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We are all connected in different ways, so having a focused research strategy is crucial. When taking more than one channel into consideration for a study, it is important to successfuly track and measure each channel. This webinar will delve into the world of multi-channel research, why it is increasingly becoming important, how to simplify your findings, and go over some best practices for success.
Introduction and Overview
Setting Up Research for Multiple Platforms
Collecting Data Using Different Channels
Centralizing Your Information
Example Study and Results