These are slides from a Survey Analytics webinar that aired on August 29, 2013 on How to Collect Passive Data From Smartphone Users. Learn the many benefits and use cases of passive data collection. Did you know you can measure what apps your consumers have installed, what apps are running, data usage, battery life, wifi connections, general location, operating systems and more? Hear from Survey Analytics CEO Andrew Jeavons how this innovative form of mobile research is being applied in multiple industries including pharmaceutical, retail, gaming and travel/tourism.
Passive data collection overview
What variables can be captured from smartphones
Use case scenarios in multiple industries
What about security and privacy?
Business value and decisions made from these metrics
Implementation and reporting overview
Presentation was followed by a great Q&A Session.
Access the video replay at: http://news.surveyanalytics.com/passive-data-collection-webinar