Here are the slides from our webinar "How to Collect Feedback via Your Mobile Application"
Just five years ago Apple started the mobile app era that has now become a $25 billion industry. In a saturated app marketplace - it is increasingly important to do your research and be able to provide a strong value to retain your mobile app users.
If you have an existing mobile application or are planning to develop an app in the future, sign up for this webinar to help align your mobile marketing and app development strategy to rise above the competition.
- The Future of Smartphones and Mobile Apps
- How to Drive Engagement in Mobile Apps
- How to Listen To Your Mobile App Users
- What Data You Can Collect Through Apps
- Case Studies and Conclusions
- Live Q&A Session
When browsing for apps, consumers want to know what's in it for them. With over 1,000,000 apps to choose from - why would they want to use yours? Like mentioned earlier, only 7% of businesses have apps on the market today. Of those businesses that have apps - many experience a pain point when it comes to getting more app downloads, finding active users that will spread the word vs. those who just flat out delete the app after just one use. Have you ever thought - maybe it's not them, maybe its the app? Your app is an opportunity to create long-term engagement from consumers to your brand.
If you already have an existing mobile app, ask yourself the following 10 questions:
Do you understand how and why users choose and use apps?
Do you know who is using your app and what their general interests are?
What unique value does your app provide for the user?
Do you tailor your application features to its users?
Do you collect any feedback from your mobile app?
Does your app not only incorporate but encourage social sharing?
Do you send push notifications through your app to its users?
Do you conduct surveys through your mobile application?
Do you offer incentives, prizes, giveaways, points or rewards to app users?
What makes your app different and how are you going to publicize that information?