19. 19. Thursday, April 11, 13
  20. 20. Load Your Media Assets Securely onto Mobile Devices Present Your Media   Get Real-Time FeedbackThursday, April 11, 13
  21. 21.  Thursday, April 11, 13
  22. 22. Security What if a mobile device with your media is   STOLEN?Thursday, April 11, 13
  23. 23. BunkerBuster!  Thursday, April 11, 13
  24. 24. Easily Load Your Media Files Images: .jpg, .gif, .bmp, .png, .jpeg Video: .mp4, .mov, .flv, .avi, .3gp Audio: .mp3, .wma, .wav, .m4a, .aac, .alac, .amrThursday, April 11, 13
  25. 25. 50+ Question Types AvailableMultiple Choice, Drop-down, Open Ended, Matrix, Multi-Select, DialPulse, Graphical Ratings, Spreadsheet, Scale, Rank Order and More!Thursday, April 11, 13
  26. 26. Display Media in Questions Or Use A Link OnThursday, April 11, 13
  27. 27. Show Your Ads SecurelyThursday, April 11, 13
  28. 28. Collect FeedbackThursday, April 11, 13
  29. 29. MediaBunker is… • portable • secure • scalable • available out of the box • able to handle a wide range of media assets • derived from the best of the Survey Analytics platform with over 50 different question types • a virtually real-time feedback solution   • a complete suite of reporting and analytics on back end • supported by a dedicated account manager • available at one, flat price • coolThursday, April 11, 13
  30. 30. Any Questions? Thank You dana.stanley@surveyanalytics.com sales-team@surveyanalytics.com 800-326-5570Thursday, April 11, 13

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